It can be hard to come up with fresh ideas for what to post on social media. Even a seasoned social media manager runs out of creativity from time to time.
Creating content that builds trust and connection is less about being creative and more about consistency. We’ve created a big list of ideas to help you engage your audience, build brand trust, and spark connection. Bookmark this list now so you can refer to the content ideas whenever you need an idea.
Share the People Behind the Brand
People connect with people. One of the fastest ways to build trust is by pulling back the curtain and showing the human side of your brand.
Introduce your team and show the faces behind the work. Highlight a team member, collaborator, or partner. If you’re a solopreneur, reintroduce yourself and share a few fun facts that make you approachable and relatable.
Share a behind-the-scenes moment. Give your audience a peek into what your business actually looks like day to day. Capture the heartbeat behind your brand by sharing a peek into your world. Networking events are the perfect behind-the-scenes moments to share!
Highlight your community involvement. If your business supports causes or participates in local events, don’t forget to share them! These posts communicate your values and position your brand as mission-driven.
Share a client or customer story. You can build instant credibility by sharing the results of your work through a transformation, testimonial, or success story. Toot your own horn!
Feature a customer in action. If someone uses your product or service and shares about it, repost it. You can also ask your community to tag you so you can feature them regularly. This is a great way to build a culture of celebration and belonging.
Try It Out: This week, post an informal behind-the-scenes photo with a caption that tells a short story.
More Info : Social Media Influencer Fatigue
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