Don’t wait. While the nature of social media gives you the freedom to create and post on the fly, in this instance, waiting till the last minute will not serve you. The holiday season is only so long and when you wait till the last minute to take advantage of social media, you’re taking away the chance to bring in as much revenue as you could have with better planning.
Map out the opportunities. First look at the well-known national sales days: Black Friday, Small Business Saturday, Cyber Monday, Super Saturday, and the day after Christmas. Then look at any days that hold a special place for your business or industry. Finally, take a look at local opportunities that support organizations with local business purchases. Schools and non-profits increase these partnerships over the holidays.
Give your followers notice. Don’t spring sales on them entirely by surprise. Announce that a sale/promotion is coming a week or two ahead of time and ask them to save the date and add it to their calendars. You can even consider doing a Black Friday “Preview” sale for a limited time and then bring it back by popular demand on Black Friday.
Use the holiday sale opportunities to build your list. Encourage your followers to opt-in to your list so they can be kept informed of upcoming promotions for the holidays and beyond!
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