From Vision to Velocity: Twin Cities Women Mean Business

From Vision to Velocity: Twin Cities Women Mean Business

Learn how clarity of purpose fuels both individual success and collective chapter growth—where collaboration turns ambition into lasting business momentum.

Together, we’ll dive into how defining your personal mission connects directly to your bottom line. When you know what you stand for, you attract the right clients, partnerships, and opportunities that accelerate growth.

Then we’ll shift from individual clarity to community strength—showing how collaboration inside our chapter expands your reach, sharpens your strategy, and builds a support network that keeps you accountable and inspired.

Key Takeaways

1. Defining your personal mission creates clarity and attracts the right opportunities for growth.

2. Aligning your vision with a supportive community multiplies your reach and momentum.

3. Collaboration within the chapter strengthens both your business and our collective impact.

Robin Edgar

Wealth Strategist/Financial Planner/Sales Trainer/Mentor/Coach

For over 30 years, Robin has been helping people gain the confidence they need to achieve their long-term and short-term business and personal financial goals.   Her approach is unique, straightforward and outside-the-box.  She focuses on helping her clients be prepared for the next big disruption and how to take advantage of those market shifts to propel their business.  She will share some ideas she is currently using to help people take the next right steps.  She believes you should be focused on the 2-3 things that you can do right now to set yourself apart, and to rethink, rebound and launch yourself into the rest of 2021 and beyond to take your business to the next level.  

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Stop Doing It All: Why Purpose-Driven CEOs Delegate (and Why You Should Too)

In today's demanding business landscape, purpose-driven CEOs understand that true leadership isn't about doing everything—it's about doing what only you can do. In this transformative session, CoWorq Founder Khryzza Kelley reveals how to strategically delegate using proven frameworks that align with your deepest mission. You'll discover MIT's trust-based delegation model, learn to identify your Zone of Genius using Gay Hendricks' four-zone framework, and master the art of purpose-driven hiring, training, and managing—whether you're working with employees, virtual assistants, or contractors. This isn't just about getting tasks off your plate; it's about creating a support ecosystem that amplifies your impact, protects your energy, and accelerates your business growth while staying true to your purpose.

Key Takeaways

Master MIT's delegation framework: Learn when and how to delegate based on trust in people and trust in process

Identify your Zone of Genius using Gay Hendricks' proven four-zone model and understand why operating outside it limits your impact

Discover the purpose-driven approach to building your support team—from hiring the right people to training them on your mission and values

Gain practical strategies for managing virtual assistants, employees, and contractors who become true partners in your vision

Leave with a clear action plan to delegate strategically, reclaim your time for high-impact work, and scale your purpose-driven business with confidence

Khryzza Kelley

Founder

Khryzza Kelley is a Global Outsourcing, Talent, & Leadership Development Expert and the Founder of CoWorq, an ethical, equitable, and multi-awarded virtual assistant company. Backed by Fortune 500 leadership experience, she helps small to medium businesses in the US, EU, and Australia build high-performing, ethical remote teams—leveraging CoWorq’s expertly matched, “plug-and-play” virtual assistants to streamline operations and drive sustainable growth.

As a Purpose-to-Profit Leader, Khryzza is committed to transforming the global outsourcing industry by championing fair pay and professional development, especially for Filipino virtual assistants who are often undervalued and underpaid. Her advocacy ensures that purpose-driven business practices are at the heart of leadership and growth.

A lifelong advocate for women and community development, Khryzza made history in the Philippines as the youngest female Parliamentarian and the first Mindanaoan National Chairperson of the Student Council Alliance, championing the Mental Health Bill. Now based in the U.S., she serves on the Filipino-American Chamber of Commerce of Orange County board and is an Emerging Leader Finalist with eWomenNetwork.

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Platinum Strategic Online Business Introductions

This is exclusively for you!

You’re invited to a private ONLINE networking experience reserved only for PLATINUM Members.

Do you ever feel like there is just one little adjustment you need to make and your business would soar? The only problem is you’re so close to it that you can’t see it. Honestly, most of us are too close to the forest to see the trees. Maybe what you need is some fresh new eyes and new creative thinking on your business. 

The very thing you are looking for—that magic solution, just may unpack itself at this intimate mastermind experience with up to 12, success minded PLATINUM attendees. Your PLATINUM tribe is here with creative ideas, perspectives and solutions.  

 Make outstanding new connections

 Share what your business offers 

 Test your ideas & get honest feedback

 Discover new alliance partners & resources

 Obtain transformative guidance & support for your business

During this ONLINE event you’ll be a part of our unique mastermind "Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group.  

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Top Networking Strategies for Women Entrepreneurs in 2025

For women entrepreneurs, networking is more than just making connections. It is about building a community that supports, uplifts, and opens doors to new opportunities. In 2025, the name of the game is building strong and lasting relationships.

Digital tools, strategic collaborations, and authentic relationship-building all help to build relationships. No matter if you connect online or face-to-face, these strategies will help you grow your network and your business.

Leverage Digital Networking to Expand Your Reach

A strong online presence is a must for effective networking. Social media platforms like LinkedIn, Instagram, and TikTok allow entrepreneurs to build relationships, share expertise, and engage with industry leaders worldwide.

LinkedIn remains one of the most powerful platforms for professional networking. Keeping your profile updated, engaging in meaningful discussions, and sharing industry insights helps establish credibility.

Try it out: Leverage LinkedIn by regularly interacting with others’ posts, offering thoughtful comments, and joining LinkedIn groups. These can all lead to valuable connections.

Beyond LinkedIn, platforms like Instagram and TikTok offer informal but impactful networking opportunities.

Try it out: Share behind-the-scenes moments, business lessons, and personal experiences to create a relatable brand that attracts the right people into your circle.

Advanced Tip: While social media is an effective starting point, deeper connections happen through direct conversations like DMs and virtual coffee chats.

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Quarter 2 Checklist for Women Business Owners

As the second quarter of the year begins, it is time to shift focus from the momentum of Q1 to refining strategies, strengthening operations, and preparing for the rest of the year. The second quarter is a critical time to assess progress, make adjustments, and make sure you are on track to meet your business goals for the year.

This checklist will help you stay focused, organized, and intentional throughout the next three months.

Review and Adjust Your Q1 Goals

Quarter 2 is the perfect time to reflect on your progress in the first quarter. Take an honest look at your goals and assess what worked, what did not, and where you need to make changes.

Start by reviewing your revenue, client growth, and key performance indicators. Identify patterns or trends that show what is driving success and what may be slowing you down. If you missed a goal, determine whether the timeline needs to be adjusted or if a different approach is needed.

If your business exceeded expectations, consider setting higher benchmarks to continue the momentum.

Try It Out: Schedule a strategy session to review your Q1 numbers. Write down three adjustments you will make in Q2 based on your discovery.

Spring Clean Your Business Operations

The second quarter is an ideal time to refresh and streamline your operations. Take a look at your daily processes and identify areas that need improvement.

Assess your systems and workflows to see if they are still effective. If certain tasks take too much time, consider automating them or outsourcing where possible. Clear out outdated documents, organize digital files, and review software subscriptions to ensure you only pay for tools that add value.

If you have a team, check in on productivity and communication. Make sure roles and responsibilities are clearly defined, and everyone has what they need to succeed.

Try It Out: Identify one inefficient business process and research a tool or strategy to improve it this quarter.

More Info : Women Business Owners Dallas

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How to Protect your Brand in the AI Era

Unpack and learn the secrets to protecting your brand in the digital landscape of AI and design platforms like Canva. You will walk away with a clear picture and steps you can take today so your brand remains cohesive, consistent and creates awareness.

Heather Schaefer

Founder, CEO

Heather serves multi-passionate, mission-minded women entrepreneurs and has that unique left brain-right brain combination. This gift allows her to think strategically and creatively to build a cohesive brand that stands out in the sea of sameness. Combining my over 28 years in graphic design and advertising, with my 11 years in leadership of direct sales and networking marketing companies, she brings the unique perspective of sales, strategy, and scroll-stopping designs to the brands she creates. Her purpose is her passion: to build big personal brands for women who are ready to uplevel their business with a brand that grows their referrals, relationships and revenue.

While Heather has brought new brands to life for over 100 small business owners and has earned awards in several direct sales companies leveraging her personal brand, she is the most proud of raising three adult daughters while running her businesses with a strong sense of integrity and mission.

She is a Premier Success coach with eWomenNetwork, an expert trainer for Small Business Owners Collective, a speaker and a published author. You can find her on all social channels as Heather Schaefer HQ, Branding You Big.

Event Ticket Booking Now : Women Entrepreneur Website in Dallas

Website : https://www.ewomennetwork.com/

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Trauma to Resilience

 Turning Pages: Trauma to Resilience

I would hear “you will never be anything” and that I would “just be another young mom that wouldn’t make it”. I thought all the trauma and violence would determine what I was going to be, “Nothing”. Instead it created a woman that never gave up and beat all the odds. I now want to Inspire & Empower other women. My book “I Did It for Her” is for the ones who thought they couldn’t.

Takeaways:

Self-Love and determination to want more.

To believe in yourself and your Purpose

Resilience in knowing that you are the Narrator of your own story.

Daisy Plaza

Author

Daisy Plaza is a strong woman, mother of four children, and author. In her writing, she shares her heartfelt stories of pain and healing to help others gain hope and strength. Although her past may be haunting, she doesn’t let that get in the way of building relationships with new people. She has had the pleasure to speak at a college, high school, prison, Hot 93.7 and at many other inspiring events. Daisy loves a nice place to sit and enjoy a chai latte, as she pursues her passion for writing.

Event Ticket Booking Now : https://www.ewomennetwork.com/event/turning-pages-trauma-to-resilience-01-15-2025-10861/register

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The Do's And Don'ts of Networking In 2025

Networking in 2025 is more than just exchanging business cards or LinkedIn requests, it’s about building genuine connections that bring mutual value, both online and offline. In an increasingly digital world, navigating networking with intention, authenticity, and a focus on relationships over transactions is crucial.

Whether you’re attending virtual events, engaging on social media, or meeting in person, here’s your guide to the do’s and don’ts of networking to help you stand out and build lasting connections.

DO: Focus on Building Relationships, Not Just Contacts

Networking is about the quality of your connections, not the quantity. Instead of aiming to collect as many contacts as possible, prioritize building meaningful relationships with people whose values and goals align with yours.

Take time to learn about the person you’re connecting with. Find out their interests, challenges, and aspirations.

Show genuine interest by asking thoughtful questions and actively listening.

Follow up after an event or interaction with a personal note that references your conversation.

Networking is about giving before receiving. Remember to give first and share always by connecting them with someone in their network, providing a helpful resource or shouting them out on your social media. 

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10 Powerful Reflection Questions to End the Year Strong and Set Your Vision for 2025

As the year ends, it’s the perfect time to pause, reflect, and reset. Reflection isn’t just about looking back on what’s happened; it’s about making sense of your journey, celebrating your progress, and gaining clarity for the path ahead. Journaling through intentional questions can help you close the year with gratitude so you can step into the new year with purpose and vision.

Set aside a quiet moment, grab your favorite journal, and explore these 10 powerful reflection questions to honor your growth and create a meaningful vision for the year. Can’t do it right now? That's no problem. Head to your calendar and set aside time to journal through these questions.

Reflect On The Past Year With These Questions

What were my most significant accomplishments this year, and why do they matter to me?  Look beyond the surface of your wins. Identify the deeper meaning behind these successes and how they align with who you are becoming.

What challenges stretched me, and how did I grow from them? Growth often hides in the struggle. Reflect on the lessons learned from obstacles and how they’ve strengthened you for the future.

What habits or choices had the most positive impact on my life this year? Celebrate the practices that supported your well-being, success, or relationships. Think about how you can carry these forward.

What moments brought me the most joy, and what do they reveal about my values? Consider the experiences that lit you up and what they say about what truly matters to you.

What am I most grateful for as I reflect on this year? Gratitude shifts your perspective. By focusing on what you’re thankful for, you open yourself up to even more abundance in the future.

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The CEO’s Guide To Saying “No” Without Guilt

Think about the most successful women you know. Chances are, they’ve mastered the art of saying “no” when it matters. They don’t waste time or energy on tasks that drain their focus or distract from their vision. Instead, they protect their time and energy for the priorities that truly move the needle.

The truth is, learning to say “no” isn’t about rejection or being mean-spirited—it’s about making space for what matters most in your business and life. 

Here’s how to embrace the power of “no” with confidence and grace.

Why Saying "No" Matters

The reality is, we can’t do it all—and we shouldn’t try. Every time you say “yes” to something that doesn’t align with your goals, you’re saying “no” to something that does. 

By saying “no,” you can:

1. Protect your time for high-impact priorities.

2. Show up fully for what truly matters.

3. Maintain your energy, creativity, and focus.

Of course, it can be challenging to know when it’s time to say “no

Here are three questions to ask yourself when you’re not sure: 

Does this align with my values and vision?

Will this help me achieve my top priorities right now?

Am I saying “yes” out of obligation or fear of disappointing someone?

If the answer to #3 is “yes,” it’s time to practice the power of “no.” Saying “no” doesn’t make you unkind—it makes you focused. 

Remember your big goals and dreams for the year ahead? Every time we say yes to the wrong thing, we say no to the things that will help us move the needle forward. 

Here are a few scripts to help you give you the confidence to say no. We've found that deciding what you'll say ahead of time helps increase your confidence and reduce the guilt. 

For opportunities that don’t align: “Thank you so much for thinking of me, but this isn’t a fit for me right now.”

For requests that drain your time: “I appreciate you reaching out, but I’m focused on other priorities at the moment.”

For ideas that don’t serve your goals: “This sounds interesting, but I need to say pass so that I can stay on track with my current goals.”

“No” is a complete sentence. You don’t owe anyone a detailed explanation, but it is important to be gracious, grateful, and kind in your responses. Saying “no” isn’t about shutting doors—it’s about making room for what truly matters. 

Every time you say “no” to what doesn’t serve you, you create:

More time for what truly lights you up.

A greater sense of control over your business and life.

Opportunities that align with your purpose and goals.

Practice saying “No Thank You” this week. This week, challenge yourself to say “no” to one request or opportunity that doesn’t align with your goals. Use one of the scripts above, and notice how it feels to protect your time and energy.

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Designing a Life of Intentional Growth: Vision Board Workshop

In this engaging and creative workshop, we’ll explore how setting intentions can transform every aspect of your life. By living with purpose in how we spend our time, money, and mental energy, we open doors to new experiences and personal growth. You’ll walk away empowered to intentionally craft your future—one goal, one habit, one choice at a time. Together, we’ll use vision boards to map out your unique path to success!

Expand Your Horizons: Set quarterly goals that bring new experiences, push your boundaries, and ignite creativity.

Build Lasting Habits: Learn how small, consistent habits can transform your mental and physical well-being.

Live with Purpose: Focus your time, money, and energy on what matters most, aligning every area of your life with your values.

Crystal Reilley

Unleash Your Sparkle Within Coach

Crystal Reilley is a luxury real estate expert, business coach, and speaker with over a decade of experience helping women unlock their potential. She specializes in guiding ambitious women to break through limiting beliefs, set intentional goals, and live a life of abundance. As the host of the "Growing Into Grace" podcast, she shares powerful stories of resilience and overcoming challenges. With a passion for personal growth and intentional living, Crystal inspires audiences to take action and create the future they desire. Whether coaching or speaking, she’s dedicated to empowering women to shine from the inside out.

Date & Time

Wednesday

December 4, 2024

5:00 PM  8:00 PM

Informal Networking Time: 4:30pm

US/Pacific

Location

Aloft Reno

2015 Terminal Wy

Reno, 89502

Event Ticket Booking Now : https://www.ewomennetwork.com/event/designing-a-life-of-intentional-growth-vision-board-workshop-12-04-2024-10615/register

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Tips For Branding Across Multiple Platforms

In today’s world, building a recognizable and trustworthy brand goes beyond having a single polished website. With multiple platforms to use to convey your brand message to your customers (and potential customers), it is important for businesses to make sure their branding is consistent everywhere - including social media, websites, blogs, e-commerce platforms and sales funnels

Here are 5 ways to make sure your branding is consistent online.  

Craft Establish Clear Brand Guidelines

A well defined set of guidelines that covers everything from your logo usage, color palette, and fonts plus your tone of voice and messaging can act as a blueprint for anyone creating content for your business. This well defined set of guidelines for everyone ensures that your brand identity doesn’t live in someone else’s head and makes it easier for everyone to create content for your company.

Try It Out: Create a brand style guide. Share it with your team, contractors and collaborators to ensure consistency across all platforms. Many companies choose to have two brand guides: a visual identity guide and a separate copy style guide.

Keep Your Visual Identity Consistent 

Whether a user finds you on Instagram, LinkedIn, Facebook or your website, they should immediately be able to recognize your brand through its visual identity. Take care to make sure that you create a uniform experience by being consistent with your color scheme, logo and fonts. A mismatch in visuals can confuse your audience and Waterdown your brand's impact.

Try It Out: Use the same high quality images, logos, and color schemes across your social media profiles, website, email newsletters, and any other platforms where your brand appears. 

If your company has a personal brand component, make sure to use the same headshot across your social media platforms for better brand recognition. 

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Decoding Venture Capitalist Perspectives on Female Entrepreneurs

In the ever-evolving business world, the dynamics between venture capitalists (VCs) and entrepreneurs are constantly changing. One of the most intriguing aspects of this evolution is how VCs perceive and interact with female entrepreneurs. As we delve deeper into this topic, it’s essential to understand the nuances of these relationships and what they mean for the future of entrepreneurship and funding.

The Current Landscape: Female Entrepreneurs and Venture Capital

In recent years, there has been a growing focus on diversity and inclusion in the venture capital sector. Despite this, female entrepreneurs still face significant challenges when raising capital. According to a report by Crunchbase, in 2021, only 2.3% of venture capital funding went to women-led startups. This statistic is not just a reflection of gender bias but also highlights the need for a deeper understanding of how VCs view female entrepreneurs.

Gender Bias in Funding

Historically, the venture capital industry has been male-dominated, both in terms of the VCs and the entrepreneurs they choose to fund. This imbalance has led to implicit biases that often work against women entrepreneurs. Women are frequently questioned more critically about their expertise, business acumen, and the profitability of their ventures compared to their male counterparts.

The Rising Awareness

The good news is there's an increasing awareness among VCs about the need to support and invest in female-led startups. Many are recognizing that diverse teams and leadership bring different perspectives, problem-solving skills, and innovations to the table, which are crucial for the success and sustainability of businesses in today's diverse market. 

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Trendspotting: How Women Entrepreneurs are Shaping the Future of Fashion

The fashion industry is perpetually in motion, continuously evolving to reflect cultural shifts, technological advancements, and individual tastes. The real magic, however, lies not in merely predicting the trends but in shaping them. Today, we spotlight the women entrepreneurs who are transforming the fashion industry, creating waves with their innovative designs, sustainable practices, and inclusive values.

The Evolution of Fashion and The Role of Women Entrepreneurs

Fashion, like any art form, is a reflection of society. Today, that society is more diverse, environmentally conscious, and technologically advanced than ever before. As a result, the fashion industry is experiencing a seismic shift towards sustainable materials, inclusive sizing, and digital experiences. Women entrepreneurs are playing a significant role in this shift, bringing fresh perspectives and challenging traditional norms. 

Women Entrepreneurs Shaping Fashion Trends

Several women entrepreneurs are at the forefront of these transformative trends, shaping the future of fashion.

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