Leveraging Micro-Influencers to Grow Your Business

You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. 

My mother, however, couldn’t be more wrong (no one tell her I said that, please). 

Influencers are here to stay and luckily for entrepreneurs, they provide a creative and affordable way to get new eyes on your business. 

There are four types of influencers: Nano-Influencers (Audience under 5K), Micro-Influencers (Audience range 5K-100K), Macro-Influencers (100K+ Audience), and Mega-Influencers (1M+, generally celebrities).  

We’re focusing on micro-influencers for four reasons:

• Micro-Influencers tend to be more affordable than Macro and Mega-Influencers.

• Micro-Influencers are often viewed as more relatable and have cultivated trust with their audience.

• Micro-Influencers have higher engagement, so when a Micro-Influencer is talking about what you sell, it’s more than an ad: there’s a conversation happening.

• Because their audiences are smaller, their demographics tend to be more targeted and less broad which can especially help entrepreneurs who offer more niche services.

Read More About Click Here : How to grow your business

Websites : https://www.ewomennetwork.com/

Entrepreneurship & Celebrity | How to scale your business

As an entrepreneur, you have a lot on your plate.  While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand.  Logo, tagline, brand guide, website, social media, and beyond-there’s a lot to be done. 

If you’ve been with eWN for a while, you’ve likely heard about Celebrity Science.  If you haven’t, Celebrity Science is a division of eWomenNetwork and is our in-house branding and marketing agency.  In a post-Mad Men world and with the gig economy on the rise, entrepreneurs have endless options when it comes to hiring marketing firms and contractors to fill in those key pieces of the puzzle. So, what makes Celebrity Science different?

This isn’t just about selecting a color pallet and new fonts, this is about taking the science behind what makes a celebrity and focusing that lens on you and your business to create an impactful brand that attracts your ideal customer. 

The Deep Dive. The Celebrity Science journey begins with a full day strategy session with you and your new team.  We look at your competitors, what’s working for you and what’s not, areas of opportunity, pain points, and blind spots.  This isn’t just about the look and feel of your brand (though, of course, that's covered too), it's also about strategy.  Your team includes branding experts, but also business strategists.  This isn’t about designing an ad and sending you on your way, it's about what’s best for your brand and business. We look at how you are spending your time, how you want to be spending your time, what you can do to get you there, and how your branding can drive that goal. 

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Websites : https://www.ewomennetwork.com/

Are You In A Toxic Relationship... With Your Space?

 Does your closet tell you that you’re a beautiful powerhouse every day?

Does your office tell you that you can accomplish anything you set your mind to?

Does your home welcome you at the end of the day with calming open arms?

If not, you might be in a bad relationship… with your space!

Because, like every other relationship in your life, your relationship with your space – your personal living and working environment – can be unsupportive, unhealthy and downright toxic.

Join us as Jennifer Phelps, like a Couple's Counselor for you and your space, shares tips to turn your abode into a supportive, empowering partner that truly lights your fire!

  

- Get honest insight into how your space makes you feel about yourself.

- Determine whether it's a loving partner in your life or more like a bad boyfriend that you're embarrassed to introduce to your friends.

- Decide how you want to feel in this unique relationship.

- Then transform it into a real partnership that sparks your passion for life, love, and success.

Speaker Bio

 Jennifer Phelps is CEO at Jennifer Phelps: Organize. Design. Reinvent!

 Let's Make Room for Your Dream to Come Alive! Coaching clients in person or online, Jennifer guides professional women to overcome the overwhelm of stressful clutter, chaos and soul-sucking “blech.” She can transform a dysfunctional environment that’s draining their time, money, efficiency and confidence into one that empowers them and powers up their business.

 A Coach, Consultant and Public Speaker, Jennifer embraces the fact that Life Is Messy. Her Mission is to create spaces where women thrive from the inside out - with humor, persistence and a super dose of non-judginess.

Event Url:- https://www.ewomennetwork.com/event/are-you-in-a-toxic-relationship-with-your-space-7748/register

Event Location:- ONLINE VIA ZOOM, United States

Contact Number:- 818-266-9662

5 Business Trends to Expect in 2022

 

It was just less than two years ago when our whole world changed.  No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are as people and how we do business.  

As we all shake off the debris of these tumultuous times, let’s take a look at what we can expect as we march forward into 2022.

The Gig Economy. For years employees worked long hours with a growth in income far below that of the 20^th century. When the pandemic hit, businesses had varied reactions as to what to do with their employees, which left a good portion of the workforce feeling jaded and revaluating their career choices. Enter the great resignation.  The Gig Economy was already on the uptick, but the pandemic really put a spotlight on the benefits of this kind of work.  Meaning the economy has opened a window for companies that offer gig work opportunities, management, and support.

Going digital is no longer optional, it’s a necessity. Millennials and Gen Z combined make up over half the US population.  And while Millennials in particular have less wealth than their parents, they are still an economic powerhouse for buying and influence. Both generations are digital natives, companies without websites, apps, and other ways to digitally conduct business will be left behind and in some cases be seen as illegitimate or less trust-worthy to Millennial and Gen Z buyers.

The future of events will be hybrid. While the explosion of online events initially came out of necessity, it offered an alternate experience for those who never engaged in live events.  Devotees of in-person events will return to their preferred event method, while those who enjoyed the convenience of online events will expect those opportunities to continue in some form, so it’s important not to abandon online events entirely as the world continues to take steps towards reopening.

Read More About:- Women Business Networking

Entrepreneurs Network Dallas tx

Business Networking for Entrepreneur Women

Million-Dollar Success Series: Sales Conversion

Sales Conversion

Is sales a dirty word to you? Well, if you’re an entrepreneur, get over it. You can’t have one without the other. In this final day of our Million-Dollar Success Series, Sandra Yancey and her guest, Lisa Sasevich, put the fun back into sales conversion.

Sales is Your Friend

Sales conversion starts from a place of giving. The days of telling your prospect all about YOU are over. Client-focused is the way attract loyal customers. As Lisa Sasevich says on the Million-Dollar Success Series call, “Be the client you want to attract.”

Lisa calls herself, “The Queen of Sales Conversion.” This makes sense given that she has grown her sales consulting business to a multi-million dollar company.

Million-Dollar Takeaways

In this call, you will learn the 3 components to creating a mindset around money, how to get people to take action and what you can do to create and leverage an irresistible offer.

Take Action

As Sandra says, “Don’t wait until you’re ready to take action. Take action to be ready.” There’s so much to learn from these 2 ladies, so watch and listen to their wisdom and learn to take the selling out of sales.

More Info: Million-Dollar Success Series: Sales Conversion

Million-Dollar Success Series: Lead Generation

 Lead Generation for Your Business

Generating leads for your business can happen in many different ways. The key is getting your ideal client in the door. In today’s Million-Dollar Success Series, Sandra Yancey talks with Digital Marketing Strategist, Zenovia Andrews, about lead generation.

Lead Generation is a Warm-up

One of my favorite resources for digital marketing is Hubspot. Writer and lead gen expert for Hubspot, Anum Hussain, describes lead generation as, “It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.”

Zenovia Andrews explains that the best way to attract your ideal client is to make them an offer they can’t refuse. In this call you’ll learn what type of offer is yummy and irresistible.

Serving Others

If you come from a place of serving others your clients will be more attracted to you, because they feel like you care about them. People love to get stuff for free. If you can deliver some juicy content to your ideal customer, then they will want to know what else you have to offer.

More Info : Million-Dollar Success Series: Lead Generation

Million-Dollar Success Series: Finding Inner-Peace

 Finding Your Inner Peace 

Hyrum W. Smith didn’t just create the Franklin Planner so people could plan their day. He created it to help people find inner-peace. Watch and listen to his online conversation with Sandra Yancey, the Founder and CEO of eWomenNetwork, on Sandra’s Million-Dollar Success Series: Finding Inner-Peace featuring Sandra’s conversation with Hyrum Smith.

Closing the Gap to Inner Peace

Hyrum will speak about The 3 Gaps, his latest book that invites you to explore yourself on a deeper level by looking at the gaps in your life around your beliefs, time and values. These gaps could hold the key to unlocking what is holding you back from reaching your full potential.

You will also learn about Sandra’s personal constitution and how that helps her run and sustain a multi-million-dollar business while balancing her personal life as a wife and mother. 

More Info Click Here : Million-Dollar Success Series: Finding Inner-Peace