It starts out with a wide net such as people visiting your website with no commitment to buy. Then a smaller percentage of those show some interest in what you sell and start exploring your website to learn more about your products and/or services. Then a smaller percentage of those will find something really yummy that they just gotta have and they head to your checkout to buy.
The sales funnel is more than a conversion tool. A marketing funnel is a tool that helps you visualize the buyer’s journey. Zenovia Andrews says when you create a funnel, don’t sell. Instead, offer value in your sales funnel. Both Andrews and Margaret Croom, Director of Digital Marketing for eWomenNetwork, recommends the 5 steps for creating an effective sales funnel.
To know more, read the blog "5 Steps to Creating an Effective Sales Funnel"
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