Why Connected Leadership Is the Competitive Advantage

Today, we are excited to welcome Morgan Massie, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Morgan shares a formula we can use to ensure our pricing reflects our true value. Welcome, Morgan! 

As women business owners, we’re often taught to focus on strategy, visibility, and growth tactics — and those matter. But after years of working with leaders and entrepreneurs, and through my own research, I’ve found that the leaders who sustain momentum and fulfillment don’t just work harder or market louder.

They lead more connected.

In 2026, connection isn’t a “soft skill.” It’s a strategic advantage.

The Connectedness Model: A New Lens for Leadership

Connected leadership is a framework informed by research I’ve conducted over the last several years. It’s built on three essential relationships:

Connection to Self

Connection to Others

Connection to Context

When one of these breaks down, growth feels heavy. When all three are aligned, leadership feels clearer, more grounded, and more impactful.

Connection to Self: Leading from Clarity, Not Exhaustion

Many women entrepreneurs are deeply capable — but disconnected from their own energy, values, and boundaries.

Connection to self means:

Knowing where your energy is best spent

Making decisions aligned with your values, not just expectations

Allowing space for reflection, not just execution

Quarterly reflection question: What am I doing out of habit or pressure — and what actually deserves my energy right now?

When leaders reconnect to themselves, decision-making becomes simpler, confidence steadier, and burnout far less likely.

To work with Morgan, book a coaching session with her on eWomenNetwork's Premier Success Coaching page. 

Plan your business growth with intention!  Join eWomenNetwork, the #1 Business Community for Women Entrepreneurs.  

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From Invisible to Irresistible: Growing Your Business with a Loyal Micro-Community

The key to consistent and sustainable growth isn’t a bigger audience — it’s a loyal one. Discover how to create a micro-community of engaged, excited and ready-to-buy clients who trust you, refer you and keep coming back. Learn the secret to becoming irresistible to the right people without exhausting yourself chasing leads.

Key Takeaways 

1. How to Shift from Marketing to Meaningful Connection – Discover why traditional marketing tactics fall flat and how to create genuine relationships that lead to sales.

2. Build a Micro-Community That Trusts and Buys from You – The step-by-step process to cultivating a group of engaged, loyal fans who want what you offer.

3. Identify Your Next Steps to Build and Monetize Your Micro-Community – Walk away with a clear plan to start attracting, engaging, and converting your ideal clients today.

Abigail Tiefenthaler

Co-Founder

Known as the “Launch and Leverage Strategist,” Abigail Tiefenthaler is the Co-Founder of Savvy Sales Strategy, a marketing and sales agency that works with professional coaches who want 6-figure years and need Implementation with Impact to stay focused and on a path to success.

Abigail honed her strategic branding and marketing skills on Fortune 100 clients. She found clients got results faster with marketing and sales that were ongoing, systemized and aligned. Today Abigail and Tami Crea bring the best of branding, marketing and sales so their clients can go from practitioner to businessowner.

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How to Master DIY Photo Editing in 5 Steps

It’s easy to get into trouble when editing your own pics, but our tips take out the guesswork.

As a woman entrepreneur, crafting a visually appealing online presence is essential for attracting customers and building your brand. One powerful tool in your arsenal is photo editing, but as the recent royal controversy has taught us, even a princess can blunder with this seemingly simple task.

Whether you're enhancing product images for your e-commerce site, curating a stunning Instagram feed, or simply buffing out the occasional stray hair, mastering the art of photo editing can take your visuals to the next level.

Here are five tips to help you edit your own photos like a pro:

Start with the Right Tools: First things first, let’s ensure you have the right digital tools. While professional software suites offer extensive capabilities, they can be overwhelming for do-it-yourselfers. Instead, choose user-friendly apps like Canva, Snapseed, or Adobe Lightroom, which provide powerful editing features in a more streamlined interface.

Focus on Lighting: Good lighting can make or break a photo, and it starts well before you “say cheese.” When shooting, aim for natural light whenever possible, to create a soft, flattering effect. If shooting indoors, position yourself (or your subject) near a window or invest in a ring light to mimic natural light. No matter the setting, light should hit from the front rather than the rear. During editing, adjust brightness, contrast, and exposure to enhance the overall lighting of your photos.

Don't Overdo It: While it can be tempting to apply every editing tool at your disposal, less is often more when it comes to photo editing. Avoid excessive filters, heavy retouching, or unnatural alterations that can detract from the authenticity of your images. The finished product should still look like real life (rather than animation or AI).

Keep Careful Count: It may seem like it goes without saying, but keep an eye on arms, legs, fingers, and toes. Many an amateur editor has inadvertently blotted, blurred, or brushed one (or more) of these essential elements away. Additionally, though it may be tempting, cropping out a close companion while leaving a tell-tale hand, ear, or shoulder in the shot is also a no-no.

Consistency is Key: Lastly, to maintain a cohesive brand aesthetic across your online platforms, establish a signature editing style through consistent editing techniques. This not only creates a visually appealing feed but also helps your audience recognize and connect with your brand more easily. Need inspiration? Try studying the work of other Successful Women Entrepreneurs or influencers to spark new ideas for your own editing style.

By choosing the right tools and using our tips, you'll be editing your own photos like a pro in no time. And remember, mastering photo editing is a journey, so don't be afraid to experiment and learn from your mistakes. Above all, let your unique brand personality and brand shine through in every image. Happy editing!

Want more tips to help polish your online presence and grow your business? Plug into the power of the #1 Business Community for Women Entrepreneurs: Explore eWomenNetwork today!

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Strategic In-Person Business Introductions

 We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary IN-PERSON business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this IN-PERSON event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

• Meet potential new clients

• Share what your business offers

• Discover needed resources

• Obtain help and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

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How to Easily Write a Blog that People Want to Read

There's a lot more to writing a blog than the actual content itself. But who has the time or the patience to write a blog if nobody is going to read it? After all, you've got a business to run! As a former CBS Radio Reporter and TV News Producer for all the major networks, I know what it means to crank out stories under a tight deadline that people will actually care about. So, I have a pretty good idea what makes people stick with a story. It's not brain science, but there are a few critical elements you need to learn to easily write a blog that people want to read.

How To Easily Write an Blog That People Want to Read

Visual Content Rules!

Yes, video is king in terms of content marketing. However, using visuals in general is a surefire way to get readers engaged in your content. Here's a few findings in a recent report by Social Media Examiner that proves my point:

1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).

2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).

3) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

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Our Top 10 Favorite Entrepreneur Books for 2023: Unleash Your Potential!

As we embark on a new year filled with endless possibilities, it's essential to equip ourselves with the knowledge and insights shared by industry leaders and visionaries. That's why we've curated a list of our top 10 favorite entrepreneur books for 2023. Get ready to expand your horizons, elevate your mindset, and unleash your true potential. Let's dive in

1. "The Power of Now" by Eckhart Tolle: Discover the transformative power of living in the present moment and learn how to harness it to achieve success in both your personal and professional life. This timeless classic will help you cultivate mindfulness, overcome obstacles, and create a solid foundation for entrepreneurial excellence.

2. "Atomic Habits" by James Clear: Master the art of habit formation and learn how small, consistent changes can lead to remarkable results. Clear's actionable strategies will empower you to break bad habits, build productive routines, and create a path toward long-term success. 

3. "The Top 5 Habits of High Performing CEOs" (Free Downloadable E-Book) by eWomenNetwork: Unlock the secrets of high-performing CEOs and discover the habits that set them apart from the rest. This exclusive e-book provides invaluable insights into the mindset, strategies, and routines of successful leaders. Click here to download your copy and gain a competitive edge. 

4. "Start with Why" by Simon Sinek: Understand the power of purpose and learn how to inspire others by starting with why. Sinek's profound exploration of the "Golden Circle" will help you articulate your purpose, attract loyal customers, and build a business that makes a meaningful impact.

5 "The Lean Startup" by Eric Ries: Gain a deep understanding of the lean startup methodology and learn how to validate your business ideas, iterate quickly, and build a sustainable business in today's dynamic market. Ries' practical advice and real-life case studies will guide you through the startup journey.

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How Aesthetic Plays an Important Role in Business

 If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “aisthetikos,” meaning “of sense perception,” and is related to the study of sensory values. Studies have proven the benefits of creating a great aesthetic in various aspects of business from marketing materials to product design. It leads to better usability and user experience - so, have you incorporated this into your business?

We’re back with our Digital Advantage team to provide some insight into what you need to know about aesthetics. 

What is aesthetic design?

In modern society, it is a phenomenon that social psychologists call “the halo effect”. It bases the belief off the fact that the minds of humans tend to assume that good-looking people have other positive qualities aside from their physical features. This flows into the design of business products and services. When they are visually pleasing, they are perceived as more valuable and having other desirable qualities.

As the saying goes, “beauty is in the eyes of the beholder.” However, a misconception that some have is that aesthetics are simply sight-based and does not include our other senses. It’s truly a 4D experience, especially with the advancement in technology opening up more doors of opportunity to maximize on aesthetics - think VR and AR technologies.

How does it heighten the senses of consumers?

There are 5 important categories to consider when achieving an efficient aesthetic.

Vision - This is the first and most dominant sense to consider. Our sight can act as a magnet attracting beauty to our eyes. It’s based on the key elements of visual aesthetics, such as the color, shape, texture, visual weight, balance, pattern, line and movement.

Hearing - Ears are capable of perceiving an aesthetic, as well. The ability to hear how smooth a product is operating or the tone of notifications from a digital product can impact your user experience. The key elements for sound include loudness, beat, melody, pattern, noise, and repetition.

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Social Media 2.0: Explore the Evolving Social Media Landscape

Welcome to the era of Social Media 2.0! The digital landscape is evolving at lightning speed, and as entrepreneurs, we must adapt to stay ahead of the game. In this blog post, we'll dive into the exciting world of social media and explore how it has transformed into a powerful tool for businesses. Get ready to revolutionize your social media strategy with these essential tools and techniques:

1. Authenticity Amplifiers: To showcase your brand's authenticity, leverage AI-powered tools like sentiment analysis and social listening. These tools help you understand how your audience perceives your brand, identify trends, and tailor your content accordingly. By monitoring conversations and sentiments, you can authentically engage with your audience and build stronger relationships. 

2. Video Virality: Create captivating videos with the help of AI video editing tools. These tools offer features like automatic editing, filters, and special effects, enabling you to produce professional-quality videos without extensive editing skills. You can also use AI-powered analytics to optimize your video content and identify the best times to post for maximum reach and engagement.

3. Influencer Insights: Discover the perfect influencers for your brand with AI influencer marketing platforms. These tools analyze influencers' audience demographics, engagement rates, and authenticity to help you find the right fit. AI-driven campaign management tools can streamline your influencer collaborations, from tracking performance to managing contracts and payments.

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Women Entrepreneurs - Funding at Your Fingertips

There's Money Out There for Women Entrepreneurs

Need funding? Who doesn't? Funding for women entrepreneurs is right at their fingertips. The number of women-owned businesses is growing exponentially. The number of women-owned firms increased by one-and-a-half times the national average between 1997 and 2015 according to the 2015 American Express State of Women-Owned Business Report.

Women Entrepreneurs are Crushing It!

Other research tells us that those women are crushing it. Seed-stage venture capital firm, First Round Capital, found that its investments in companies with women founders performed 63% better than those with management teams that were all men.

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The Rise of Crystal Healing: Empowering Entrepreneurs for Work-Life Balance

Unveiling the Power of Crystals: Crystals have long been revered for their energetic properties and their ability to influence our well-being. Each crystal possesses unique vibrations that interact with our own energy, promoting balance, harmony, and healing. By incorporating crystals into our work environment and daily routines, we can tap into their powerful energy to support our mental, emotional, and spiritual well-being. 

In recent years, the practice of crystal healing has gained significant popularity among entrepreneurs seeking to achieve work-life balance and manage stress. But is crystal healing just a passing trend, or does it hold true potential for enhancing our well-being in the business world? Let's explore the fascinating world of crystal healing and how it can positively impact entrepreneurs' work-life balance and overall success.

Finding the Right Crystals: When it comes to work-life balance and stress management, certain crystals are particularly beneficial. Here are a few examples:

Amethyst: Known for its calming properties, Amethyst helps reduce stress, promotes clarity of mind, and supports restful sleep. Placing an Amethyst cluster on your desk or wearing an Amethyst bracelet can create a soothing and focused work environment.

Rose Quartz: The crystal of love and compassion, Rose Quartz fosters harmony and emotional healing. Keeping a Rose Quartz palm stone nearby or wearing Rose Quartz jewelry can enhance self-love, empathy, and positive relationships in both personal and professional life.

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The Secret Sauce to a Successful Business

"Give First, Share Always and Lift as We Climb." This philosophy is at the heart of eWomenNetwork. Founder and CEO, Sandra Yancey, started the eWomenNetwork Foundation about the same time she started her company nearly 2 decades ago. From the very beginning, her vision of success included helping children in need and to empower women to succeed. Sandra will be the first to tell you that giving is the secret sauce to a successful business.

To Much is Given, Much is Require

Sandra's pension for giving stems from her traumatic childhood and the values by which she was raised. She grew up on public assistance after her father was killed in a car accident on her 5th birthday. Despite their difficult circumstances, her mother always felt there were others in greater need. She raised her 3 children to believe that you're never too rich or too poor to serve.

Sandra's mother ingrained in her children that "To much is given, much is required." So as Sandra's business grew into a multi-million dollar company, those values became ever-more prominent. Each of the hundreds of Accelerated Networking Events® (A.N.E.'S) that occur throughout the eWomenNetwork chapters across the U.S. and Canada include a proprietary process that spotlights each member expressing to the others what she needs most in her business. Everyone at the event comes from a place of giving, so the result is a networking event where everyone is there to serve.

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Daily Tips for Building Confidence as a Woman Entrepreneur

Becoming an entrepreneur is a daring endeavor for anyone. For women, it can be even more challenging due to societal norms and expectations. However, with the right mindset and a strong sense of self-belief, women entrepreneurs can shatter glass ceilings and make their mark. Here are some daily tips to help you build your confidence as a woman entrepreneur.

1. Start Your Day with Positivity

Your morning routine sets the tone for your day. Begin each day by focusing on your strengths and accomplishments. You might want to create a positive affirmation that resonates with your entrepreneurial journey, such as, "I am a strong, successful businesswoman," and repeat this to yourself each morning.

2. Set Clear Goals

Having clear and defined goals gives you a roadmap for success. It provides motivation, direction, and a way to measure your progress. Each day, remind yourself of your short-term and long-term goals. It can instill a sense of purpose and keep you focused.

3. Continually Learn and Improve

The most successful entrepreneurs embrace continuous learning. Dedicate time every day to learn something new or improve an existing skill. This could be reading a business book, attending a webinar, or even listening to a podcast on your commute. With that being said, don't miss our electrifying eWN Icon Conference this August! Ignite your future by connecting with like-minded entrepreneurs. Elevate your life, accelerate your business, and experience the extraordinary transformation waiting for you. Secure your spot today - click here

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14 Social Media DON'TS for Entrepreneurs | Women entrepreneur network ottawa

The constant evolution of social media can make it difficult to stay on top of social media etiquette and best practices, especially if you’re an entrepreneur who has a million other things to attend to. When it comes to social media etiquette for business, it takes practice to fully get a grasp on how these tips apply to your day-to-day execution. 

Here are 14 social media DON’TS when it comes to social media etiquette for businesses:

DON’T: Have one social media page for your personal and business account

Sounds pretty obvious right? Not always, especially when you prefer convenience over compromise. Remember to set up completely new social media pages for your business the moment you decide to enter the world of social media. You should use your personal account to share your perspective and information about your life, which should not be connected to your business.

DON’T: Post whenever you want / can

There’s a method to the madness! If you don’t manage and create a schedule for posting, you could miss out on opportunities. Consider investing in a platform scheduler, such as Later or Buffer to help you with planning your content out. Doing so will allow you to be consistent and grow your digital presence more efficiently. 

DON’T: Forget to use social media holidays

Being able to keep on top of news and trends is what makes a great social media marketer. Celebrating social media holidays can help you increase brand awareness and reach. Sharing hashtag holiday-themed content can also help to engage your audience. Get creative with it and be sure to only utilize holidays that are relevant to your business.

DON’T: Dismiss engaging with others and encouraging engagement

Engagement is a crucial indicator of social media success. In fact, 64 percent of marketers said that increasing engagement is vital for a social media marketing strategy. Social media is a two-way street. You must cultivate a community by being involved and creating content like polls and calls-to-action to get them involved too.

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The Importance of Email Marketing for Entrepreneurs

Keap has helped thousands of small businesses flourish since it's founding in 2001. Their commitment and devotion to the success of small businesses has garnered them a reputation as one of the most trusted resources for entrepreneurs. Here to talk to us about the importance of email marketing for entrepreneurs is Darin Adams of Keap. 

N: Why is email marketing important to entrepreneurs? 

D: I was just in a group yesterday and someone was like “You know, I need to hire a virtual assistant because I just can’t keep up with everything.” And I believe in virtual assistants, virtual assistants are great! But the whole point is you should never do something manually that you can set up a system to do. If you can set it up so it happens in automation, do it. The problem with solo-preneurs, entrepreneurs, and the small business owner is you’re wearing four thousand different hats! And it’s extremely difficult to stay on top of everything, that’s why you set up automation to make that happen so that you don’t have to worry about it. The stuff you’ve set up once will happen and run forever. 

N: What would you say to the people who think they don’t need email marketing because their social media presence is so strong?  

D: Followers and likes do not pay your power bills. A while ago Facebook was down for the better part of a day and people panicked because all of a sudden, they realized “I have absolutely no control”, Facebook could go away at any time. Instagram could go away at any time.You use Facebook or Instagram or whatever your preferred platform is as a tool to get people into your database. If you put out a post of Facebook or Instagram or whatever there’s no guarantee anyone’s going to see that. If you have them in your database and you own the relationship, they’re part of your tribe, they’re part of your community and you can communicate with them. You cannot own that relationship if they only know you through social media. I’m all for social media, social media is fantastic, it’s your big billboard, it’s how you say, “come be a part of this”, but you’ve got to get people in your database, because once they’re in your database, now you can nurture them and take care of them. And you do that through email marketing.

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The Ten Commandments of Million Dollar Divas

 I have to be honest. I have reached a point in my life where I struggle to listen to speakers who think I need to be fixed or that I need help finding my passion. I keep asking, "Who can help me and others like me that are 20 plus years in business and way beyond the basics?" As I thought about what's required to survive or more importantly, thrive in the tumultuous conditions of today's business climate, I developed “THE TEN COMMANDMENTS OF MILLION DOLLAR DIVAS.” I think you will find it inspiring and full of concrete advice.

Speaker Bio

Cheri S. Hill, President & CEO of Sage International, Inc. & Sage Advertising & Marketing a full service creative advertising agency.  For the past 24 years, Cheri has taught thousands of business owners, investors, professionals and entrepreneurs how to properly structure their business and personal assets to safely grow, protect and leverage their hard-earned wealth. She is a national speaker, best-selling author, host of the weekly “Cheri Hill Radio Show” and dedicated Vision Igniter for CatalystLIVE! Business Classrd. Cheri is very active within the Northern Nevada entrepreneurial community currently serving on the following boards: Entrepreneurship Nevada; Entrepreneurs Assembly; the Alliance for Nevada Nonprofits; the Washoe County School District Volunteer Services Advisory Board and is the current Chair for Nevadaworks. She is a master connector and is recognized as one of the founding members of the Reno/Tahoe Chapter of eWomenNetwork.

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Event Location:- Online Event - Zoom

Contact Number:- (704) 944-3534 / (704) 944-3101

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