Everyone knows about SEO, but do you know about SEO? SEO is Search Engine Optimization. Simply put, SEO is meant to help people find your website. You want someone looking for your services to enter what they want into Google and have your site appear close to the top, right? Obviously, a great way to do this is to hire professional SEO experts to help you, but if you’re not there yet there are several little things you can do to improve your odds. Let’s take a look.
Use the right language. We are all about professional copywriters here, they’re expert professionals who wordsmith how to make the magic you do easy to understand, impressive, and desirable. But not all copywriters are SEO experts. So, when you are thinking about the name of your company, how to tag pages, Google descriptions, and more, make sure the copy reflects what people are most likely to search. If you specialize in custom jewelry, do not add an SEO description that says, “bespoke jewelry for your luminous self”, people probably aren’t googling that phrase. Use something like “custom jewelry made to order.”
Use Google Trends. If you participated in our Grow with Google Challenge this past October, then you already know the magic that is Google Trends. If you weren’t able to join us, Google Trends should be your new best friend when analyzing SEO friendly language. Are you debating whether to use the word custom or bespoke? Powerful versus fierce? Google trends will help you see which word is more searched and where those searches are taking place. Check it out here.
Tag everything, even photos. Just because you have had a beautiful website created, doesn’t mean it’s going to show up in a Google search the way you want. Familiarize yourself with your website’s SEO tagging features and do not forget to tag those photos!
Get More Info : How to Maximize SEO for Your Business Website
No comments:
Post a Comment