Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their emails do not reach the targeted customer, leading to the failure of the entire campaign. In this scenario, one has to find innovative ways to improvise the deliverability rate of email. A different approach can redirect the email marketing campaign on the right path with easy access to the inbox of the recipient. Find out some of the tested ways to land the email in your recipient’s inbox.
1. Following the best industry practices
2. Having a clear opt-in process
3. Avoiding email spam filters
4. Cleaning up the list to improve deliverability
5. Maintaining the proper IP allocation
6. Authenticating the email domain
7. Providing the preference center
8. Writing non-spammy subject lines
9. Avoiding inconsistency of emails
10. Sending valuable content
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