You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.
My mother, however, couldn’t be more wrong (no one tell her I said that, please).
Influencers are here to stay and luckily for entrepreneurs, they provide a creative and affordable way to get new eyes on your business.
There are four types of influencers: Nano-Influencers (Audience under 5K), Micro-Influencers (Audience range 5K-100K), Macro-Influencers (100K+ Audience), and Mega-Influencers (1M+, generally celebrities).
We’re focusing on micro-influencers for four reasons:
Micro-Influencers tend to be more affordable than Macro and Mega-Influencers.
Micro-Influencers are often viewed as more relatable and have cultivated trust with their audience.
Micro-Influencers have higher engagement, so when a Micro-Influencer is talking about what you sell, it’s more than an ad: there’s a conversation happening.
Because their audiences are smaller, their demographics tend to be more targeted and less broad which can especially help entrepreneurs who offer more niche services.
