Whether your business is service-based or brick-and-mortar, you need an effective online marketing strategy. Strategy is the key here! You cannot simply copy paste the website link to your Facebook post and hope for good results. The most important thing is to define and locate your ideal online client. Once you do, then you can get to work on promoting your business to the right people at the right time in the right way. CNN American Hero, Sandra Yancey says "target markets" are for big business who can afford millions of dollars in marketing and advertising to find and market to their target audience. The rest of the success minded business owners are looking for an "ideal client." One of the ways to search for your ideal client is to determine your followers on twitter, who is commenting on your Facebook posts, connecting with you on LinkedIn, who is opening up your promotional mails, who is signing up for your newsletters. Read the blog “How to Define Your Ideal Client?” to know how you can attract your ideal client and what can you do for them to build loyalty and trust!
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