The constant evolution of social media can make it difficult to stay on top of social media etiquette and best practices, especially if you’re an entrepreneur who has a million other things to attend to. When it comes to social media etiquette for business, it takes practice to fully get a grasp on how these tips apply to your day-to-day execution.
Here are 14 social media DON’TS when it comes to social media etiquette for businesses:
DON’T: Have one social media page for your personal and business account
Sounds pretty obvious right? Not always, especially when you prefer convenience over compromise. Remember to set up completely new social media pages for your business the moment you decide to enter the world of social media. You should use your personal account to share your perspective and information about your life, which should not be connected to your business.
DON’T: Post whenever you want / can
There’s a method to the madness! If you don’t manage and create a schedule for posting, you could miss out on opportunities. Consider investing in a platform scheduler, such as Later or Buffer to help you with planning your content out. Doing so will allow you to be consistent and grow your digital presence more efficiently.
DON’T: Forget to use social media holidays
Being able to keep on top of news and trends is what makes a great social media marketer. Celebrating social media holidays can help you increase brand awareness and reach. Sharing hashtag holiday-themed content can also help to engage your audience. Get creative with it and be sure to only utilize holidays that are relevant to your business.
DON’T: Dismiss engaging with others and encouraging engagement
Engagement is a crucial indicator of social media success. In fact, 64 percent of marketers said that increasing engagement is vital for a social media marketing strategy. Social media is a two-way street. You must cultivate a community by being involved and creating content like polls and calls-to-action to get them involved too.
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