Finding Your Perfect Employee

Success Minded business owners know that hiring the right employee can make their business scale up while poor hiring decisions cost a lot to the companies! Mistakes in terms of time and money cost much to the business organizations! Big companies like Google avoid these hiring mistakes the "Law of Three". Always interview three candidates for a position, even if you like the first one! The more people you interview, the more choices you have and more likely you'll make the right choice. Interview the candidate in three different places. You can judge the personality of the person well and if the person has been pretending in the first interview, this will come off! Let three different people interview the person!

CNN American Hero, Sandra Yancey shares tips to optimize your interview questions and help narrow down the best candidates faster.

Check out the blog "Finding Your Perfect Employee" to learn more!

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4 Steps to Strategic Business Development for Entrepreneurs

The success and failure of any business is dependent upon your business development strategy. It describes the strategy you will implement to meet your business goals!

Deciding which strategy to apply for the growth of the business is a laborious decision! A well implemented and good approach can help you foster good results! A bad strategy can stymie your business.

Strategic Business Development is a MUST for all entrepreneur and success-minded business owners. At minimum, your team should set business foundational objectives and goals annually in four broad categories.

Read the blog "4 Steps to Strategic Business Development for Entrepreneurs" for more information!

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3 Mistakes Entrepreneurs Make During Transition

Business Transition is not something that most success minded business owners won't like to think about! This is the most challenging time for the business owners. A business transition happens when a company moves from one phase of its life cycle to another. For example, a business transition would happen when a company moves from a start-up phase to a growth phase after being in business for a couple of years. Businesses typically go through a life cycle and depending on which part of the life cycle they are currently in, they should have a definite focus.

Read the blog "3 Mistakes Entrepreneurs Make During Transition" to know what to avoid during a business transition.

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Commodity vs Exclusivity

When nothing truly sets you apart from your competition, your business becomes a commodity instead of an exclusive. When you’re in the commodity category it becomes a much tougher sell all around. being in a commodity category isn't a good thing! Gold is a commodity and so is bread and milk! People want commodities for the lowest prices! Why to be a commodity when it comes to your business?

Your potential clients are going to shop around to find the lowest price or they’ll look for something better, something more exclusive if you're a commodity. To raise up your business you need to have exclusivity. The most conveted products or services in the world have something that other businesses do not have and that allows them to charge more for what they offer! As success minded business owners, we usually have one way of looking at our business. To step into the exclusive category, we need to make a shift!

Read the blog "Commodity vs Exclusivity" and learn how you can make that shift to make your business profitable and successful!

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How to Find the Perfect Mentor or Femtor

For success minded business owners, a mentor is a man and a femtor is woman who has significantly more entrepreneurial business experience. be it a mentor or femtor, they are essential to have in your network! You just need to know how to find a perfect one! But who are they and what's the difference? 

A mentor or a femtor is someone who picks you and whose role it is to be accessible to you and to provide you access.  By description and definition, these are experienced men and women who seek out ways to teach you, share their wisdom with you, and help lift you up. You mentor or femtor is most likely to have a great networking and can help you with more resources than you currently have! They provide a force that help you move from the next level of your business. How to determine if you need a mentor or femtor?

Read full article "How to Find the Perfect Mentor or Femtor" and know about creating a mentoring and femtoring relationship!

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Labor Costs - Critical to Profitable

Within the business, we would never want to get at the minimum level of anything. We never want to have just the minimum amount of money to pay our bills. Nor do we want to provide our customers with the minimum amount of customer service. We don’t work this hard as to only have or provide the minimum. We as Success Minded business owners know what it all takes to run a business. Nobody would like to run their business at critical mass, which means the minimum amount of something required to start or maintain a venture.

Critical Mass is crucial in your BLC. It stands for Burdened Labor Costing (BLC) which can be defines as the sum of your direct labor, taxes, benefits, vehicle costs and an adjusted percentage of your indirect labor and overhead costs associated with a specific department and individual. In more simple terms, it tells what does an employee cost you every hour of every day!

Read the blog "Labor Costs - Critical to Profitable" and know how BLC affects your business.

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How to Make the Most Out of Your Taxes

Being an entrepreneur often seems like the dream life when you get to focus on the fun parts like marketing, networking, and even sales. But all of the fun parts may be a waste if you are not focusing on the bottom line. One area that you can pay attention to that will really impact your cash flow and your bank account is taxes.  They can end up as one of your biggest expenses and a big drain on cash flow as you build and scale your business.

Get tips on the personal impact of the tax law by referring the blog "How to Make the Most Out of Your Taxes"

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Million-Dollar Success Series: Lead Generation

Without leads, your business is most likely to fail! Generating leads for your business can happen in many different ways. The key is getting your ideal client in the door. CNN American Hero, Sandra Yancey talks with Digital Marketing Strategist, Zenovia Andrews, about lead generation.

Zenovia Andrews explains that the best way to attract your ideal client is to make them an offer they can’t refuse. If you come from a place of serving others your clients will be more attracted to you, because they feel like you care about them.

Lead generation is a way of warming up potential customers to your business and getting them on the path to eventually buying, says Writer and lead gen expert for Hubspot.

Read the blog "Million-Dollar Success Series: Lead Generation" to start capturing your leads.

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3 Ways to Practice Social Media Like an Olympic Champion

There's no point in starting a social media campaign without a goal in mind. After all, would you start a business without a goal? You can't just throw out a wide net on social media platforms and hope for the best. You need a strategy in place. The three basic things to create a social media marketing plan for effective results starts with defining your goals, track your online progress and assign monetary value to your goals.

Read the blog "3 Ways to Practice Social Media Like an Olympic Champion" as Margaret Croom, the Digital Marketing Director of eWomen Digital Advantage explains why and how you can use your online marketing like a champion.

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How to Turn Your Bad Presentation into Your Best

Have you ever told a story about a bad presentation you gave that kept you dis-empowered? Then you changed the story and now you feel empowered by what transpired?  If so, then you activated the inner-storyteller to work for you instead of against you! You might have a mean-spirited inner-storyteller seated in the back of your mind dictating stories that leave you feeling negative in some way.  It happens to almost everyone. Imagine you give a presentation one day and it doesn’t go so well. Nothing too serious, it just didn't connected well with your listeners. Read the blog "How to Turn Your Bad Presentation into Your Best" to know how to train your inner-storyteller to turn your presentation to be the best!

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Transform, Take Action, Move Mountains from Your Couch

Are you crunching numbers in your business and not seeing the profit you hoped for? What is eating you up inside? Do you find yourself doing everything for everybody else but you? These are the kinds of things women come to the eWomenNetwork International Conference and Business Expo for.  It is the place where women entrepreneurs from all over North America and other countries let go of all they think they know, and open their arms to receiving what they need to know.  Besides the people you connect with at the conference, there is so much to learn from our world-class speakers. Sales is something you either love or hate as an entrepreneur. If you hate it, you’re in trouble.  But there is a way to to transform your sales revenue from the comfort of your own couch (or car). B.A.N.K.CODE is an amazing system to determine the personality type of your prospect, so you can deliver the perfect presentation that suites their needs. The acronym stands for:

B-Blueprint A-Action N-Nurturing K-Knowledge

To know about the B.A.N.K. Code in a Nutshell, read the blog "Transform, Take Action, Move Mountains from Your Couch" and learn to use these personality traits to help you grow your business.

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7 New Year’s Resolutions for Driven Entrepreneurs

As a female entrepreneur, you’ve probably learned a lot in 2018 that you plan on growing from in the New Year. It’s always good to be aware of these lessons and turn them into your resolutions. Maybe it includes a set of purposes that will inspire other women going into the business or personal goals to reach a higher level of self-peace in 2019. Whichever the case, they are bound to hold you accountable and to serve as a blueprint as you work towards finding your success and helping others find theirs.

In 2019, we encourage you to challenge the status quo by going out of your comfort zone  and be the change you have been wanting to see! There are few resolutions that will lead to unexpected opportunities with significant impact on yourself and for your business. Read the blog "7 New Year’s Resolutions for Driven Entrepreneurs" to know more!!

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5 Reasons Why an Entrepreneur Needs a Coach

Coaching has become more mainstream in recent years, and so has the number of coaches and their impact on the world. Due to the coaching boom, coaches have become a dime a dozen. The key is finding a great coach who is in alignment with your needs.

Basically, your coach is your unbiased party who only has your best interest in mind.  In addition to guiding you to address business needs, a good coach will help you look at your own process and help you reflect on the personal and leadership lessons you are learning as you do the work.

Sandra Yancey, CNN American Hero, always had a coach, even when she started eWomenNetwork 16 years ago and barely had 2 nickels to rub together.  She has her own group coaching program called, SOAR, and one-on-one coaching called Celebrity Science.

Read the blog "5 Reasons Why an Entrepreneur Needs a Coach" to know some important questions a good coach should ask you when you pick one for yourself!

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5 Steps to Creating an Effective Sales Funnel

It starts out with a wide net such as people visiting your website with no commitment to buy. Then a smaller percentage of those show some interest in what you sell and start exploring your website to learn more about your products and/or services. Then a smaller percentage of those will find something really yummy that they just gotta have and they head to your checkout to buy.

The sales funnel is more than a conversion tool. A marketing funnel is a tool that helps you visualize the buyer’s journey. Zenovia Andrews says when you create a funnel, don’t sell. Instead, offer value in your sales funnel. Both Andrews and Margaret Croom, Director of Digital Marketing for eWomenNetwork, recommends the 5 steps for creating an effective sales funnel.

To know more, read the blog "5 Steps to Creating an Effective Sales Funnel"

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6 Best Facebook Practices for Entrepreneurs

In today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform than any other social media with over two billion users. Facebook is an easy way to broaden the audience you reach. The  six best tips for ultimate success for your company’s Facebook Page are:

• Separation of accounts
• Advertisements
• Post Consistently 
• Track Analytics
• Engagement
• Time Management

Read the blog "6 Best Facebook Practices for Entrepreneurs" and know the secrets to make your social media presence skyrocket!

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Profit with Purpose

You are completely wrong if you think you can’t make a profit with purpose. CNN American Hero, Sandra Yancey created the eWomenNetwork Foundation while her company was still in its infancy. Her company is now a multi-million dollar global business that has contributed many thousands of dollars in scholarships and grants to organizations that support women and children.  Yes, you can make a profit and make a difference. Research says that 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. That means it is easier to grow and scale your business if you are connected in some way with creating social change. Social responsibility increases your bottom line. Corporate Social Responsibility (CSR) has become the new norm for business. Read the blog "Profit with Purpose" to know the 7 basic steps to scale up your CSR game.

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Be a Quitter! Stop Multi-Tasking and Make Some Money

Women like us will brag about how many balls they can juggle at one time. We think of ourselves as the queen of multitasking. Well, there is no such thing as multi-tasking! Research from the American Psychological Association says that this so-called multitasking actually reduces our productivity by 40 percent! So, it's time to be a quitter, lose the multitasking and make some money. Multi-tasking  is nothing but task-switching. Instead of doing many things at once, task-switching actually splits your brain in two.

In business, if you are trying to run your day-to-day operations, make sales calls and post on social media all at once, not only will you be depleted and have nothing left for yourself or your loved ones, but mistakes will be made that can jeopardize your business. CNN American Hero, Sandra Yancey says it's time to quit trying to multitask. It is not a badge of honor. In fact trying to multitask can adversely affect your bottom line.

Read the blog "Be a Quitter! Stop Multi-Tasking and Make Some Money" and know the science behind multi-tasking and how it lowers your IQ.

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7 Websites All Female Business Owners Should Read

As a female success minded business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on trusted resources that help you grow both in business and personally, too. That’s what makes a strong small business leader and manager, inside and out.

These seven websites are all good—and sometimes unexpected—resources that’ll allow you to run your business with a keener eye. Some will give you better skills as an entrepreneur, and others will make you a more well-rounded manager. Read the blog "7 Websites All Female Business Owners Should Read" and elevate your Entrepreneur Journey.

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How to Overcome Sales Objections

“But” is probably the last thing any salesperson wants to hear, but overcoming sales objections is at the heart of selling. Potential buyers will almost always have an excuse not to buy. It’s how you overcome those sales objections that is the key. By cultivating a response to the objection with clarity, grace and an irresistible offer, you can turn those “no-sayers” into “yes-sayers.”

Stephanie Chung, High-Ticket Sales Closer, explains how to prepare for your objections by using the preemptive strike method. Read the blog "How to Overcome Sales Objections"  and learn how to take control of the helm, drive the ship and overcome the toughest sales objections.

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Creative Gifts for the Female Entrepreneur

This the season of giving, and with that comes the long lists of gifts you need to get for those dear to you. What seems easy at the beginning of your shopping trip can become a little tricky when you realize that every gift idea you had wasn’t the best. We’re here to make it a bit easier on you - if a female Success Minded Business Owners is on your list. These gifts were curated to be both practical and thoughtful for any woman working hard to make their dreams a reality. Read the blog "Creative Gifts for the Female Entrepreneur" to find an ideal gift for Women Hustling & Bustling this Season.

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