Bring Your Brand to Life

Branding starts and ends with marketing department for some businesses. Branding is much more than marketing-- it comes from the core of the company and should saturate every aspect of it. It is more than the logo and the website- it's every interaction that someone has with your company, and it's how your employees understand and relate to each other, to your partners and to your customers.

Your brand is your reputation, it's not something you can do overnight. It takes time to build trust and loyalty and to prove yourself.

Watch the video here as Donna Galassi will teach you how your brand can engage customers in more meaningful and immersive ways.

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5 Steps to Creating a Lifestyle Brand

Take a second to think about this: what brands have a significant impact on your lifestyle? Whether it’s what you wear, what’s around your household or what you use on a day-to-day basis. If you constantly think of the same brand(s), then they have successfully achieved the title of a ‘lifestyle brand’.

A lifestyle brand is a brand that attempts to embody the interests, attitudes, values, aspirations or opinions of a group or culture. Lifestyle brands aim to inspire and motivate people with the goal of impacting the consumer’s way of life. This includes tailoring goods and services to the expectations and experiences their consumers crave.

We’re back with our Digital Advantage team to provide the five steps to creating or transforming your business into a lifestyle brand.

Read the blog "5 Steps to Creating a Lifestyle Brand" to know more!

eWomenNetwork

“Give first, share always!”

Lift as you climb.

Address: 14900 Landmark Blvd, Suite 540

Dallas, Texas, 75254

United States

How Aesthetic Plays an Important Role in Business

Aesthetic is the philosophical study of beauty and taste. It is related to the study of sensory values. Studies have proven the benefits of creating a great aesthetic in various aspects of business from marketing materials to product design. It leads to better usability and user experience - so, have you incorporated this into your business?

Aesthetics are more prominent in business now more than ever. The expectations of potential consumers have evolved all together when it comes to the design field. As attention spans decrease, incorporating aesthetics can also stimulate the mind to spend a little more time on what you’re offering. It’s ALL about creating an experience that bring pleasure and simplicity.

Read the blog "How Aesthetic Plays an Important Role in Business" and learn the 5  important categories to consider when achieving an efficient aesthetic.

eWomenNetwork

“Give first, share always!”

Lift as you climb.

Address: 14900 Landmark Blvd, Suite 540

Dallas, Texas, 75254

United States

Nail It To Scale It: How Effective Branding Leads to Opportunity

In today’s digital age, marketing efforts and branding strategies are constantly changing and evolving. So, how does a brand keep up with change without feeling like old news or become a company that isn’t trying too hard? We’ve got the answers for you.

This week we are analysing how one brand did growth and expansion the right way with the launch of their newest line.

4 Lessons We Can Learn From the Ketel One Botanical Launch! Continue Reading Here

eWomenNetwork

“Give first, share always!”

Lift as you climb.

Address: 14900 Landmark Blvd, Suite 540

Dallas, Texas, 75254

United States