Why Entrepreneurs Should Pursue Speaking Opportunities in 2023

 

We know that entrepreneurs are chomping at the bit to get cracking on their 2023 goals.  One of the most common goals for entrepreneurs (and if it isn't on of yours, it should be!) is to book more speaking engagements.  I sat down with Executive Director of the eWomenSpeakersNetwork, Toni Caruso, to learn why.  

Nicole: Why is it important for entrepreneurs to pursue speaking opportunities?

Toni: As businesspeople we strive to be seen as an expert in our fields. We also want to be in front of potential clients to share our knowledge. What better way than to have a mic in your hand, stand on a stage in front of 20, 50 or even hundreds of ideal clients and share your message? Speaking has been shown to be the fastest way to build your business and your community. You will be seen as the “Expert & Authority” in your industry when you are in the front of the room.

Nicole: What should entrepreneurs who are just starting to speak have in their tool belt?

Toni: They need to understand who they are serving, why they are qualified to serve that audience and be able to share that message in a clear and concise way. Then get started on putting your Speaker One-Sheet together, having professional headshots taken, and get a really great 3-minute video of you speaking. Event planners have seconds to peruse you as a speaker when you apply, you need to catch their eye, show that you are professional, and that you are prepared to show up and knock it out of the park when you hit their stage. 

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