In today’s world, building a recognizable and trustworthy brand goes beyond having a single polished website. With multiple platforms to use to convey your brand message to your customers (and potential customers), it is important for businesses to make sure their branding is consistent everywhere - including social media, websites, blogs, e-commerce platforms and sales funnels
Here are 5 ways to make sure your branding is consistent online.
Craft Establish Clear Brand Guidelines
A well defined set of guidelines that covers everything from your logo usage, color palette, and fonts plus your tone of voice and messaging can act as a blueprint for anyone creating content for your business. This well defined set of guidelines for everyone ensures that your brand identity doesn’t live in someone else’s head and makes it easier for everyone to create content for your company.
Try It Out: Create a brand style guide. Share it with your team, contractors and collaborators to ensure consistency across all platforms. Many companies choose to have two brand guides: a visual identity guide and a separate copy style guide.
Keep Your Visual Identity Consistent
Whether a user finds you on Instagram, LinkedIn, Facebook or your website, they should immediately be able to recognize your brand through its visual identity. Take care to make sure that you create a uniform experience by being consistent with your color scheme, logo and fonts. A mismatch in visuals can confuse your audience and Waterdown your brand's impact.
Try It Out: Use the same high quality images, logos, and color schemes across your social media profiles, website, email newsletters, and any other platforms where your brand appears.
If your company has a personal brand component, make sure to use the same headshot across your social media platforms for better brand recognition.
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