5 Business-Building Fall Marketing Tips for Entrepreneurs

As the summer draws to a close, vacations wrap up, and kids prepare to return to school, we entrepreneurs have a unique opportunity to refresh our marketing tactics. Leveraging the changing seasons not only keeps a company’s offerings relevant, but also taps into seasonal elements that can connect with customers in new – and stickier – ways. Read on for a few tips from eWomenNetwork to help you make the most of the fall season to engage your audience and drive business growth.

Fall Marketing Ideas for Entrepreneurs

Embrace Seasonal Themes & Aesthetics

Incorporate the rich colors and imagery of crisp leaves and cozy weather into your website, email design, and social media visuals, as well as printed collateral such as flyers and mailers. Ensure uniformity across your new seasonal elements to create a cohesive, autumn-inspired look across-the-board.

Launch Fall Promotion

Capitalize on events, activities, and holidays like back-to-school, apple picking, and Halloween, by offering seasonal promotions and discounts. Consider bundling synergistic products and services, or offering limited-time offers themed around these occasions, in order to attract attention, create a sense of urgency, and drive sales.

Create Engaging Seasonal Content

Develop blog posts, videos, social copy, email newsletters, and more, that tap into the fall experience. This could include fall recipes, home decorating tips, or weather-ready travel advice. By providing value and aligning with seasonal interests, you can build a stronger connection between your audience and your brand.

Host Seasonal Events or Workshops

Expand on this fall content by hosting virtual or in-person events, such as a webinar on fall fashion trends, a cooking class showcasing local produce, or a workshop on preparing homes and vehicles for colder weather. These events not only attract attention but also position your brand as an authority in your niche.

Get More Info : How to increase your income

Website : https://www.ewomennetwork.com/

Contact Us : Female Entrepreneur Podcast

How to get speaking opportunities | success institute

 

Atlanta PSC Panel

What is Coaching? Coaching is a jointly designed partnership that supports you and forwards your actions toward the achievement of your goals and visions in your business, career, or personal life.

We are proud to present Atlanta's Premier Success Coach Panel.

Join 3 of our local eWomenNetwork Premier Success Coaches and learn about their area of expertise in this dynamic interactive question and answerer session.

Susan Honea - Leadership Development and Mental Fitness Coaching

Connie Jones - Business Freedom Coach
Amy Matthews - Marketing Stratigest

Visit Us : http://www.ewomennetwork.com/

Register : http://www.ewomennetwork.com/event/atlanta-psc-panel-08-01-2024-9793/register

Building Networks that Empower: How Women Can Create Effective Business Networks

In the realm of business, networking is not just about building a list of contacts—it's about cultivating meaningful relationships that can provide mutual support and opportunities for growth. For women in business, these connections can serve as a springboard to overcome hurdles, achieve professional goals, and pave the way for future generations of women leaders. Today, we'll dive deep into how women can create effective business networks and how such networks can empower them to reach new heights in their careers.

Understanding the Importance of Networking for Women in Business

Research has repeatedly shown that robust business networks play a crucial role in the success of entrepreneurs and professionals alike. It's through these networks that we gain access to essential resources—knowledge, opportunities, mentorship, and support. However, the gender disparity within business networks is not insignificant. Women in business often find themselves contending with male-dominated networks, where access to resources may be limited. As a result, it's vital for women to build their networks proactively, focusing not just on quantity but also on the quality of connections.

Navigating the Networking Landscape

The world of networking can feel overwhelming. It's teeming with networking events, online platforms, and various groups that can sometimes feel more daunting than helpful. For women looking to build their business networks, it's crucial to navigate this landscape strategically. Consider your professional goals and target industries, and identify networking opportunities that align with these parameters. Seek out events and platforms where you're likely to meet peers, mentors, and potential business partners who share your interests and aspirations. The more relevant your network, the more empowering it will be.

Building Meaningful Connections

Once you've identified the right networking opportunities, the next step is to build meaningful connections. Networking isn't just about exchanging business cards—it's about engaging in authentic, mutually beneficial relationships. This means asking insightful questions, offering your knowledge and expertise where appropriate, and maintaining regular contact. Networking for women in business isn't about conforming to an "old boys' club" model; instead, it's about fostering relationships based on respect, empathy, and mutual

More info : Women's Entrepreneur Conference 2024

8 Skills Every CEO Must Have

Being a CEO is a challenging and complex job that requires a broad range of skills to be successful. A CEO must be able to manage the day-to-day operations of a company while also making strategic decisions that shape the future of the organization. Just because you’re an expert in your field, doesn’t necessarily mean you’ve cultivated all of your CEO skills just yet. So, let’s see what it takes:

Strategic thinking. One of the most important skills that a CEO needs is strategic thinking. A CEO must be able to see the big picture and make decisions that will guide the company's long-term growth and success.

Leadership. CEOs must be strong leaders who can inspire and motivate their teams to achieve their goals. They must be able to communicate a clear vision for the company and provide direction and support to their employees. Remember, a true leader goes beyond telling other people what to do. A true leader also inspires others to rise to the occasion.

Financial acumen. CEOs must have a deep understanding of the financial aspects of their business. They must be able to read financial statements, analyze data, and make informed decisions that will ensure the financial stability and growth of the company.

Adaptability. In today's fast-paced business world, CEOs must be adaptable and able to respond quickly to changing market conditions. They must be able to pivot their strategies when necessary and embrace new technologies and trends.

Communication skills. CEOs must be excellent communicators who can convey their vision and ideas to employees, investors, customers, and other stakeholders. They must be able to listen actively and respond thoughtfully to feedback and questions. CEOs also handle communication with all kinds of people and must learn to pivot their style accordingly.

Get More Info : 8 Skills Every CEO Must Have

More Blog : entrepreneur blogs

The 20th Annual Entrepreneur Conference Expo Recap

Last week we celebrated our 20th Annual Entrepreneur Conference + Expo and it was ICONIC. We chose the name ICON because the Conference is awe-inspiring every year and our 20th anniversary was better than ever. The International Conference brings together such a diverse group of women entrepreneurs, who can inspire one another and help each other succeed. If you couldn’t make this year’s event, we’re here to fill you in on all the greatest moments.  

What is ICON?

ICON is the #1 women’s entrepreneur conference, of its kind, that is hosted annually in August. This networking event brings together some of the brightest and most accomplished achievers in a beautifully diverse, inspiring, and supportive environment. Our members that attend ICON are inspired, motivated, positive business owners and entrepreneurs who are here to help each other succeed. Here at eWomenNetwork, our mission is to help one million women entrepreneurs achieve one million dollars in annual revenue. Our International Conference is focused all on helping women launch, grow and scale their businesses with the exchange of ideas, best practices, tips, and strategies. 

Pre-Con Bonus Day Highlights

Wednesday, August 25, 2021

eWomenNetwork’s Creative Director, Briana Dai hosted the pre-con bonus day bringing great energy to our kickoff. In conversation with Briana, she talked about what we learned from the pandemic financially and how we can prepare for the next world event that changes our economy.

Michael & Jill Leonard, Founders of the Market Vibe, hosted a REEL Them In workshop on the ins and outs of creating and leveraging Instagram Reels. Getting anyone who attended eager to put themselves out in the digital world.

Kate Paine, CEO of Standing Out Online, gave a workshop on How to Leverage LinkedIn for the best success, complete with before and after shots of Kym and Sandra’s LinkedIn Pages.

Sam Horn, CEO of the Intrigue Agency and a bestselling author, hosted the “Claim It. Name It. Fame It.” workshop. Sam shared the do's and don'ts from bestselling authors she's worked with, along with insights from her own 9 books. As well as the hundreds of clients she's helped get published and turn their books into TEDx talks, paid speaking careers, virtual coaching, and lucrative online programs.

If you want to thrive in today's rapidly changing world, you can't just be an entrepreneur, you have to be a thought leader. Now is the time to invest in a more rewarding future by writing a quality book you'll always be proud of that scales your business success, keeps you relevant, and generates revenue for years to come.

eWN members Deborah Daniel and Robin Edgar hosted The Smart Money Talk where they discussed the oh-so dreaded topic of conversation, money.

And to end the night we had our Platinum Member Reception in the evening with our amazing sponsor, Maker’s Mark. Our members had a chance to drink, eat, and mingle!

Get More Info : Best women's networking organization

Related More Blog : Women Entrepreneur Podcasts

Mastering First Impressions

First impressions are important. People make judgements about you in as little as 20 seconds. Studies have shown that first impressions, particularly in person are dominated by gut feelings. Some traits we can control (handshake, smile, eye contact, etc.) and others we cannot. But what about after those 20 seconds are up? After all, networking events are longer than 20 seconds and there are lots of opportunities to meet new people. What happens when you need to cement your good impression and build on the simple things? Here are some tips to make an A+ first impression. 

Put down your phone.  We get it. You’re at an event, you meet new people, you want to check in, tag, take selfies, and show the world you’re a boss lady! But be strategic when capturing that content! Living in the moment is important, and when making connections for real and not just for show, you want to be authentic. If you're all about your phone, it may look like you're all about you and the people you meet may get the impression you're not interested in a meaningful connection.  Capture the social content you need and save to your phone to be posted later.  That way you can be present for the people you are meeting AND be thoughtful in what you're posting after the event to give the event organizers well-deserved public kudos! 

Listen more than you talk.  When diving into networking it can be easy to think “what’s in it for me?” Try to shake off that mentality and reframe your thinking to be “what’s in it for us?” People can tell when you’re waiting for your turn to speak and not truly listening. A good listener is a good contact to have, be that person for the people you meet, and they’ll be more likely to be that person for you. 

Get More Info :  Mastering First Impressions

Adding Revenue Streams

 

As an entrepreneur, you have many things to consider- chief among them cash flow. Obviously, you must ensure your profit margins are in place, you have enough to cover the cost of doing business, and bring in enough to assure growth and pay yourself the salary you desire, but what happens when times are lean? How do you supplement that income and add additional revenue streams? We have some ideas…

Speaking

If you’re an entrepreneur, you clearly have a zone of genius. Speaking to that zone of genius onstage is a fantastic way to supplement income with paid speaking gigs and draw attention to your business in front of your potential customer base. For more information on speaking opportunities, click here. 

Podcasts

Comparable to speaking, podcasts give you a great platform to show your zone of genius and engage with your audience. Not only does it show you as an expert in your field, you’re given the opportunity to connect with peers through interviews and eventually monetize through sponsorships, ads, paid membership tiers, and more. 

Social Media

It may be easier said than done as it does take hard work but depending on the size of your network and social media audience, with some strategic content planning, and add revenue with brand partnerships and paid.

Get More info : Adding Revenue Streams  

How Our CEO Does Self-Care Pre-Conference

 

ICON 2022 is a magical time. But it’s also one heck of an undertaking here at eWomenNetwork. In the time leading up to conference the days are long and brains are bursting at the seams with all of the overflowing to do lists. The eWN community is filled with entrepreneurs who know that feeling well. For you, that time could be tax season, right before an important retreat, the holiday season, etc. It’s different for everyone! With such a busy community of successful entrepreneurs, we figured it’s the perfect time to share with you some of our CEO’s favorite self-care treatments to prep for ICON 2022.

Sandra Yancey recently spent the day at Beauti Science, a Dallas area Med Spa who will be part of our first ever Beauty Lounge at ICON 2022. They’ll be offering services at ICON and we are THRILLED to have them as a partner.

Here are some of Sandra’s favorites:

Botox. This magical little needle does more than just reduce signs of aging. Did you know it also has been proven to stop migraines, reduce excessive sweating, and reduce joint pain? And that’s just the beginning. But perhaps the most immediate benefit of botox is the years it takes off your face with no surgery needed. Everyone has different feelings about the aging process, the most important thing is that you feel good about yourself. 

PRP Facial. Otherwise known as the “vampire facial”, the PRP Facial utilizes microneedling. Microneedling is a pain-free, non-invasive way to stimulate collagen production. In addition to reducing the appearance of fine lines and wrinkles, this treatment also helps with sun damage, rosacea, and has been known to shrink pores. A great service for people of all ages, this facial is a great way to give you a CEO glow. 

Get More Info :  How Our CEO Does Self-Care Pre-Conference

How to Make Your Website Stand Out From the Competition

 

When you’re an entrepreneur, you know you need a website. It’s been a long time since websites were optional for businesses, but there are a lot of websites out there. So, how do you make sure that you have a quality website that stands out from the crowd?

CLARITY

People need to know who you are and what you do in as few words as possible. When you’re an entrepreneur, it’s easy to go on and on about what you do, because you’re passionate! But potential clients want copy short, sweet, and CLEAR. Obviously, there are exceptions to this depending on the industry you’re in, but for the most part, your website should limit lengthy paragraphs. Say it with me friends: short, sweet, and CLEAR.

NAVIGATION

There are two kinds of people in the world, scrollers (those who just keep scrolling till they find something they want) and tabbers (those who skip ahead and search for what they need using the tabs and links you provide). You must keep both in mind when writing and designing your website to be sure you’re reaching as many potential clients as possible. You don’t want to lose them just because your site was designed for a different kind of “Googler”. Setting yourself apart can be as easy as providing a great (and simple) user experience.

VIDEO

The rise of video isn’t limited to social media these days. People expect quality video content pretty much everywhere they go. Short form video content is the new king, so budget for quality production and be strategic on where to use video on your site to best get across your message. Studies show that video keeps people on websites 50% longer, so use this to your advantage!

Read more...

Contact us for more Information!

The Foundations of Social Media for Business Owners

 Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory.  Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as (at best) behind the times, or (at worst) illegitimate.  The good news is that there are tons of social media courses and seminars to familiarize you with how to leverage your social media presence.  But depending on when you hopped on the social media train (or how long you’ve avoided it), even the learning tools can be intimidating if you don’t know the basics.  You can’t learn to read without learning your ABCs, so if you’re someone who has previously listened to experts on social media strategy, but found yourself saying “Wait, what is a reel? What is a hashtag? Why are their different kinds of pages?”  We’re hear to help.  Here are the ABCs of social media:

Let's take a look at the most common platforms: 

• Facebook
• Instagram
• Pinterest
• Twitter
• LinkedIn

Best advice for someone who is a social media novice?

Don’t jump in all at once. If you’re managing and building your social media on your own, pick ONE platform (probably best to start with Facebook or Instagram). Learn that platform, give yourself time to get comfortable, learn, engage, and when you feel good about it and it’s a part of your regular workflow with ease, add another. At the start, it’s better to have one STRONG, well thought out presence than four flimsy and disjointed accounts.

BONUS! Your Social Media Glossary:

Personal Profile: A personal profile is about YOU. While many people use their personal pages to promote their businesses as well, personal profiles are where people post about their lives, families, pets, etc.

Business Page: A designated business page is about your business, not (necessarily) you as a person. This is where you promote your business hours, contact info, calls to action, services, new promotions, etc. Facebook and LinkedIn have completely separate templates for Personal vs. Business pages. With other platforms, it’s the name and content that shows the differentiation.

Post: This is most-commonly used for Facebook and Instagram posts that are not stories or reels.

Stories: Are usually in the moment posts that shares your day with users. They last for 24 hours and disappear afterward. Stories are used on Instagram and Facebook.

Reels: Short-form video content used on Instagram and Facebook. Facebook reels are 30 seconds or less. Instagram reels are 60 seconds or less.

Pins: Are essentially bookmarks that people use to save the content they’re curating on Pinterest.

Tweet: A post on Twitter. Also used as a verb when interacting with other Twitter users.

Facebook Group: A feature on Facebook that allows you to have a private community focused on any subject.

Get detail info: The Foundations of Social Media for Business Owners

Also Visit: 

Orlando women entrepreneurs network

Women Entrepreneurs Network Miami

Women entrepreneur network ottawa

Diary of My First eWN ICON

When I started with eWomenNetwork a mere six weeks before conference, I was told that ICON 2021 would be our Super Bowl.  Now I don’t know much about sports, but I do know that breaking in a new player weeks before the big game, is a move most coaches wouldn’t be thrilled about, but the whole team was nothing but supportive, patient, and encouraging. 

I knew the days would be long (but rewarding), and I’d finally get a chance to see many of the lovely faces I’d met over zoom in person.  And so I packed up my dog and sent him to stay with my Mother for the week, while I checked into the Embassy Suites, in a room bigger than my apartment. 

In a way it was peculiar to be at a live event again.  All the jobs I‘ve had before this one have been rooted heavily in large-scale events, and for a while, as we all navigated the solitary, screen driven, hug-free isolation of 2020, it seemed like we’d never be able to attend one again. And yet, over 300 of us made it. 

WEDNESDAY STATS:

Steps: 12,087

Speakers Seen: 9

Hugs: 3

WEDNESDAY TAKEAWAYS:

• I may be a millennial, but I am not Instagram savvy. I’m glad I wasn’t alone in being behind the times in my knowledge of Instagram Reels. 

• Before Kate Paine gave us a look at the before and afters of Sandra and Kym’s LinkedIn pages, I had no idea there were so many features I wasn’t utilizing. I thought my LinkedIn was pretty good, but it just goes to show that sometimes you just need an expert. Also, that blue dress was sensational.

• Can we just talk about Sam Horn for a second? What a speaker.  Her voice is so soothing and yet her content is so electric! Her Pre-Con talk was so good, I took pictures of the slides.  I didn’t have the pleasure of seeing her talk on Friday night, but I’m told she shut the place down!

• The Smart Money Talk was a delight.  I had it in my head that men and women who specialize in finance are boring, simply because I myself am not a finance person and the subject tends to go over my head.  I was so WRONG! In addition to being experts in their field, Deborah Daniel and Robin Edgar were engaging and hilarious! 

THURSDAY STATS:

Steps: 19,815

Number of Blisters: 1

Hugs: 4

THURSDAY TAKEAWAYS:

• I’ve had the pleasure of working with Sandra for six weeks, and while I’ve seen her speak on camera as I sat in on some of the video editing process, no camera can do her stage presence justice. 

•  I finally got to poke my head into the Platinum Lounge and OMG.  How gorgeous.  The conference team did an extraordinary job.  I like to think Margie Samuels would have totally dug the Maker’s Mark presence in such a glam room. 

•  The Femtor Awards are one heck of a production! The lights, the music the videos- WOW! I was not expecting the scale of the Femtor Awards to be so epic. Congratulations to the incredible women who were recognized from all over the country.

FRIDAY STATS:

Steps: 14,848

Number of Drum Café Videos I sent to my Mom: 5

Hugs: I lost count

FRIDAY TAKEAWAYS:

• While I didn’t get to fully participate because I was working backstage, the Drum Café experience was LIT!

•  The giveaways at ICON are impressive!  I was jealous of all the attendees who got to enter and SO excited every time I heard a name I recognized win!

•  Mainstage Showcase was equally awesome.  Aside from the interesting, diversified content, I can’t wait to see those Vogue shots come through!  I wore all black to conference which is a little boring, but the Mainstage ladies brought their A-game. Cathy Reilly in the blue dress with the cape and Natalie Clayton in the pink jumpsuit really popped with the Tiffany blue background onstage!

Read more

Women Business Meeting

Women's Business Association

Women Entrepreneur Blog

Women Entrepreneur Books

6 Ways to Kickstart Your Week Right

 Mondayitis is the feeling of weariness and general distress that individuals feel when starting Monday morning work week. It’s typically expected to follow the excitement of the weekend as the ‘non-workdays’ seem to come slow and leave fast. Before you know it, you’re waking up to the sound of your alarm before the sun rises to a new week. You suddenly stop and realize you haven’t completed the tasks you had on your to-do list and now it’s growing even longer. 

For many of us, this can be overwhelming and difficult to conquer at the beginning of the week. We have great news - it doesn’t have to be. We’re back with our Digital Advantage team to give you six simple and effective ways to kickstart your week off right. No more manic Monday’s...who’s with us?

1. Set Your Weekly Goals

These can be related to your work- and day-to-day life. Whether it’s following a bedtime, prepping your meals or enforcing deadlines on specific projects, setting realistic goals for yourself is a great way to get out of your comfort zone and practice self-control. These skills will also help you become a more productive and well-rounded individual as you learn to master them. 

It’s just as important to keep a list of your completed goals, as well. Reward yourself no matter how small the accomplishment is - progress is progress. Plus, this will help give you something to look forward to and that’s motivation in itself. Make a candlelit bath, a new book, or a Netflix binge night an incentive. These simple, yet impactful moments of self-love will not only give you a confidence boost, but will help rejuvenate and prevent negative thoughts like self-doubt. 

2. Find Inspiration Around Every Corner

You come across a lot of stimulants throughout your day whether you realize it or not. The key is to take advantage of these things and transmute them into motivation. This will result in the right mindset of focusing on the positive influences around you. 

It’s as easy as turning on your favorite podcast, watching YouTube videos of relatable people offering daily affirmations or listening to your favorite Spotify playlist that gets you going. Another great way to get inspired, if you have more time on your hands, are Ted Talks. These influential videos not only motivate through storytelling, but offer advice on various issues like business, health and lifestyle, finances, and relationships.

3. Maintain a Positive and Optimistic Mindset

This may be one of the most important factors to start your week off on the right foot. Going into the new week with a positive and optimistic mindset can affect your productivity and efficiency. What you think, you become. We’re human, so it’s completely normal to experience dark clouds, but keep in mind they will pass. Focus on the good things surrounding you and watch how that energy radiates.

Practice this every morning by creating a mantra you can recite. Remember, while you’re reciting this put all your intentions into it. If you don’t have the capacity to do so yet, try waking up to meditation music, stretching and avoid touching your phone at all costs.

Read more 

Enterprising Womens Conference

Women Entrepreneur Website

Women Entrepreneur Blog

Female Entrepreneur Podcast

The Power of Podcasting: Boost Your Reputation and SEO Rank

 As business owners, we’re always looking for fresh new ways to promote our business. We have this great product/service so it’s reasonable to want to share that with as many people as possible! However, especially in a saturated industry, how do we ensure that we are reaching a new audience? 

Technology is always changing so keeping up with the latest trends in technology is a great way to start! Podcasting, for example, has been a force that has taken over the internet. This SEO tactic is a convenient, intimate and engaging format so it’s no wonder 58% of listeners spend one to 5 hours listening to podcasts per week! 

You might be wondering if a podcast is right for your business. After all, if you’re going to invest valuable resources and time into making one, you want to make sure that you truly reach a new audience! So what’s the big deal with podcasting? And how can it help elevate your brand?

Convenience

One of the most appealing parts of podcasts is their convenience. According to a report, more than 60% of people listen to podcasts at home or while in the car. People are busy and podcasts can be easily intertwined into their lives without disrupting them. The pure audio component makes it possible for people to consume your content even while they drive, workout, cook, etc. After all, reading an article or watching a video isn’t necessarily the best idea while driving. Another appealing aspect of podcasts? They come in a variety of lengths. You only have 5 minutes during lunch or maybe it’s Sunday and you have an hour? There’s a podcast for that! 

Intimate

Podcasts are more intimate than other modes of communication and give people another way to engage with you. Ideally, listeners will connect with the podcast host and will continue to come back regularly to listen to your podcast. Through the stories you tell and the conversations you have, your audience is more likely to relate to your brand. You are able to build stronger relationships with your audience because you’ve introduced a human element to your brand. In addition, the presence of audio allows you to have more control over the interpretation of the subjects and stories you dive into. With text, a reader can interpret the tone of a sentence differently than you intended. Podcasts are great because the audio component allows people to clearly hear the emotion behind your words. 

Read more

Women's Business Association

Women Entrepreneur Blog

Life Coach For Female Entrepreneurs

Women Entrepreneur Groups

How to De-stress During an Overwhelming Week

Maintaining what feels like a hundred tasks over the span of seven days can become overwhelming. This causes stress and ultimately creates a worn-out version of yourself. Over time stress can lead to anxiety, depression, a low immune system, and other harmful effects.

At eWomenNetwork, we’re all about taking time to self-care. It’s true that your business can only function as well as you are functioning - and you can’t be at your full potential when you’re stressed out. Next time you’re feeling overwhelmed, consider these destressers that can take you from stress to success.

Spend time in nature. Take a break from your day to go for a walk or step outside and take three deep breaths then go back to your task. According to one study, spending time outdoors can lower levels of cortisol - a hormone used as a marker for stress. Consider working remotely from a garden or outdoor cafe. Even opening a window can change the mood in a workspace in an instant. Mother nature has many healing properties that are right outside your door.

Meditate. Put on meditation music, pace your breathing, and control your thoughts. There are easy-to-follow videos you can find if you’re a beginner. It’s proven that the benefits of mediation can last up to six days - that’s almost an entire week! Imagine what taking 10 minutes out of your day to meditate could do for your mental health. Try adding elements of aromas and hot tea to enrich the experience.

Take deep breaths. You’ve probably heard this saying before, but it can help lower stress levels in just minutes. Focus on your breaths being slow and steady. This can lower your heart rate and boost oxygen levels. Close your eyes and picture white light representing positivity as you’re breathing in, hold it, and picture black smoke representing negative energy releasing from the body. Practice this in moments when you become aware that you are starting to feel overwhelmed.

Set a time limit for social media. It has become so integrated into the fabric of everyday life. You may not even notice the effects of checking Instagram multiple times a day has until it’s too late. This can cause comparison stress, FOMO (fear of missing out), mood influence, and other negative underlying effects. Get an app that allows you to put a timer on social media apps if your phone settings don’t already have one.

Get detail info: How to De-stress During an Overwhelming Week

Important Link: women business network

What to Wear to the Annual eWN ICON

We are less than a week away from eWomenNetwork’s 2021 ICON, so it’s crunch time to find yourself some iconic outfits. Our conference will have you moving around quite a bit, engaging and interacting with others, so dress for comfort. However, keep in mind there will be several photo opps and when networking, you always want to dress to impress! If you don’t know what you’re wearing to ICON yet, don’t worry, our digital advantage team has curated fashion tips specifically for our event.

• Lean Towards More Modest Choices - Short dresses or skirts and deep-cut tops can be challenging for females to wear to conferences depending on the viewing angle of the audience. Many women’s outfits are made of delicate material that is often see-through, keep that in mind when putting on your conference outfits - you definitely don’t want your bra strap showing through your shirt.
• Extra Clothes For Your Personal Goals - The social media frontier is changing, and they are more opportunities for you to get in on. Our creative director Briana Dai will be teaching our members all about creating Instagram Reels for your business and why they are so important. If you bring extra clothes, you can utilize any free time at the conference to just go for it to start creating your videos. Also, if you are from out of town and you want to explore the area you’ll want to bring extra clothes as it will be quite hot here in the DFW metroplex.
• Be Aware of Accessories - Stay conscious of any accessories you are wearing or thinking of including in your conference outfits. For example, you don’t want to wear big, shiny jewelry that will reflect light or squeaky shoes that will create a distraction for your audience’s attention. Of course, stay true to your style but also be aware of wearing patterns that could potentially be distracting. Before you go on stage, empty your pockets of keys, wallet, or anything else that may be distracting to the eye. When you do a soundcheck, wear the outfit you are planning to wear so you can test any physical activity you may do while giving your speech and to make sure your audience is listening to you and not your noisy shoes. When picking accessories to wear, focus on subtle additions that can add to your outfit and are still in line with being professional, such as simple earrings that add a pop of color.
  

Hopefully, these fashion tips have helped you in preparation for our upcoming conference or at least helped you re-think some of your choices. We can’t wait to see all of you at our 2021 conference in just a few, short days. Don’t forget to tag us on Instagram wearing your ICONIC conference outfits!

Get detail info: What to Wear to the Annual eWN ICON

Important Link: women business network

Creating a Marketing Plan For Your Business

In this hands on talk we will create a weekly, monthly and yearly marketing calendar that highlights special marketing days, seasonal promos, holidays and special events pertaining to your business. We will explore different marketing techniques and strategies as not all marketing works the same for every business. Learn the best marketing practices for what is trending now. A workbook is included.Naming Your Business : Naming your business is one of the most important aspects when starting your business – and it can also be the most challenging. I will guide you through a proven strategy for creating the perfect name for your business, including securing a domain name and email address for your website. A workbook is included.

1) Learn how to breakdown your messaging so your customers are not overwhelmed. 

2) Identify marketing techniques and strategies that will be effective for your business, as not all marketing works the same for every business.

3) Learn the best marketing practices for what is trending now. 

4) A workbook is included

Event Information

Start Date		10/14/2021 11:30 AM
End Date		10/14/2021 01:30 PM
Timezone		US/Eastern
Informal Networking		11:00 am
Location		Online Event - Zoom
Chapter		Atlanta, GA

Event Link: Creating a Marketing Plan For Your Business

Important Link: Women Entrepreneur Blog

The Importance of Business Conferences for Entrepreneurs

When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to the next level, no matter what that means for your business specifically. You can find conferences and events local to you that are incredibly budget-friendly, or free, that can give you the tools to make your business thrive. Our Digital Advantage team has outlined why attending business conferences can help you scale your empire.

Learn from the Experts - We’ve all heard the cliche, “learn something new every day,” and that could not be more true. No matter who you are, or how experienced you are, there is always room to expand your knowledge. Being able to learn from someone who can help your business grow and flourish is one of the most wonderful things about going to conferences. They can also help you stay up to date with current and future developments in your in

dustry to be one step ahead of trends. 

Learn More About Your Industry - Being an entrepreneur, oftentimes they are too busy growing their business that they don’t notice what’s happening in their industry, so changes can come as a surprise. It’s critical for business owners to be prepared for any internal or external changes that may come their way. Attending events that are relevant to your industry can help you stay prepared for any obstacle that may come your way.

To Build Recognition - One of the most difficult obstacles for start-ups is building recognition. Going to business conferences and networking events can give you the opportunity to meet potential customers, therefore building up your brand recognition. A lot of events allow vendors to set up towards the entrance so they can pitch to people and build recognition around their product. 

Get detail info: The Importance of Business Conferences for Entrepreneurs

Important Link: Success System for Women Entrepreneurs

Success Institute | Madison

We are the Premier Resource for Business and Entrepreneur Networking in Madison! Join us each month for the most effective networking events.

Welcome to our community of women helping women.

At eWomenNetwork our purpose is to support, promote and showcase our members' products and services and to help them achieve their professional goals.

Please join us and learn the power of networking and building relationships with successful business women who know the great benefits of sharing and helping.

Terri Lynn Yanke

Managing Director

Madison, eWomenNetwork

Get detail info: Success Institute | Madison

Important Link: women's entrepreneur network

It is Time for a Sales Makeover

Do you remember the makeovers that Oprah did on her show?  The one where someone walked in looking like a 1980's reject and left drop-dead gorgeous??  Well.... think about your sales strategy as it relates to where your business is headed today.  Do you have the right vision in place?  Do you need to tweak things a little here or there to reinvigorate your revenue?

No business was built to remain the same year-after-year.  There are always places that can be fine-tuned and freshened up.  Susan will lead you through 3 key areas to make sure you are staying relevant and forward-thinking.  That's the best way to guarantee your ultimate success!!

Event Information

Start Date		08/12/2021 11:00 AM
End Date		08/12/2021 01:00 PM
Timezone		US/Central
Informal Networking		10:30am
Location		Online Event - Zoom United States
Chapter		Milwaukee, WI

Event Link: It is Time for a Sales Makeover