You know the saying, "If a tree were to fall on an island where there were no human beings would there be any sound? That question was actually posed over 120 years ago in 1883 in the magazine The Chautauquan. There is an actual answer for that, which was published in another magazine, Scientific American one year after that. The answer according to the magazine's author is, "Sound is vibration, transmitted to our senses through the mechanism of the ear, and recognized as sound only at our nerve centers. The falling of the tree or any other disturbance will produce vibration of the air. If there be no ears to hear, there will be no sound." Without ears to listen, all the efforts to create and produce a podcast will be fruitless and your business will suffer. That's because as success minded business owners, any time spent on something other than your business is time taken away from making the cash register ring. So, if you're going to do a podcast for the sake of your business, it's most important that you know how to market your podcast to grow your business. Read the blog "How to Market Your Podcast to Grow Your Business" as Margaret Croom, Director of eWomenNetwork offer her advice on marketing your podcast to scale up your business.
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