Maintaining and Adapting to the Digital Side of Your Business

In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. So, it’s time to rethink all the marketing messages and campaigns you had ready for this quarter and get innovative with new strategies.


Even if the future impact of COVID-19 is uncertain, the future of your business doesn’t have to be. We’ve made it easier for you by putting together our ideas for maintaining and adapting to the digital side of business.

1. Update Your Website and Social Media Platforms
Being mindful of your actions is more important now than ever before. Current and potential consumers are very aware of how businesses are reacting to the environment surrounding them. They’re paying attention to how businesses are approaching to minimize the spread of the virus and other relevant changes. So, remember that being transparent is KEY. Now is not the time to go silent or avoid the topic at hand.

2. Release A Statement About COVID-19
Many companies have already released a statement to their consumers, partners, etc. regarding their responses and actions to the virus - and if they haven’t, they’ve most likely heard from their followers on social media at this point. You’ve also probably received a newsletter with these statements via email. This ties back to the last tip about being upfront about your business’s approach to the virus and what changes you're implementing in response to it.

3. Evaluate Current Campaigns
Perhaps you have created and scheduled an amazing online advertising campaign to alert consumers of a new service or product your company had planned to offer. In trying times like these, it’s important to know when to press the pause button on marketing non-urgent matters. It’s a great time to shift the focus of selling a service or product to ways that your business can help out current consumers amid this health crisis. For example, on St. Patrick’s Day UberEats didn’t post a single deal or delivery special. Instead, they highlighted their current effort to keep small businesses running by offering zero delivery fees to customers who order from local restaurants in the U.S. or Canada.

Show Support for Other Small Businesses
When a pandemic occurs, coming together as a community is key to getting through a difficult time. Regardless of what industry you work in, every industry is feeling the impact of COVID-19 - some more than others. The impact of the digital side of your business can be very powerful. Read full blog...

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