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How to Increase Your Profit Margins Without Working More Hours

Growing your business does not have to mean working longer hours. More time spent working does not always lead to higher profits, and relying on effort alone can quickly lead to burnout.

The key to sustainable growth is increasing profit margins by keeping more of your revenue without adding to your workload.

Here’s how you can make your business more profitable without working more.

Adjust Your Pricing Strategy

Many entrepreneurs set their prices too low because they fear losing customers. However, pricing directly affects profit margins, and small, strategic increases can significantly improve your bottom line. Regularly reviewing your pricing ensures it reflects the true value of your products or services.

Switching to value-based pricing can also help. Instead of basing prices on costs, consider how your offering benefits your customers. A higher price is justified when your audience sees clear results.

Another way to increase profitability is by introducing premium packages or bundling services. This allows customers to invest in a higher-value experience while improving your revenue per sale.

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Elevate and Expand Your Networking

Expanding your network is one of the most valuable investments you can make for personal and professional growth. By collaborating with others and sharing contacts, you open the door to new opportunities, ideas, and resources that can accelerate your success. Networking allows you to build meaningful relationships, and create partnerships that benefit everyone involved. It’s not just about who you know—it’s about how you can help each other thrive. The power of networking lies in its ability to connect people, foster trust, and create a community of support that helps you achieve goals you might never reach on your own. Whether you’re looking for clients, mentorship, or inspiration, a strong network is the key to unlocking endless possibilities.

Dixie Daly

Dixie Daly is a multi-talented entrepreneur, inventor, speaker, and author, known for her contagious energy and passion for empowering others. As Business Membership Director at the Loveland Chamber of Commerce, she inspires and mentors entrepreneurs while driving innovation. A celebrated award-winner and community leader, Dixie has appeared on ABC and NBC promoting her creations. From her book A Conversation with My Soul to her vibrant Tickled Pink Beer, Dixie continues to uplift and inspire with her creativity.

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Add These Quick & Healthy Habits for Everyday Wellness

Our list includes easy enhancements from morning ‘til night, perfect for working wellness into your busy schedule.

We’ve all heard, read, and watched an endless parade of experts expound on the importance of wellness. So often, however, the emphasis is placed on what working women need to "give up" or “stop” or “cut down.” Instead, today we’ll focus on what we can start. After all, one of eWomenNetwork’s Core Values is, “Happiness, fun, self-care, and life balance.”

Sound good? Simply introduce one or more of the following healthy habits into your daily routine, whether morning, noon, or night – because adding, not just subtracting, is important to every wellness equation.

eWomenNetwork’s Healthy Habits for Everyday Wellness

Mindful Mornings:

Begin the day with a brief meditation or yoga session. Apps like Headspace or Calm offer guided meditations tailored to busy schedules, and five minutes are all you need for this morning yoga routine from the New York Times.

Better Breakfast:

Start the day with a quick meal rich in energy-amplifying elements. It can be as easy as tossing a handful of berries or nuts into your oatmeal or yogurt. Feeling more ambitious? Try one of Food Network’s healthy breakfast recipes.

Desk Stretches:

Incorporate short stretching breaks throughout the workday to alleviate tension and improve circulation. The Mayo Clinic’s video collection includes stretches for the neck, arms, and upper body that take only a few minutes.

Creative Hydration:

We all know by now that drinking water throughout the day is essential – but it’s not exactly exciting, is it? Try Sunset Magazine’s herb-infused spa water for a change or get creative with your own custom infusion.

Walking Meetings:

Instead of sitting in a conference room, why not enhance your meetings with fresh air and sunshine? This simple switch not only adds physical activity to your day, but it can also boost creativity and productivity.

Snack Stash:

Keep your concentration sharp with healthy snacks at regular intervals. Believe it or not, making your own trail mix is pretty darn fun and economical too! Nutrition.gov’s easy method is a great starting point.

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Apps That Help Entrepreneurs Optimize Their Digital Marketing Strategy

Did you know that there are 582 million entrepreneurs in the world? With numbers like this, entrepreneurs everywhere need a competitive edge. If you’re building and scaling a business, chances are you’re constantly on the lookout for ways to get a leg up on your competitors. To accomplish this, you’ll need a great marketing strategy that stands out in a saturated market and access to the best digital marketing tools.

In this blog, we’re going to outline nine applications you need to optimize your digital marketing strategy. There may be a few that you are familiar with; others might be new to you. These are the ones that can unlock that door to success you’ve been waiting for.

From project management to outsourcing tasks and simplifying your social media marketing efforts, each of these applications will help you get the competitive edge you’re after. Plus, they’re easy-to-use with minimal technical skills required.

Project Management and Collaboration - Trello

The most important part of starting your digital marketing strategy is communicating and setting expectations for deliverables and deadlines for yourself, and if applicable, your team and stakeholders. In the past, most project management efforts took place via email. However, that traditional process was not created to accomplish the dynamic and fast-paced tasks that digital marketing activities demand.

Trello is a free digital marketing tool for easy project management. The app displays each project like a “board” containing “cards” with checklists, and the user interface is easy to understand and navigate. Like other platforms, there are upgrades that come as paid features to get the most out of it. But, the basic free service entails checklists, deadline reminders, data filtering, activity logs, email notifications, customizable task categories, and more. It’s the best tool to simplify and organize digital marketing projects.

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How Today's Women Entrepreneurs Are Empowering The Next Generation

There's an unmistakable seismic shift happening in the business landscape today, and it's echoing loud and clear: women entrepreneurs are transforming the face of industries, catalyzing innovation, and inspiring future women leaders.

These influential businesswomen are changing the narrative, demonstrating to young women and girls that they can take charge, establish their ventures, and lead with conviction. They are embodying empowerment and driving a change that encourages the next generation to follow suit.

One of the foremost ways these accomplished women entrepreneurs are empowering the next generation is through role modeling. These CEOs, founders, and industry disruptors are living proof that ambition, resilience, and innovation are not gender-bound. By actively running successful enterprises, they are etching a clear image of what a business leader can look like – and it is decidedly female.

Next, is through mentorship. Successful businesswomen understand the unique challenges that come with being a woman in entrepreneurship. Therefore, they are investing their time and resources in mentoring younger women. They are sharing their experiences, knowledge, and skills, enabling their mentees to navigate their entrepreneurial journey with a strategic roadmap drawn from real-world insights.

Entrepreneurial education is another avenue through which women entrepreneurs are making a significant impact. They are harnessing their experiences to create educational platforms, leadership programs, and startup accelerators specifically catered to empowering budding women entrepreneurs. This targeted education not only equips future entrepreneurs with essential skills but also instills a sense of belonging and confidence.

Unlocking the full potential of your entrepreneurial journey often involves connecting with like-minded individuals who share your ambition and drive. The PLUS Membership at eWomenNetwork facilitates just that. With this membership, you have the chance to network with Sandra Yancey, the CEO of eWomenNetwork. Learn More about

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Briana’s Bookshelf: 2024 Edition – Inspiring Reads for Women Entrepreneurs

As we step into 2024, I've been diving into some incredible books that have seriously revved up my entrepreneurial engine. I believe that a good read can not only provide knowledge but also ignite a fire within us. So, I’ve curated a list of must-reads that I think every woman entrepreneur should check out this year. From mindset shifts to practical strategies, these books are all about elevating your game. Let’s jump in!

1. "Be Seen" by Jen Gottlieb

This is more than just a book; it's a guide to unlocking your potential and making a real impact. Jen Gottlieb, a master at personal branding, shares insightful strategies on how to effectively put yourself out there, build a powerful personal brand, and get noticed in the crowded entrepreneurial space.

(And fun fact - everyone attending Success Reimagined Virtual Conference January 23-25, 2024, will be getting a copy of this book mailed to you, so if you haven't already registered, now is the time!)

2. "Value Selling" by Julie Thomas

For anyone looking to up their sales game, this book is a goldmine. Julie Thomas breaks down the art of selling into something more meaningful – creating value. It’s all about understanding your clients' needs and offering solutions that resonate, transforming the way you approach sales.

3. "10x is Easier Than 2x" by Dan Sullivan and Dr. Benjamin Hardy

Dr. Benjamin Hardy challenges conventional success strategies and pushes you to think bigger. This book is a game-changer for those who want to leap rather than step. It’s about aiming higher, thinking larger, and achieving more than you ever thought possible.

4. "The Messy Truth" by Alli Webb

Alli Webb, the mind behind Drybar, shares her raw, real entrepreneurial journey in this book. It’s a deep dive into the not-so-glamorous side of entrepreneurship and a reminder that the path to success is often messy – and that’s perfectly okay.

5. "Eat to Treat" by Maggie Berghoff

Maggie Berghoff brings a fresh perspective on how what we eat affects not just our bodies but our business success. This book connects nutrition with productivity and mental clarity, offering a holistic approach to health and entrepreneurship.

6. "Dare to Lead: Brave Work. Tough Conversations. Whole Hearts." by Brené Brown

Brené Brown's "Dare to Lead" is a must-read for women entrepreneurs looking to embrace courage and leadership. This book delves into what it takes to step up, be brave, and lead with heart in the business world. It's about building a culture of openness and empathy while navigating the challenges of leadership.

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From Podcast to Profit | Women Entrepreneurs Dallas

From the bustling world of entrepreneurship, staying updated and inspired is crucial for success. This is where the magic of female entrepreneur podcasts comes into play. These podcasts are not just a source of inspiration; they're a goldmine of strategies, stories, and insights that can transform your business approach. Today, let's explore how tuning into these podcasts can propel your business to new heights.

The Treasure Trove of Podcast Wisdom

Podcasts hosted by female entrepreneurs are rich with real-world experiences, practical advice, and innovative ideas. Each episode offers a unique perspective, whether it's about overcoming challenges, leveraging opportunities, or staying ahead in the competitive market. But how exactly can these podcasts translate into tangible benefits for your business?

Actionable Strategies and Tips

Many female entrepreneur podcasts feature episodes specifically designed to provide actionable strategies. From marketing hacks to financial advice, these podcasts cover a wide range of topics. Implementing these tips can lead to significant improvements in how you manage and grow your business.

Inspirational Stories

Hearing the success stories and challenges of other women entrepreneurs can be incredibly motivating. These stories not only provide a sense of camaraderie but also offer valuable lessons learned from firsthand experiences.

Staying Ahead of Trends

The business landscape is ever-evolving, and staying abreast of the latest trends is essential. Podcasts often feature discussions on upcoming trends in various industries, helping you to keep your business strategy up-to-date.

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Leveraging Social Media Algorithms: The Ultimate Guide for Women Entrepreneurs

In today's fast-paced digital age, mastering the social media game is no longer an option—it's a necessity. Especially for women entrepreneurs looking to grow their brand, understanding social media algorithms can be a total game-changer. But fear not, because this comprehensive guide is here to spill the tea on how these algorithms work and how to use them to your advantage.

What is a Social Media Algorithm?

Let's kick things off by understanding what a social media algorithm is. In a nutshell, it's a set of rules that social media platforms use to decide which content appears in a user's feed and in what order. These algorithms are designed to deliver the most relevant and engaging content to users, based on several factors such as user engagement, relevance, and timing.

Why Understanding Algorithms is Crucial

Did you know that organic reach for business pages on Facebook has plummeted to about 5.2%? Or that tweets have a lifespan of approximately 18 minutes? With stats like these, understanding the nuances of social media algorithms has never been more critical for women entrepreneurs.

The Geniuses Behind the Algorithms

When it comes to cracking the social media algorithm code, few have mastered it quite like Gary Vaynerchuk and Neil Patel. Gary Vaynerchuk has built a multi-million dollar empire around social media marketing, while Neil Patel is a leading influencer in the online marketing world. These moguls have utilized analytics and user behavior to adapt and thrive in the ever-changing social media landscape.

Tips for Leveraging Algorithms

Facebook Algorithm

1, Content Quality: Facebook's algorithm prioritizes high-quality, original content. Create valuable posts that your audience will want to engage with.

2. User Engagement: The more likes, shares, and comments your posts receive, the higher they will rank in the feed.

Instagram Algorithm

1. Recency: The newer your post, the more likely it is to be displayed in your followers' feeds. Make use of Instagram's "Insights" to post when your audience is most active.

2. Engagement: Similar to Facebook, engagement is key. However, Instagram also considers the duration of interaction, so focus on creating content that will make your audience pause and engage.

Twitter Algorithm

1. Timeliness: Twitter is all about what's happening "now." Make sure to tweet during peak hours when your audience is most active.

2. Engagement: Retweets, likes, and replies will give your tweets more visibility. Consider using Twitter polls or asking questions to stimulate interaction.

LinkedIn Algorithm

1. Relevance: LinkedIn looks at how closely you're connected with your audience, so networking is key. Build a strong network by regularly engaging with your connections.

2. Professionalism: LinkedIn is a professional platform, so ensure your content is polished, insightful, and relevant to your industry.

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Night Routine Habits For Entrepreneurs That Will Enhance The Day To Come

No matter what your goals are in the evening, it’s important to establish a good routine. Start out by implementing just one of these habits in your evening and casually add more in as you get more comfortable. Many entrepreneurs will notice a huge difference in their energy levels and productivity wherever they find a routine that works for them!

You can’t function correctly, and neither can your business if you are stressed or burnt out. Entrepreneurs are some of the bustiest people, and they often forget to take time for themselves, but for these nighttime activities, you don’t need a lot of time to get something out of them. Our Digital Advantage team has outlined 6 evening routines to help you get the most out of your time away from work.

Read

There is one thing that most successful entrepreneurs and CEOs have in common - reading. Reading daily can help you gain new knowledge, reduce stress and improve your memory. Many successful entrepreneurs read before they go to bed, and there are so many different genres to choose from. Reading is like a mental workout for your mind, which can improve the long-term health of your brain. If you can’t handle reading a real book, maybe take that time to read a book to your kids instead, or listen to a podcast.

Stay Off Your Phone

According to Dr. Charles Czeisler, a sleep medicine at Harvard University, the screen light coming from your phone disrupts our body’s natural “internal clock” that recognizes and alerts us when we need to sleep. Those bright lights are causing those chemicals to not be released, creating more issues going and staying asleep. So, if you want a enjoys a good night’s rest, remember to stay off your phone for at least an hour before going to bed.

Take Time For Yourself

This phrase can mean many different things to people. Everyone needs a break from work to blow off steam and do something that they enjoy. It’s called “me-time” for a reason so do with it what you want. This could mean reading, writing, painting, taking a bath, or catching up on your favorite shows. No matter what you decide, do something that you enjoy, that helps give your mind a break, so you can come back to work with more energy and creativity. Make time for all the things you love doing and find ways to do them every night to help you unwind from work, so you do not feel as burnt out.

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The Best Soft Perks to Attract & Retain Your Dream Team

Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees.

How you create your team is all about what works for your specific needs and goals. But whether it be an assistant, graphic designer, or CPA, you want the right people on your team. And furthermore, you want them to stay on your team. High turnover and re-training are expensive time wasters. If you want to grow your business, you need to focus on what only you can do and consider outsourcing the tasks that eat up your valuable time.

So how do you attract and retain the right team? The obvious answer is higher pay and great benefits. But what happens when the job you need to fill is essential, but not so essential that it’s worth tacking on extra zeros? Or what if the position does call for an extra zero, but they’re so in demand that you must compete with more established businesses when bringing in quality talent?

You don’t have to break the bank to be a desirable place to work. As many employees begin to poke their heads out of their home offices in a (somewhat) post-pandemic world, studies are showing that soft perks are a deciding factor for many people.

Here are some soft perks to keep in mind when looking to enhance the workplace for your current team or searching for new talent to bring in:

Flexible Schedules

I know some people cringe when they see this but hear me out: not all jobs make sense to have a Monday-Friday/9-5 schedule. Some do, but many don’t. If you’re clear on due dates and recurring required meetings, there are plenty of positions that can give you exactly what you need, while the employee reaps the benefits of a flexible schedule.

Work From Home Options

If there’s anything that the last (nearly) two years have taught us, it’s that being in the office doesn’t always equate to productivity. If you’re hesitant about going entirely remote, work from home Fridays are gaining popularity and are a nice break from commuting for employees, however infrequent.

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How to Organize and Optimize Your Workspace

As Harvard Business Review explains, there are certain attributes that great workspaces have, such as privacy, appropriate acoustics, and the ability to accommodate technology. Your workspace is very important, and keeping it organized will help you succeed in your job. Here’s how you can make sure you have your workspace optimized so nothing inhibits you from reaching your fullest potential.

How Does A Workspace Impact Entrepreneurs?

For a typical adult, more than half their day is spent sitting, as many people have desk jobs. That’s why is so important to pay attention to the physical area that you work in because it has a significant impact on either enhancing or harming your productivity.

Create Spaces for Dedicated Equipment and Accessories

For the items you use regularly, such as pens and other stationery, you want to set up an organized space for them on your desk that is within reach, but not in the way. Use a second monitor because it can better optimize your workload. However, in this day and age, workers spend about 10 hours a day looking at screens and all that blue light is not good for your eyes or sleep cycle, but blue-light-blocking glasses can help. Humans tend to enjoy order and organization, but if we have a messy workspace then we can get overstimulated. Investing in a storage system will make it easier to find everything you need, when you need it, which works wonders for efficiency and productivity in your workload.

Declutter Your Workspace

Living in clutter is more of a damper on your time and energy than you probably realize. Studies show that 49% of people have missed appointments or meetings due to trying to find a lost item. Try to carve some time of out your day to go through your things and figure out what is important enough to keep. It is crucial that you keep your workspace clean and organized, so you’re ready to start your day as soon as you get to your desk. With that in mind, it is very helpful if you tidy up your desk before you leave for the day. The more clutter you have on your desk, the harder it is to find what you need and can add additional stress to your workspace. When you begin to declutter your workspace, it will make a huge difference in helping to declutter your mind. Tidy desk, tidy mind!

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The Entrepreneur Holiday Checklist

The holidays are a perfect time to take a beat, be thankful, and embrace tradition and cheer as we march on toward 2022. The reality is, of course, that the holidays are stressful. Navigating travel, family plans, work commitments, holiday events; and the only way to get through it is to plan ahead. Especially when you're an entrepreneur.

Send Holiday Cards. Family expects them, but clients often do not. Isn’t it lovely to get mail that isn’t a bill? For some the idea of whipping out the old rolodex and handwriting cards is a delightful blast from the past, a soothing task that brings repetition and order to a chaotic time of year. If you don’t fall into this category however, no worries, there are plenty of services that do it all for you. If you fancy physical cards, take a look at postable.com, simply select your design, hand over the names and addresses, and you’re good to go!

Plan time off. For the workaholic, this one can be hard. But remember, with so many people celebrating the holidays, many of your clients will be MIA, so it’s okay to take a breather. Consider when you anticipate clients will go into holiday mode and follow suit. And when scheduling days off for your employees or contractors, remember that not everyone celebrates the same holidays or even celebrates at all. While some may prefer Christmas Eve as a day off, others may favor the last night of Hanukkah. Provide them with options when you're able.

Overcommunicate with your customers. This is a biggie. Entrepreneurs are some of the most plugged in, on-call people in existence, and when that changes it can be confusing for clients. It’s nothing overcommunication can’t fix. Plan those out of office messages, send out mass email communication, and update your social media. Even before the holidays are in full swing, it’s a good idea to double-confirm every call and meeting. The holidays are hectic for everyone, so it’s possible your clients may have some things fall through the cracks as well.

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The eWomenNetwork Origin Story

S: I moved from Dayton Ohio which I thought was “the Big D”. I just had no perspective. I mean honestly, I just could not believe the size of this city. I would go to networking events that were primarily men, and everyone was very kind to me, I had no issues with that. But I just didn’t feel like anybody was including me or inviting me to really play, I felt relegated. And so, then I started going to women’s organizations, this was 1999, and I just felt like, you know I had little kids too- I’m open to talking about kids and the ridiculous price of parking and the traffic or whatever, but I was like “when are we going to start talking about business?” and I can still remember being downtown and being at a table and trying to direct the conversation off of the small talk and into business and I really felt this energy of being put off like “who are you?”. I remember coming home and talking to Kym about it and he’s really the one who said “well, you should start your own”, you know just get real intentional about what you want, but it was really Kym’s idea, right there he saw it, I didn’t, I was too close to it.

And then I just started being the Managing Director, going out and doing meetings anywhere I could, I had a girlfriend who did my hair, Susie and asked her if I could use her hair studio in off hours. I called people, I went to Sam’s Club and bought little pieces of cheese and those God-awful toothpicks with cellophane at the end. And you know, Nicole, I saved and washed those toothpicks. I rolled in a little cooler of water bottles and schlepped a portable flip chart. We literally sat in those chairs that back into the bowls where they wash your hair.

In many ways it was way harder than I could have ever imagined and I’m glad I didn’t know. I think there’s something to be said for the bliss of ignorance. Because I do think, in total transparency, if I would’ve known everything that I was going to go through in those first four or five years, I think I would’ve chosen a different path.

S: I think we thought that it would have multiple chapters, I can’t say that I imagined it being the way it turned out, I mean multiple chapters could be in Dallas, that kind of thing. I didn’t have the ability to dream that big, you know, I wasn’t being coached in the very beginning. And I certainly didn’t have a pedigree to come from people who achieved great things. I mean, Kym saw it, from the perspective that he was a musician and had the experience of Capitol Records and that kind of thing, but even then, we both knew that that required infrastructure.

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7 Ways to Adopt a CEO Mindset

Dress for the job you want, not the job you have.

Visualize your success.

Focus on the endgame.

There are a million mantras out there for both established CEOs and budding CEOs. But to be a successful CEO, you need more than a mantra, you need a mindset. A CEO mindset isn’t about the size of your paycheck or even the size of your dreams, it’s how you handle the day to day. Let’s get real here, how confident are you that you have a CEO mindset?

Here are some CEO mindsets to consider:

The big picture vs. the details. As a CEO, you can’t stick to one or the other, you must be in harmony with both. It’s a balancing act. When you’re at the top, you must see the whole painting clearly without losing sight of the brushstrokes.

Accept that you don’t know it all. If you’re a CEO, you know your stuff, but it’s important to remember you don’t know all the stuff. Once you think you know everything, you have no where to grow which means your business has nowhere to grow.

Making money versus making profit. Making money and making profit, aren’t the same. Knowing your baseline numbers is an absolute necessity. If you don’t know your profit margins or aren’t making your profit margins, you need a money person to partner with.

Delegate when it makes sense for the business, not just when it makes sense for you. Learning to offload and delegate is arguably one of the most important things that CEOs must learn as they grow their business. That said, even when CEOs reach the pinnacle of their success, there are times when you’ve got to roll up your sleeves and wrap your mind around the nuts and bolts. The big picture doesn’t work without the little brushstrokes.

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The Foundations of Social Media for Business Owners

Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory. Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as (at best) behind the times, or (at worst) illegitimate. The good news is that there are tons of social media courses and seminars to familiarize you with how to leverage your social media presence. But depending on when you hopped on the social media train (or how long you’ve avoided it), even the learning tools can be intimidating if you don’t know the basics. You can’t learn to read without learning your ABCs, so if you’re someone who has previously listened to experts on social media strategy, but found yourself saying “Wait, what is a reel? What is a hashtag? Why are their different kinds of pages?” We’re hear to help. Here are the ABCs of social media:

Let's take a look at the most common platforms:

Demographics: With 2.89 billion users, Facebook is the largest Social Media platform on the planet. Ages 25-34 make up the largest demo on social media across the board and Facebook is no different. While the 65+ demo is technically the smallest on Facebook, Facebook is still the #1 used platform for people ages 40 and up.

Content to Expect: While stories and reels are features of Facebook, the majority of Facebook activity comes from scrolling, which means posts will generally have a combination of copy, graphics, and video. While video content is king across most platforms (including Facebook) it’s important to note that Facebook captions are more read than captions across other platforms, so throwing up great graphics without well thought out copy isn’t the way to go.

Tips and tricks: Treat your personal page and business page completely separate. Facebook offers free analytics for business pages, so you can see what your reach is. Groups are specific to Facebook and are a great way to form a private community around a webinar, event, etc.

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Are You Productive or Just Busy?

You’re busy. You work hard. But are you productive? No, they’re not the same thing, and even if you are rocking your productivity game, there’s always room to improve! Let’s find out how:

Stop glamorizing multitasking. You may feel more productive when you’re juggling lots of tasks, but don’t let your brain fool you, it’s taking longer to get things done and studies have shown that focusing on more than one task at a time results in lower quality work. One thing at a time is the way to go if you’re looking to maximize your productivity.

Respect deadlines (even the ones you set for yourself). While it’s good to give yourself extensions when needed, if you do it too often it’s easy for deadlines to become arbitrary. And when deadlines become arbitrary, it’s time to admit it: you’ve become a certified procrastinator. Procrastination dressed up as multitasking is still procrastination, folks. RESPECT DEADLINES.

Set SMART goals. What are SMART goals you ask? Specific. Measurable. Attainable. Relevant. Time-based. Specific: You must have clarity! Measurable: Your goal needs to be trackable so you can see your progress! Attainable: Don’t set impossible goals! Relevant: Does your goal align with your short- and long-term objectives? Time-based: Set a realistic, ambitious end date! Shooting for the stars is admirable, but when it comes to your productivity, think through each letter.

The biggest tasks come FIRST. It may seem more attainable to knock out the little things first, but is it more productive or are you just making excuses for procrastination? Tackle those big things when your brain hasn’t been overworked from a million little things yet!

Make meetings work for you. The first question you must ask yourself: is this meeting necessary? There are a lot of memes about whether a meeting could’ve been an email, and those memes exist for a reason. Once you decide a meeting is essential, begin each meeting by clarifying the purpose and intent of the meeting. Upon conclusion, review the actionable items each attendee will complete as a result of the meeting.

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5 Books Entrepreneurs Should Look for in 2023

Being an entrepreneur can be an isolating gig. Because of this, entrepreneurs are often some of the most proactive people when it comes to bettering themselves, their skills, and their lives. Here are some of the most anticipated books of 2023 that entrepreneurs should be chomping at the bit to get their hands on!

Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine

Written by the founder of Waze, this book captures the passion and perseverance it takes to be an entrepreneur while giving an inside look at the creation and sale of Waze to Google for 1.1 billion dollars. Uri Levine covers everything from Hiring and firing to when to sell your business.

What people are saying: “SPOILER ALERT: this book will change your life and become your "bible" if you are an entrepreneur." — Steve Wozniak, Cofounder of Apple

Good Power: Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

A combination of memoir, business guide, and call to action for good, the former chairman, CEO, and President of IBM gives entrepreneurs a powerful must-read. Broken into three sections, “Me”, “We”, and “Us”, Ginni’s book is sure to inspire transformation and change in its readers.

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5 Negotiation Tactics Every Entrepreneur Should Know

When you’re an entrepreneur, you’ve got to learn how to hustle. As you’re growing your business, challenging conversations are inevitable, and a good negotiation should be a dance that gets both parties some version of what they want. Take a look at five negotiation tactics every entrepreneur should know.

Listen more than you talk. It can be tempting to become a chatty Cathy when you are talking about your business and what you can do for a prospective client, but when it comes to negotiation, learn to embrace the silence. If you’ve engaged in conversation with a prospect, you’ve been given an opportunity to learn what this person wants so you can better design your strategy. Don’t throw this opportunity away by talking too much!

Use language that’s about them, not you. As you embrace the opportunity to learn what your potential client needs, don’t use language that brings it back to you, keep the focus and solution on them. Instead of saying “what I’m hearing is…”, say “it seems like you…”, this will keep them reflecting on their needs and show that your focus is on them and a solution, not on your own gain.

Never be the first one to throw out a number. When engaging in conversation with anyone, whether it be a prospective client, employee, or contractor. Don’t be the first to give a number. When it comes time to talk money, don’t be afraid to ask for someone’s budget rather than giving a price right out of the gate. Negotiation 101 says whoever says a number first has the weaker hand.

Don’t be discouraged by a no. I’ll even take it one step further, when you can, seek out a no! When people respond with no, it’s human nature to keep talking and explain why it’s a no. You learn far more about the person you’re negotiating with when you get a "no" response then when you get a "yes". We’re trained to see “yes” as a positive answer in negotiation, but you may be leaving an even better deal on the table by diving for that "yes" versus delving into that "no"!

End strong and positive. People won’t remember every detail of a negotiation, but they’ll remember how it ended. End on a good impression.

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Event Information

Start Date		01/21/2021 06:30 PM
End Date		01/21/2021 08:30 PM
Timezone		Canada/Mountain
Informal Networking		6:15 PM
Location		Online Zoom Canada
Chapter		Calgary, AB

See more related blog: http://ewomennetwork.over-blog.com/2020/12/top-small-business-trends-to-watch-for-in-2021.html

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