Whether your business is service-based or brick-and-mortar, you need an effective online marketing strategy. Strategy is the key here. You can't just throw up a website and randomly post on Facebook and hope for the best. You might as well be a grain of sand in a vast ocean and hope that someone finds you. The most important thing is to define and locate your ideal online client. Once you do, then you can get to work on promoting your business to the right people at the right time in the right way.
How do you identify your ideal client? Tell us below!
Define Your Ideal Client
You probably hear a lot about the term, "target market." eWomenNetwork CEO, Sandra Yancey, says "target markets" are for big business who can afford millions of dollars in marketing and advertising to find and market to their target audience. The rest of us entrepreneurs are looking for our "ideal client."
One way to define your ideal client is to look at who is following you on twitter, commenting on your Facebook feeds, connecting with you on LinkedIN, who is opening your promotional emails and who is downloading your free offer from your website. What does their profile say? What do they like? Dislike? Where do they live? Are they married? Do they have children?
Basically, you want to know the demographics and psychographics of your audience, so you can find your ideal client.
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