Almost 2 decades ago, CNN American Hero, Sandra Yancey bootstrapped her way from a room above her garage to create her dream. She succeeded and continues to scale and re-imagine her business. Her company is now one of the largest women’s business networks in North America. Her journey to success wasn't easy but it was important to grow. When you’re starting out, sacrifice is a key ingredient to getting the lift you need to fly. Bootstrapping in the startup phase of your business is just way of life. You need to develop the bootstrap mindset. Startup mentor, Martin Zwilling, says, “With startups, there is a big premium on creativity and innovation. Big competitors are quick to copy a conventional solution with minimal risk. Let a limited budget be your driver to winning, rather than a curse.” Zwilling shares growth strategies for successful business owners to bootstrap their business. Read the blog "How to Bootstrap, Boogie and Borrow Your Way to Success" to know Sandra’s 3 Steps to Borrow for Your Success.
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