How to Choose What Social Media Platforms to Use

As a success minded-business owner, when you are busy running your business, it is impossible to find time to be active on every social media platform. Narrowing down your choice to select a few platforms will allow you to focus and get the best return on your investment. Engaging with your audience across multiple platforms won’t necessarily drive results for your business.

Be strategic about where you spend your resources. Focus on finding the best social media channels that offers the most of the benefits rather than misallocating your time across multiple channels.

In this video, Frances Leary outlines the best social media platform to use for your audience. Read more here...

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How to Use Holidays as a Marketing Tool for Your Business

One of the best opportunities to bring in new customers is during holiday seasons. Holidays present the perfect opportunity for attracting new business and expanding your customer base.

When we think of the holidays, we often think of the last quarter of the year from October to December. While this time of year is important as it generates the highest amount of traffic and sales compared to other quarters, holidays occur year-round. These strategies emphasize why holidays are the perfect advantage for marketing your business. Read more...

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Why Should you Quit Multi-Tasking?

There is always a temptation to do much more at once in our busy lives! Many people have mastered the art of multi-tasking, when employees are expected to do more with less! People believe that it saves time, because we live in a culture where being busy is dubbed as we are successful!

Multi tasking is beneficial at times- and might be praised by your boss, but the truth is this splits your brain into two, thus dividing your attention among multiple things! This prevents you from allocating your time and attention to do an excellent job and it can make you more susceptible to errors! There is scientific evidence that multitasking, or task-switching, lowers your I.Q. It's time to be a quitter, lose the multitasking and make some money. Read more here...

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How To Make Your Idea Go Viral

Having a great idea isn’t easy, but what can be even harder is getting a great idea to go viral. There are lots of tips for creating content that gets spread online, but if you want to know how to make your idea viral, you need the know-how of the best.

There are general tips and guidelines for online success, but there are also a lot of marketing tricks and techniques that are specific to each individual situation.

Still, we won’t gloss over the major, more standard but equally vital tips for creating content that gets spread. If you want to know how to make your idea viral, here are the 5 main steps you should keep in mind. Read more...

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Being Bold Brave and Beautiful

For being bold brave and beautiful, you need to listen to your heart carefully! You need to know exactly what you want. For this, you need to get quiet to think what you want. This is a hard thing when you are managing millions of different things- your home, your family, your business, etc..

Bravery reveals itself in big and little ways. It could be quitting your corporate job to start your own business. Or it could be simply picking up the phone to call a new prospect.

It's time for you to take the next bold move! Read the blog "Being Bold Brave and Beautiful" to know the 4-Keys to Unlock Your Next Bold Move!

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How to Handle Sales Objections

Keeping your clients happy can go a long way to improve your business. No matter how hard and what you try, you will be faced with customer objections from time to time. Whether you keep them a customer in the long run or lose them forever depends on how you handle these complaints.

You need to have a quick plan to effectively and quickly manage the unhappy customers. This way your company can become more versed at handling complaints and finding a resolution to them that satisfies the customer as well as your business. By answering the response to every rejection with clarity, grace and an irresistible offer, you can turn those “no-sayers” into “yes-sayers.” Actively listen to your customers, repeat what you have heard, ask follow up questions and respond appropriately! Avoid reacting abruptly to the rejections.

High-Ticket Sales Closer, Stephanie Chung, explains how to prepare for your objections by using the preemptive strike method.

Watch now and learn how to take control of the helm, drive the ship and overcome the toughest sales objections.

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Address: 14900 Landmark Blvd, Suite 540

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The Time is Now: Take Charge of Your Security and Mitigate Risk

All things must come to an end! Microsoft is officially ending support for all laptops & desktops, as well as servers that are running off of Windows 7 & Server 2008 operating systems- and this date is here to stay! After January 14th, 2020 Windows 7 & Server 2008 will continue to run, but will no longer receive updates or support, which can mean big security risks for you and your business. eWomen Network’s Technology partner, Dell, is urging members to take a few minutes out of your day to assess your current environment and take an inventory of those systems that might be a risk come January 2020.

Today we will cover what those potential security risks are and what that means to you and your business, as well as the benefits in upgrading to the new Windows 10 & Server 2019 Operating Systems. Listed below are the key risks for Windows 7 & Server 2008, as well as the benefits of upgrading to modern hardware running Windows 10 & Server 2019 operating systems.

 
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Increase Your Customer Loyalty by Asking These 4 Questions

Loyal customers keep your revenue flowing. In fact, they spend 67% more than the new customers. This is why focusing on repeat customers is important. You might have heard from many people that 'The customers are always right'. It's mostly true!

If you want to grow your customer base, you need to ask the opinion of the people who are buying your product or service. Treat Your Customer Like They’re the Boss. 60% of the women business owners say that having a relationship with their customers is the key ingredient to drive loyalty.  Relationships inspire customers to make a purchase, and another…and another. Such customers may also be contagious, influencing their friends and family members to shop with you.

Looking for ways to deepen the loyalty of your customers, there are 4 questions you need to explore. Read more....

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Address: 14900 Landmark Blvd, Suite 540

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Become an Expert in your Industry

Many people consider themselves as a leading expert, but only a few are able to make the profession out of being an expert. It takes dedication, time and hard work to build your creditability.

The same implies to businesses and brands. You need to put in time and effort to establish yourself as an expert to build authority and  awareness for your brand.  People confuse public relations with advertising. Both are accomplishing something similar, which is to expose you and your message to a targeted audience.  The main difference is one you pay for, the other you don’t. Both play an important role in branding you and your business.

In one of the webinars of eWomen Success Institute, Jill Lublin, PR expert explained  7-myths about publicity. Among them, is that the media won’t be interested in your story. The fact is, it might not be your story in which they’re interested, but instead they need an expert on a particular topic. That expert could be YOU! 

So how do you become the go-to expert in your industry? Read here to get started on your journey.

eWomenNetwork

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Address: 14900 Landmark Blvd, Suite 540

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6 Ways to Kickstart Your Week Right

Mondayitis is the feeling of weariness and general distress that individuals feel when starting Monday morning work week. It’s typically expected to follow the excitement of the weekend as the ‘non-workdays’ seem to come slow and leave fast. Before you know it, you’re waking up to the sound of your alarm before the sun rises to a new week. You suddenly stop and realize you haven’t completed the tasks you had on your to-do list and now it’s growing even longer.

For many of us, this can be overwhelming and difficult to conquer at the beginning of the week. We have great news - it doesn’t have to be. We’re back with our Digital Advantage team to give you six simple and effective ways to kickstart your week off right.

Read the complete article here and know the wyas to cope  with Monday Blues.

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Effective Approach to Increase your Sales

Selling can be challenging. You may have more No's than Yes's when it comes to selling your product or service. Believing that you can sell anything to anybody is a trap you should avoid. Selling is a complex process of human behavior with no shortcuts. But if you want to be a better sales person, the best thing to do is learn from the, “No’s.” How? Just ask your customer why they said no.

Finding new people to buy from you is the most important part of the sales process. If your aim is to increase sales, then you need to figure out the right sales strategy that will attract your target customers.

eWomenNetwork President, Kym Yancey, explains in the video above a simple and yet extremely effective approach to increasing your sales.

Click Here to watch Kym Yancey’s video.

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Lift as you climb.

Address: 14900 Landmark Blvd, Suite 540

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Why Women Entrepreneurs Aren’t Getting Funded

As we have come far in the gender equality movement, we still have got ways to go! There are still many obstacles faced by the female entrepreneurs. A report by US Senate Committee reveals women account for only 16 percent of conventional small business loans and 17 percent of SBA loans even though they represent 30 percent of all small companies.

Women Entrepreneurs are not only struggling to get funded, but when they are approved, they are getting smaller sums as compared to male counterpart. Among the conventional business loans, women only account for 4.4% of total dollar value!There are a few reasons why women aren't accessing capital. Self-confidence and a willingness to assume risks are also the factors!

Before you start banging on doors to get funds, you need to do a couple of things first. Read the blog "Why Women Entrepreneurs Aren’t Getting Funded" to get more details!


eWomenNetwork

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Address: 14900 Landmark Blvd, Suite 540

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5 Tips to Help You Build the Best Website for Your Business

The importance of having a digital presence is crucial to the success of business, irrespective of the business niche. Regardless of other marketing methods, creating a presence on platforms that potential consumers use on a daily basis like Google search can strongly benefit you. The key is to create and develop a relationship with new consumers.

If you do it right, your website can be the best marketing tool you can have! It is the first impression others may have of you or an extension of your business card with detailed information about you, your brand and the services you offer.

Keep in mind, while you're creating your website, it should detail your background, experience, and other credentials to give potential consumers confidence in their purchasing transactions.

Here are a few tips to help you build the best website for your business by our eWN Digital Advantage team. Read the blog post "5 Tips to Help You Build the Best Website for Your Business" to learn more!


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Address: 14900 Landmark Blvd, Suite 540

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