Get the scoop on quickly launching a digital marketing campaign that can
help boost your bottom line.
As a small business owner, you wear many hats. In fact, some days it can feel like you’re changing hats by the hour. From accounting to staffing to sales, you’re pulled in many directions – and one area with great potential to boost your bottom line often gets too little attention.
In today’s rapidly evolving world, digital marketing is essential to growing and scaling just about any business. So, even if you’re short on time, here’s how to kick off a few key tactics that can quickly help boost your bottom line. Read on for the scoop!
Digital Marketing Quick Start Guide for Small Business Owners
1. Social Media
Choose Your Platforms: Start by launching profiles on one or two social media platforms where your target audience is most active. For most small businesses, Facebook and Instagram are great starting points. Choose a platform, create a business profile, and upload a profile picture.
Post Consistently: Share promotional posts, educational information, and behind-the-scenes content, three to four times weekly. Try Canva to create visually appealing graphics, and Hootsuite to easily schedule posts in advance.
2. Keywords & Search Engine Optimization (SEO)
Use Keyword Tools: Use a tool like Semrush to find relevant keywords for your business. Focus on long-tail keywords (phrases with 3-5 words) as they are often less competitive and more specific to your audience’s needs. Utilize these keywords throughout the copy on your website and in blog posts (see below).
Start Locally: If you’re a local business, you can also start by optimizing your website for local search. If you designed your own website, be sure to include your city and state in your website’s title tags, meta descriptions, and throughout the copy on each page. If you utilized a web designer, request that they do the same.
Claim Your Listing: Don’t forget to claim your Google My Business listing. Ensure all content and pictures are accurate and current.
3. Digital Ads
Set Clear Goals: First, define what you want to achieve with your digital ads—whether it’s increasing website traffic, generating leads, or boosting sales. This will guide your ad creation and targeting.
Start Small & Test: Next, review the self-guided, goal-specific tools available through GoogleAds. Begin with a small budget to test different ad designs and targeting options. Track the performance and adjust based on what works best.
4. Blogging
Plan Ahead: Brainstorm blog topics in advance using your keyword research and aim to post once a week. Creating a content calendar will help you stay organized and ensure you cover a variety of topics relevant to your audience.
Answer Common Questions: A great place to start is writing blog posts that address common questions among your audience. This provides value while positioning you as an authority in your field.
5. Email Newsletters
Be Relevant & Concise: Start by sending newsletters bi-weekly or monthly; services like Constant Contact make it easy to design, test, and schedule marketing emails. Keep the content concise and relevant to your business, including links to your blog posts, social media platforms, team member profiles, or current events.
Offer a Signup Incentive: Encourage current and potential customers to subscribe to your newsletter by offering a discount code, gift with purchase, or exclusive content. Make the signup form easy to find on your website and social media profiles.
By following these tips, small business owners can quickly and effectively begin leveraging digital marketing tactics to boost their business. Want more business-building content, tailored to entrepreneurs? Join eWomenNetwork today!
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