During unprecedented times, it’s best to tailor your marketing strategies to change in line with the environment the world is currently living in. Many businesses have transformed their marketing plan in the past couple of months due to COVID-19, and we can guarantee that if they did it correctly, they probably received more media attention than they ever had before. So, the question stands: how do you move forward with public relations efforts during rocky climates?
There are two answers to that question. The first answer is to get innovative with it. The second answer is that it depends on your business. However, we’re going to outline our strategies on how to go about doing so and how you could move forward to be as productive as possible.
How to address a pandemic
The most important step to take is to address the situation at hand - think of this step as public relations crisis management. Your role is to create an impactful and meaningful message that addresses the pandemic and how your business is responding to it.
Create a campaign around a pandemic
This step is important if your goal is to get media when all that is being covered is pandemic related news. Keep in mind hard news will always take precedence over feature stories, especially when the whole world is being affected by it. It’s important to take some time to brainstorm new campaign focal points and strategies.
In hard times of a pandemic, the biggest thing to focus on is not what others can do for you, but what you can do for others. That is the KEY is gaining public relations. Read full blog here...
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