Profitable Pricing That Reflects Your True Value

Today, we are excited to welcome Markey Read, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Markey shares a formula we can use to ensure our pricing reflects our true value. Welcome, Markey!

Profitable pricing is more than guessing a number or matching market standards; it's about reflecting the true worth of your expertise and attracting clients who value the solutions you provide. Undercharging leaves money on the table and undermines your professional credibility.

Step 1: Establish Your Baseline with Cost of Services Sold (COSS)

What does it cost you to deliver your high-quality services? Understanding your baseline costs is an important first step in elevating your pricing strategy. This includes hard costs like software and professional fees. It’s also important to factor in intangible costs such as your time and education.

Add Up Your Professional Expenses:

Certification or license renewal fees

Memberships, subscriptions, or industry journals

Continuing education and conferences

Tools, software, and other essentials

Value of your Services: To find your Value of Services, add up your professional expenses to get the basis of your COSS. Understanding your COSS is the first step to truly embodying the value of your time and expertise.

Consider Your Experience Investment:  Remember to factor in the intangible value of your education, training, and real-world application when calculating your value.

Marley’s Wise Words: The more expertise and wisdom you can share, the more value you bring to your clients.

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Quarter 2 Checklist for Women Business Owners

As the second quarter of the year begins, it is time to shift focus from the momentum of Q1 to refining strategies, strengthening operations, and preparing for the rest of the year. The second quarter is a critical time to assess progress, make adjustments, and make sure you are on track to meet your business goals for the year.

This checklist will help you stay focused, organized, and intentional throughout the next three months.

Review and Adjust Your Q1 Goals

Quarter 2 is the perfect time to reflect on your progress in the first quarter. Take an honest look at your goals and assess what worked, what did not, and where you need to make changes.

Start by reviewing your revenue, client growth, and key performance indicators. Identify patterns or trends that show what is driving success and what may be slowing you down. If you missed a goal, determine whether the timeline needs to be adjusted or if a different approach is needed.

If your business exceeded expectations, consider setting higher benchmarks to continue the momentum.

Try It Out: Schedule a strategy session to review your Q1 numbers. Write down three adjustments you will make in Q2 based on your discovery.

Spring Clean Your Business Operations

The second quarter is an ideal time to refresh and streamline your operations. Take a look at your daily processes and identify areas that need improvement.

Assess your systems and workflows to see if they are still effective. If certain tasks take too much time, consider automating them or outsourcing where possible. Clear out outdated documents, organize digital files, and review software subscriptions to ensure you only pay for tools that add value.

If you have a team, check in on productivity and communication. Make sure roles and responsibilities are clearly defined, and everyone has what they need to succeed.

Try It Out: Identify one inefficient business process and research a tool or strategy to improve it this quarter.

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How to Protect your Brand in the AI Era

Unpack and learn the secrets to protecting your brand in the digital landscape of AI and design platforms like Canva. You will walk away with a clear picture and steps you can take today so your brand remains cohesive, consistent and creates awareness.

Heather Schaefer

Founder, CEO

Heather serves multi-passionate, mission-minded women entrepreneurs and has that unique left brain-right brain combination. This gift allows her to think strategically and creatively to build a cohesive brand that stands out in the sea of sameness. Combining my over 28 years in graphic design and advertising, with my 11 years in leadership of direct sales and networking marketing companies, she brings the unique perspective of sales, strategy, and scroll-stopping designs to the brands she creates. Her purpose is her passion: to build big personal brands for women who are ready to uplevel their business with a brand that grows their referrals, relationships and revenue.

While Heather has brought new brands to life for over 100 small business owners and has earned awards in several direct sales companies leveraging her personal brand, she is the most proud of raising three adult daughters while running her businesses with a strong sense of integrity and mission.

She is a Premier Success coach with eWomenNetwork, an expert trainer for Small Business Owners Collective, a speaker and a published author. You can find her on all social channels as Heather Schaefer HQ, Branding You Big.

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Strategic Online Business Introductions | Women's Business Networking groups in Dallas

We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary ONLINE business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this ONLINE event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain support and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

Event Ticket Booking Now : Women In Business Conferences

More Info : Women's Small Business Conference Dallas

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Strategic In-Person Business Introductions | women speakers network

We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary IN-PERSON business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this IN-PERSON event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain help and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

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Entrepreneur to CEO: Mastering Tough Decisions

Navigating the intricate landscape of business, moving from an entrepreneur to a CEO requires the ability to make tough decisions. Balancing risks and rewards, CEOs must exhibit strategic thinking, resilience, and adaptability to steer their organizations through uncertainties. Whether it's strategic shifts, resource allocation, or personnel decisions, the ability to make sound choices will define their leadership. Decision-making is invaluable. Successful leaders acknowledge the complexity, they evaluate all their options, and embrace calculated risks. Ultimately, the ability to make tough decisions distinguishes exceptional CEOs, propelling their ventures towards sustained growth.

Key Takeaways

Avoidance – When faced with tough decisions it is easy to want to avoid making a decision, almost as if waiting to decide will make the situation go away. The ability to make tough decisions for your business is a skillset successful CEOs possess. Acknowledging and working through avoidance is key.

Performance Management or Process – Determine if the issue you are having is an issue with the processes you have in place or the people you have managing the processes.

SWOT - Conduct a thorough SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external factors. Identifying these elements provides a comprehensive understanding of the decision's implications.

Determining the right people – The people who helped you get there may not be the right people to move your business to the next level.

Dustin Jones

CEO

Dustin Jones is an HR Executive with more than two decades of experience in both tactical HR and HR Leadership, with more than 13 of those years in an executive leadership role. Dustin has experience in a range of companies and industries from manufacturing to telecommunications. During her career she has developed expertise and best practices in HR compliance, mentorship, leadership development, strategic planning and change management. Currently she has her own fractional HR consulting and leadership development business.

Dustin holds a Masters degree in Communications, as well as a Bachelor of Arts in communications from California State University San Marcos and a Management Certification from Southern Methodist University. Dustin is also a Leadership Trainer and Speaker for The John Maxwell Group. She is an active member of Dallas and SHRM and has volunteered for Dallas HR since 2005. 

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More Leads March- Generate More Leads and More Growth in Your Business

Did you know that 61% of marketers say generating traffic and leads is their biggest challenge? (HubSpot, 2024)

If you're struggling to consistently attract new clients or feel like your lead generation efforts aren’t paying off, you’re not alone. The good news? There’s a proven way to generate more high-quality leads without burnout or guesswork.

Join us for an interactive, workshop-style experience where you’ll learn the exact strategies successful entrepreneurs use to keep their pipeline full and their business thriving.

🔹 Discover proven techniques to generate a steady flow of leads

🔹 Attract high-quality prospects who are eager to work with you

🔹 Master networking & follow-up strategies that turn connections into clients

🔹 Walk away with a customized lead-generation plan tailored to your business

This is a highly engaging, hands-on session where you’ll actively create and refine your lead-generation strategy in real time.

Panel eWomenNetwork

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