Self-Publishing Done RIGHT

eWomenNetwork Self-Publishing Done RIGHT

Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure.

And with the ease of self-publishing in the e-book format, it’s a no brainer. The trouble often comes when you want to see your book in a bookstore. If you’re sitting there wondering: “Who cares? Doesn’t everyone buy their books online anyway nowadays?”, hear me out. 

While it’s true that brick and mortar retail has struggled, sales across physical bookstores in the U.S. were still measured by the billions (that’s billions with a B) in 2020. And more important for the purpose of the entrepreneur, Amazon doesn’t host events in your community or provide book sales for speaking engagements. Having a bookstore on your side as you put yourself front and center in your field, is an asset you need to consider when you decide to self-publish. Sure, you could buy the books yourself and get a card-swiper for your phone, but you’re a CEO! You need to show up as a CEO and not present yourself and your business as a small-time side hustle!

So, when it comes to self-publishing your book, what’s the secret sauce to getting bookstores to carry you?

First: accept the things you cannot control. Bookstores are often understaffed and not all of them specialize in author events. Some bookstores may not want to give up shelf space to a lesser-known author when the bread and butter of their sales comes from big publishers.

Let it go. You can’t control these factors and if certain Booksellers don’t have the capacity to engage in what you have to offer, then best to move on.

With the rise of self-publishing, some bookstores get upwards of twenty requests from self-published authors a week and being kind and patient to the booksellers you speak to goes a long way. But no matter your manners and consideration when dealing with professional bookworms, you ultimately must have four things to be considered.

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