5 Business-Building Fall Marketing Tips for Entrepreneurs

As the summer draws to a close, vacations wrap up, and kids prepare to return to school, we entrepreneurs have a unique opportunity to refresh our marketing tactics. Leveraging the changing seasons not only keeps a company’s offerings relevant, but also taps into seasonal elements that can connect with customers in new – and stickier – ways. Read on for a few tips from eWomenNetwork to help you make the most of the fall season to engage your audience and drive business growth.

Fall Marketing Ideas for Entrepreneurs

Embrace Seasonal Themes & Aesthetics

Incorporate the rich colors and imagery of crisp leaves and cozy weather into your website, email design, and social media visuals, as well as printed collateral such as flyers and mailers. Ensure uniformity across your new seasonal elements to create a cohesive, autumn-inspired look across-the-board.

Launch Fall Promotion

Capitalize on events, activities, and holidays like back-to-school, apple picking, and Halloween, by offering seasonal promotions and discounts. Consider bundling synergistic products and services, or offering limited-time offers themed around these occasions, in order to attract attention, create a sense of urgency, and drive sales.

Create Engaging Seasonal Content

Develop blog posts, videos, social copy, email newsletters, and more, that tap into the fall experience. This could include fall recipes, home decorating tips, or weather-ready travel advice. By providing value and aligning with seasonal interests, you can build a stronger connection between your audience and your brand.

Host Seasonal Events or Workshops

Expand on this fall content by hosting virtual or in-person events, such as a webinar on fall fashion trends, a cooking class showcasing local produce, or a workshop on preparing homes and vehicles for colder weather. These events not only attract attention but also position your brand as an authority in your niche.

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How to get speaking opportunities | success institute

 

Atlanta PSC Panel

What is Coaching? Coaching is a jointly designed partnership that supports you and forwards your actions toward the achievement of your goals and visions in your business, career, or personal life.

We are proud to present Atlanta's Premier Success Coach Panel.

Join 3 of our local eWomenNetwork Premier Success Coaches and learn about their area of expertise in this dynamic interactive question and answerer session.

Susan Honea - Leadership Development and Mental Fitness Coaching

Connie Jones - Business Freedom Coach
Amy Matthews - Marketing Stratigest

Visit Us : http://www.ewomennetwork.com/

Register : http://www.ewomennetwork.com/event/atlanta-psc-panel-08-01-2024-9793/register

Productive (& Fun!) Summer Education Ideas for Women Entrepreneurs

 

An entrepreneur’s to-do list is never done. However, as we enter into the warmer months, we do have more daylight hours to work with and, often, a bit more flexibility in our schedules. Might we suggest a little “summer school?”

As a kid, the phrase might have suggested dull days behind a desk, but for grown-ups, the landscape of academic and artistic pursuits is filled with creative and enriching prospects. So, why not trade carpooling and teacher conferences, or utilize a bit of vacation time, to expand our minds? Consider the following ideas for “extra credit” courses that can benefit your business life, too.

Comedy & Improv: If you’re like us, you’ve always been curious about taking a class at the local stand-up spot. And, did you know, comedy and improv classes aren’t just for laughs? They can teach valuable business skills such as quick thinking, adaptability, teamwork, and effective communication across myriad settings and situations. Consider this your casting call to take a turn at the mic.

Cooking & Baking: Whether through a gourmet grocery or formal culinary school, cooking and baking classes are perennial favorites. Why not explore the cuisine of an exotic culture, or finally pin down the perfect pie crust? As you gain practical skills, the experience will also enhance your attention to detail and ability to perform under pressure.

Creative Writing: Have you always wanted to channel your inner poet? Pen the great American novel? Creative writing classes nurture the imagination and sharpen communication skills. These abilities are valuable in various professional settings, including marketing, content creation, and internal communication, where engaging narratives and messaging are essential.

Foreign Languages: In today’s globalized workplace, proficiency in another language can lead to opportunities for international business, negotiation, and collaboration, fostering inclusivity and expanding professional networks. What’s more, many self-study options in this category are ideal for those who want to learn at their own pace, on their own schedule.

Photography: Gone are the days of “point, shoot, and hope for the best” in the era of social media. In fact, the ability to engage audiences visually has become invaluable for content creation, marketing, and branding. It doesn’t take 1,000 words to know that the ability frame, light, capture, and edit compelling photos is priceless. 

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Building Networks that Empower: How Women Can Create Effective Business Networks

In the realm of business, networking is not just about building a list of contacts—it's about cultivating meaningful relationships that can provide mutual support and opportunities for growth. For women in business, these connections can serve as a springboard to overcome hurdles, achieve professional goals, and pave the way for future generations of women leaders. Today, we'll dive deep into how women can create effective business networks and how such networks can empower them to reach new heights in their careers.

Understanding the Importance of Networking for Women in Business

Research has repeatedly shown that robust business networks play a crucial role in the success of entrepreneurs and professionals alike. It's through these networks that we gain access to essential resources—knowledge, opportunities, mentorship, and support. However, the gender disparity within business networks is not insignificant. Women in business often find themselves contending with male-dominated networks, where access to resources may be limited. As a result, it's vital for women to build their networks proactively, focusing not just on quantity but also on the quality of connections.

Navigating the Networking Landscape

The world of networking can feel overwhelming. It's teeming with networking events, online platforms, and various groups that can sometimes feel more daunting than helpful. For women looking to build their business networks, it's crucial to navigate this landscape strategically. Consider your professional goals and target industries, and identify networking opportunities that align with these parameters. Seek out events and platforms where you're likely to meet peers, mentors, and potential business partners who share your interests and aspirations. The more relevant your network, the more empowering it will be.

Building Meaningful Connections

Once you've identified the right networking opportunities, the next step is to build meaningful connections. Networking isn't just about exchanging business cards—it's about engaging in authentic, mutually beneficial relationships. This means asking insightful questions, offering your knowledge and expertise where appropriate, and maintaining regular contact. Networking for women in business isn't about conforming to an "old boys' club" model; instead, it's about fostering relationships based on respect, empathy, and mutual

More info : Women's Entrepreneur Conference 2024

The Power of Community and Membership for Entrepreneurs

 

In a world where we're inundated with information and an overwhelming number of 'how-to' resources, entrepreneurs often find themselves feeling isolated and overwhelmed. Whether it's navigating the uncertainties of starting a business or scaling to new heights, community support can be the game-changer in your entrepreneurial journey. That's where the magic of being a part of a network like eWomenNetwork comes into play.

The Intrinsic Value of Community for Entrepreneurs

Let's start with a broader perspective. Some of the world's most successful entrepreneurs, from Richard Branson to Arianna Huffington, recognize the immense value of being part of communities and memberships. They don't just see these platforms as places to promote their ventures. Instead, they perceive them as wellsprings of knowledge, feedback, collaboration, and much-needed support.

When you're part of a community:

1. Shared Knowledge: You get access to insights and experiences that can help you sidestep mistakes and capitalize on opportunities.

2. Support System: Entrepreneurship is a roller-coaster. Having a community means having people who understand your highs and lows.

3. Collaboration: It provides opportunities to collaborate, co-create, and elevate each other's businesses.

4. Feedback: It's an avenue to receive genuine feedback which is invaluable for growth.

Unveiling the eWomenNetwork Plus Membership

Now, envision all these community advantages magnified manifold, tailored to empower the female entrepreneur in you. That's the eWomenNetwork Plus Membership for you. And if you're still deliberating, there's a awaiting you!

More info : Female Entrepreneur Podcast

Navigating Friendships in Business: The Pros and Cons for Women Entrepreneurs

In the realm of entrepreneurship, we often hear the phrase "It's not what you know, but who you know." Networking is a cornerstone of business success, but what happens when those business connections blur into friendships? Can you successfully mix friendship with business without risking either?

Today, we'll unpack the pros and cons of working with friends in the entrepreneurial world. We'll dig deep, share some insights, and provide actionable steps to help you decide if this is a venture you're willing to take. 

The Pros: The Bright Side of Working with Friends

Shared Vision and Values

When you and your friend are on the same page, there's a natural alignment that can make decision-making smoother. You both have a deep-rooted understanding of each other's values, which can be immensely beneficial when navigating the landscape of entrepreneurship.

Trust and Loyalty

In business, trust can be hard to come by. But when you're working with a friend, there's already a built-in layer of trust. This can speed up project timelines, make partnerships more robust, and give you the freedom to be more open and honest.

Emotional Support

Entrepreneurship is a rollercoaster of highs and lows. Having a friend as a business partner or colleague can provide a reliable emotional support system during tough times. They understand you on a personal level, which can be a godsend during stressful periods.

The Cons: The Not-So-Sunny Side

The Risk of Unprofessional Behavior

Friendship often comes with a casual dynamic, and that casualness can inadvertently creep into a business setting. This can lead to unprofessional behaviors like missed deadlines or a laissez-faire attitude toward responsibilities.

Conflict Resolution Can Get Messy

Disagreements are a normal part of business, but when you're working with a friend, resolving conflicts can become emotionally charged. The lines between friendship and business blur, and this can make finding a resolution more complicated.

More Info : Women'S Business Organizations In Atlanta

8 Skills Every CEO Must Have

Being a CEO is a challenging and complex job that requires a broad range of skills to be successful. A CEO must be able to manage the day-to-day operations of a company while also making strategic decisions that shape the future of the organization. Just because you’re an expert in your field, doesn’t necessarily mean you’ve cultivated all of your CEO skills just yet. So, let’s see what it takes:

Strategic thinking. One of the most important skills that a CEO needs is strategic thinking. A CEO must be able to see the big picture and make decisions that will guide the company's long-term growth and success.

Leadership. CEOs must be strong leaders who can inspire and motivate their teams to achieve their goals. They must be able to communicate a clear vision for the company and provide direction and support to their employees. Remember, a true leader goes beyond telling other people what to do. A true leader also inspires others to rise to the occasion.

Financial acumen. CEOs must have a deep understanding of the financial aspects of their business. They must be able to read financial statements, analyze data, and make informed decisions that will ensure the financial stability and growth of the company.

Adaptability. In today's fast-paced business world, CEOs must be adaptable and able to respond quickly to changing market conditions. They must be able to pivot their strategies when necessary and embrace new technologies and trends.

Communication skills. CEOs must be excellent communicators who can convey their vision and ideas to employees, investors, customers, and other stakeholders. They must be able to listen actively and respond thoughtfully to feedback and questions. CEOs also handle communication with all kinds of people and must learn to pivot their style accordingly.

Get More Info : 8 Skills Every CEO Must Have

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How to Celebrate Entrepreneur Day with Intention

Entrepreneurs are easily one of the most hard-working groups of people, but that doesn’t mean they don’t deserve a break. Take World Entrepreneur Day to slow down, reflect on your accomplishments, thank your support group, and toast to your empire. Our Digital Advantage team has come up with different ideas of how you can celebrate with intention. 

What is World Entrepreneurs Day?

Entrepreneur Day always occurs on the third Tuesday of November, which falls on November 16th this year. Being an entrepreneur means you organize and operate a business to produce goods or services for profit, but they take on a big risk to do so. World Entrepreneur Day (WED) honors those, men and women, who have built their business venture(s) from the ground up. 

What does it mean to celebrate something with intention?

There are special moments in life that are often celebrated, such as the “typical events” like birthdays, graduations, anniversaries, and promotions. However, most of those moments make us feel obligated to celebrate. To celebrate with intention, you have the determination to get it done because it is one of your goals. Add “Celebrate World Entrepreneur Day” to your do list to ensure your hard work gets acknowledged, especially by yourself.

Mentor Another Entrepreneur

Consider mentoring an upcoming entrepreneur, if you have successfully proven yourself in your industry. Since they are just starting they will have a lot of questions, as there are a lot of unknowns when entering the entrepreneurial world. Give them advice, resources that helped you, or even a nudge in the right direction if they’re feeling stuck. You could also shout out their products or services on social media to help their brand get more eyes on them.  

Host A Celebration

What better way to celebrate Entrepreneur Day than to give back to the people that believed in your business! That can include offering deals on your products or services, a small giveaway on social media, or hosting an event with snacks and beverages. Anything you can do, or afford, to show your appreciation and celebrate with your community because if it wasn’t for them you may not be where you are today. 

Start with the customer – find out what they want and give it to them.

Acknowledge Your Support System Who Helped You Get to Where You Are

We all have someone, or multiple people, that have helped us get to where we are today. That could be your family supporting your business endeavors, or a fellow entrepreneur that mentored you in your early stages. Take a moment during World Entrepreneur Day to say thank you to the people that have supported you in all phases of your business. That could be a simple text, email, or phone call, or even shouting them out on social media. 

Get More Info : How to Celebrate Entrepreneur Day with Intention

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The 20th Annual Entrepreneur Conference Expo Recap

Last week we celebrated our 20th Annual Entrepreneur Conference + Expo and it was ICONIC. We chose the name ICON because the Conference is awe-inspiring every year and our 20th anniversary was better than ever. The International Conference brings together such a diverse group of women entrepreneurs, who can inspire one another and help each other succeed. If you couldn’t make this year’s event, we’re here to fill you in on all the greatest moments.  

What is ICON?

ICON is the #1 women’s entrepreneur conference, of its kind, that is hosted annually in August. This networking event brings together some of the brightest and most accomplished achievers in a beautifully diverse, inspiring, and supportive environment. Our members that attend ICON are inspired, motivated, positive business owners and entrepreneurs who are here to help each other succeed. Here at eWomenNetwork, our mission is to help one million women entrepreneurs achieve one million dollars in annual revenue. Our International Conference is focused all on helping women launch, grow and scale their businesses with the exchange of ideas, best practices, tips, and strategies. 

Pre-Con Bonus Day Highlights

Wednesday, August 25, 2021

eWomenNetwork’s Creative Director, Briana Dai hosted the pre-con bonus day bringing great energy to our kickoff. In conversation with Briana, she talked about what we learned from the pandemic financially and how we can prepare for the next world event that changes our economy.

Michael & Jill Leonard, Founders of the Market Vibe, hosted a REEL Them In workshop on the ins and outs of creating and leveraging Instagram Reels. Getting anyone who attended eager to put themselves out in the digital world.

Kate Paine, CEO of Standing Out Online, gave a workshop on How to Leverage LinkedIn for the best success, complete with before and after shots of Kym and Sandra’s LinkedIn Pages.

Sam Horn, CEO of the Intrigue Agency and a bestselling author, hosted the “Claim It. Name It. Fame It.” workshop. Sam shared the do's and don'ts from bestselling authors she's worked with, along with insights from her own 9 books. As well as the hundreds of clients she's helped get published and turn their books into TEDx talks, paid speaking careers, virtual coaching, and lucrative online programs.

If you want to thrive in today's rapidly changing world, you can't just be an entrepreneur, you have to be a thought leader. Now is the time to invest in a more rewarding future by writing a quality book you'll always be proud of that scales your business success, keeps you relevant, and generates revenue for years to come.

eWN members Deborah Daniel and Robin Edgar hosted The Smart Money Talk where they discussed the oh-so dreaded topic of conversation, money.

And to end the night we had our Platinum Member Reception in the evening with our amazing sponsor, Maker’s Mark. Our members had a chance to drink, eat, and mingle!

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Related More Blog : Women Entrepreneur Podcasts

Traditional Publishing vs. Self-Publishing

 

Writing a book is an incredible ambition and for entrepreneurs it has many advantages.  Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business.

The good news is that it’s never been easier to publish a book.  The bad news is that it’s never been easier to publish a book.   

I worked for Barnes & Noble for 10 years specializing in author events.  I worked with major publishers, subsidy publishers, and self-published authors to plan, promote, and source books for hundreds upon hundreds upon hundreds of events. For years I spent each day working with incredibly knowledgeable people. I saw authors reach insane heights of success, and others crash and burn.  I saw the good, the bad, and the ugly of each side of the dice.  

As an entrepreneur, you don't want to waste time and energy on something that isn't going to grow your business. To get your book published and to get it done right, it’s important to have a thorough understanding of the three different publishing paths you can take, and their pros and cons.

TRADITIONAL PUBLISHING

Whether you realize it or not, this is the method almost everyone is most familiar with.  If you walk into a Public Library or Target, any book you see on their shelves is traditionally published.  If you walk into a bookstore, chances are 99% of the books are traditionally published.  Many think traditional publishing is the more challenging route because of the gatekeeping aspect; you have to be chosen. But when looking at the benefits and seeing if jumping over those hurdles are worth it, it’s all about what you want to get out of publishing your book. 

PRO: Prestige.  If you get your book traditionally published it means that you were selected from a pool of thousands. You’ve done the same thing people who’ve won the Pulitzer Prize have done. Anyone can get in a pool and swim, but not everyone gets to go to the Olympics, and traditional publishing is the Olympics of the book world. 

CON: Longer turnaround time.  Just because you’ve completed your book and a publisher bought it, doesn’t mean it’s ready to go.  When you sign on the dotted line it will be at least a year or two before your book is on the shelves. You work with an editor and a copyeditor (there’s a difference) for a long while, while other teams work on marketing, cover design, formatting, working with buyers, and more.  And let’s not forget that traditionally published books have a different printing process that also requires more time. 

Get More Info :  Traditional Publishing vs. Self-Publishing

 

Mastering First Impressions

First impressions are important. People make judgements about you in as little as 20 seconds. Studies have shown that first impressions, particularly in person are dominated by gut feelings. Some traits we can control (handshake, smile, eye contact, etc.) and others we cannot. But what about after those 20 seconds are up? After all, networking events are longer than 20 seconds and there are lots of opportunities to meet new people. What happens when you need to cement your good impression and build on the simple things? Here are some tips to make an A+ first impression. 

Put down your phone.  We get it. You’re at an event, you meet new people, you want to check in, tag, take selfies, and show the world you’re a boss lady! But be strategic when capturing that content! Living in the moment is important, and when making connections for real and not just for show, you want to be authentic. If you're all about your phone, it may look like you're all about you and the people you meet may get the impression you're not interested in a meaningful connection.  Capture the social content you need and save to your phone to be posted later.  That way you can be present for the people you are meeting AND be thoughtful in what you're posting after the event to give the event organizers well-deserved public kudos! 

Listen more than you talk.  When diving into networking it can be easy to think “what’s in it for me?” Try to shake off that mentality and reframe your thinking to be “what’s in it for us?” People can tell when you’re waiting for your turn to speak and not truly listening. A good listener is a good contact to have, be that person for the people you meet, and they’ll be more likely to be that person for you. 

Get More Info :  Mastering First Impressions

Adding Revenue Streams

 

As an entrepreneur, you have many things to consider- chief among them cash flow. Obviously, you must ensure your profit margins are in place, you have enough to cover the cost of doing business, and bring in enough to assure growth and pay yourself the salary you desire, but what happens when times are lean? How do you supplement that income and add additional revenue streams? We have some ideas…

Speaking

If you’re an entrepreneur, you clearly have a zone of genius. Speaking to that zone of genius onstage is a fantastic way to supplement income with paid speaking gigs and draw attention to your business in front of your potential customer base. For more information on speaking opportunities, click here. 

Podcasts

Comparable to speaking, podcasts give you a great platform to show your zone of genius and engage with your audience. Not only does it show you as an expert in your field, you’re given the opportunity to connect with peers through interviews and eventually monetize through sponsorships, ads, paid membership tiers, and more. 

Social Media

It may be easier said than done as it does take hard work but depending on the size of your network and social media audience, with some strategic content planning, and add revenue with brand partnerships and paid.

Get More info : Adding Revenue Streams  

How Our CEO Does Self-Care Pre-Conference

 

ICON 2022 is a magical time. But it’s also one heck of an undertaking here at eWomenNetwork. In the time leading up to conference the days are long and brains are bursting at the seams with all of the overflowing to do lists. The eWN community is filled with entrepreneurs who know that feeling well. For you, that time could be tax season, right before an important retreat, the holiday season, etc. It’s different for everyone! With such a busy community of successful entrepreneurs, we figured it’s the perfect time to share with you some of our CEO’s favorite self-care treatments to prep for ICON 2022.

Sandra Yancey recently spent the day at Beauti Science, a Dallas area Med Spa who will be part of our first ever Beauty Lounge at ICON 2022. They’ll be offering services at ICON and we are THRILLED to have them as a partner.

Here are some of Sandra’s favorites:

Botox. This magical little needle does more than just reduce signs of aging. Did you know it also has been proven to stop migraines, reduce excessive sweating, and reduce joint pain? And that’s just the beginning. But perhaps the most immediate benefit of botox is the years it takes off your face with no surgery needed. Everyone has different feelings about the aging process, the most important thing is that you feel good about yourself. 

PRP Facial. Otherwise known as the “vampire facial”, the PRP Facial utilizes microneedling. Microneedling is a pain-free, non-invasive way to stimulate collagen production. In addition to reducing the appearance of fine lines and wrinkles, this treatment also helps with sun damage, rosacea, and has been known to shrink pores. A great service for people of all ages, this facial is a great way to give you a CEO glow. 

Get More Info :  How Our CEO Does Self-Care Pre-Conference

5 New Year's Resolutions Every Entrepreneur Should Make in 2023

As you may have learned from our smash hit Webinar: Goal to Game Plan, NOW is the time to make those plans for 2023! We have our work goals and personal goals, but every good entrepreneur knows the secret is to get clear and start STRONG. 

 

1.) Get clear on your finances. Any ambiguity surrounding your finances should be made crystal clear. That should be a top (if not THE top) resolution for 2023. It may not be the most invigorating way to start the year, but before tax season, take the time and hire the right experts to answer all your questions.

 

2.) Understand your goals. Your everyday actions should always be working toward your goals. Take the time to create an action plan around your goals and gain a deeper understanding of what actions you must take to achieve them.

 

3.) Be more empathetic. They say to treat the janitor with the same respect as the CEO. This is especially true for CEOs. To be a leader worth following, you must remember that everyone around you also has hopes and dreams, perhaps you can both help each other get there. 

 

4.) Take care of your physical, mental, and emotional health. Being an entrepreneur is rewarding, but it’s hard work! You must treat your body and your mind with the utmost care and understanding. This includes taking time off, nourishing yourself, exercise, and more! 

 

5.) Find an accountability partner. With so many moving pieces, it can be especially easy to let yourself off the hook. It’s one of the reasons so many New Year’s resolutions fail! So, as we move into the last couple weeks of 2022, find that person who will keep you accountable while cheering you on. No one does it alone.

If you're looking for more inspiration on how to reinvent your business in 2023, look no further!

 

Get More Info : women in business networking

 

4TH ANNUAL VIRTUAL CONFERENCE PRESENTED BY eWOMENNETWORK 

The Foundations of Social Media for Business Owners

 Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory.  Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as (at best) behind the times, or (at worst) illegitimate.  The good news is that there are tons of social media courses and seminars to familiarize you with how to leverage your social media presence.  But depending on when you hopped on the social media train (or how long you’ve avoided it), even the learning tools can be intimidating if you don’t know the basics.  You can’t learn to read without learning your ABCs, so if you’re someone who has previously listened to experts on social media strategy, but found yourself saying “Wait, what is a reel? What is a hashtag? Why are their different kinds of pages?”  We’re hear to help.  Here are the ABCs of social media:

Let's take a look at the most common platforms: 

• Facebook
• Instagram
• Pinterest
• Twitter
• LinkedIn

Best advice for someone who is a social media novice?

Don’t jump in all at once. If you’re managing and building your social media on your own, pick ONE platform (probably best to start with Facebook or Instagram). Learn that platform, give yourself time to get comfortable, learn, engage, and when you feel good about it and it’s a part of your regular workflow with ease, add another. At the start, it’s better to have one STRONG, well thought out presence than four flimsy and disjointed accounts.

BONUS! Your Social Media Glossary:

Personal Profile: A personal profile is about YOU. While many people use their personal pages to promote their businesses as well, personal profiles are where people post about their lives, families, pets, etc.

Business Page: A designated business page is about your business, not (necessarily) you as a person. This is where you promote your business hours, contact info, calls to action, services, new promotions, etc. Facebook and LinkedIn have completely separate templates for Personal vs. Business pages. With other platforms, it’s the name and content that shows the differentiation.

Post: This is most-commonly used for Facebook and Instagram posts that are not stories or reels.

Stories: Are usually in the moment posts that shares your day with users. They last for 24 hours and disappear afterward. Stories are used on Instagram and Facebook.

Reels: Short-form video content used on Instagram and Facebook. Facebook reels are 30 seconds or less. Instagram reels are 60 seconds or less.

Pins: Are essentially bookmarks that people use to save the content they’re curating on Pinterest.

Tweet: A post on Twitter. Also used as a verb when interacting with other Twitter users.

Facebook Group: A feature on Facebook that allows you to have a private community focused on any subject.

Get detail info: The Foundations of Social Media for Business Owners

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Diary of My First eWN ICON

When I started with eWomenNetwork a mere six weeks before conference, I was told that ICON 2021 would be our Super Bowl.  Now I don’t know much about sports, but I do know that breaking in a new player weeks before the big game, is a move most coaches wouldn’t be thrilled about, but the whole team was nothing but supportive, patient, and encouraging. 

I knew the days would be long (but rewarding), and I’d finally get a chance to see many of the lovely faces I’d met over zoom in person.  And so I packed up my dog and sent him to stay with my Mother for the week, while I checked into the Embassy Suites, in a room bigger than my apartment. 

In a way it was peculiar to be at a live event again.  All the jobs I‘ve had before this one have been rooted heavily in large-scale events, and for a while, as we all navigated the solitary, screen driven, hug-free isolation of 2020, it seemed like we’d never be able to attend one again. And yet, over 300 of us made it. 

WEDNESDAY STATS:

Steps: 12,087

Speakers Seen: 9

Hugs: 3

WEDNESDAY TAKEAWAYS:

• I may be a millennial, but I am not Instagram savvy. I’m glad I wasn’t alone in being behind the times in my knowledge of Instagram Reels. 

• Before Kate Paine gave us a look at the before and afters of Sandra and Kym’s LinkedIn pages, I had no idea there were so many features I wasn’t utilizing. I thought my LinkedIn was pretty good, but it just goes to show that sometimes you just need an expert. Also, that blue dress was sensational.

• Can we just talk about Sam Horn for a second? What a speaker.  Her voice is so soothing and yet her content is so electric! Her Pre-Con talk was so good, I took pictures of the slides.  I didn’t have the pleasure of seeing her talk on Friday night, but I’m told she shut the place down!

• The Smart Money Talk was a delight.  I had it in my head that men and women who specialize in finance are boring, simply because I myself am not a finance person and the subject tends to go over my head.  I was so WRONG! In addition to being experts in their field, Deborah Daniel and Robin Edgar were engaging and hilarious! 

THURSDAY STATS:

Steps: 19,815

Number of Blisters: 1

Hugs: 4

THURSDAY TAKEAWAYS:

• I’ve had the pleasure of working with Sandra for six weeks, and while I’ve seen her speak on camera as I sat in on some of the video editing process, no camera can do her stage presence justice. 

•  I finally got to poke my head into the Platinum Lounge and OMG.  How gorgeous.  The conference team did an extraordinary job.  I like to think Margie Samuels would have totally dug the Maker’s Mark presence in such a glam room. 

•  The Femtor Awards are one heck of a production! The lights, the music the videos- WOW! I was not expecting the scale of the Femtor Awards to be so epic. Congratulations to the incredible women who were recognized from all over the country.

FRIDAY STATS:

Steps: 14,848

Number of Drum Café Videos I sent to my Mom: 5

Hugs: I lost count

FRIDAY TAKEAWAYS:

• While I didn’t get to fully participate because I was working backstage, the Drum Café experience was LIT!

•  The giveaways at ICON are impressive!  I was jealous of all the attendees who got to enter and SO excited every time I heard a name I recognized win!

•  Mainstage Showcase was equally awesome.  Aside from the interesting, diversified content, I can’t wait to see those Vogue shots come through!  I wore all black to conference which is a little boring, but the Mainstage ladies brought their A-game. Cathy Reilly in the blue dress with the cape and Natalie Clayton in the pink jumpsuit really popped with the Tiffany blue background onstage!

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6 Ways to Kickstart Your Week Right

 Mondayitis is the feeling of weariness and general distress that individuals feel when starting Monday morning work week. It’s typically expected to follow the excitement of the weekend as the ‘non-workdays’ seem to come slow and leave fast. Before you know it, you’re waking up to the sound of your alarm before the sun rises to a new week. You suddenly stop and realize you haven’t completed the tasks you had on your to-do list and now it’s growing even longer. 

For many of us, this can be overwhelming and difficult to conquer at the beginning of the week. We have great news - it doesn’t have to be. We’re back with our Digital Advantage team to give you six simple and effective ways to kickstart your week off right. No more manic Monday’s...who’s with us?

1. Set Your Weekly Goals

These can be related to your work- and day-to-day life. Whether it’s following a bedtime, prepping your meals or enforcing deadlines on specific projects, setting realistic goals for yourself is a great way to get out of your comfort zone and practice self-control. These skills will also help you become a more productive and well-rounded individual as you learn to master them. 

It’s just as important to keep a list of your completed goals, as well. Reward yourself no matter how small the accomplishment is - progress is progress. Plus, this will help give you something to look forward to and that’s motivation in itself. Make a candlelit bath, a new book, or a Netflix binge night an incentive. These simple, yet impactful moments of self-love will not only give you a confidence boost, but will help rejuvenate and prevent negative thoughts like self-doubt. 

2. Find Inspiration Around Every Corner

You come across a lot of stimulants throughout your day whether you realize it or not. The key is to take advantage of these things and transmute them into motivation. This will result in the right mindset of focusing on the positive influences around you. 

It’s as easy as turning on your favorite podcast, watching YouTube videos of relatable people offering daily affirmations or listening to your favorite Spotify playlist that gets you going. Another great way to get inspired, if you have more time on your hands, are Ted Talks. These influential videos not only motivate through storytelling, but offer advice on various issues like business, health and lifestyle, finances, and relationships.

3. Maintain a Positive and Optimistic Mindset

This may be one of the most important factors to start your week off on the right foot. Going into the new week with a positive and optimistic mindset can affect your productivity and efficiency. What you think, you become. We’re human, so it’s completely normal to experience dark clouds, but keep in mind they will pass. Focus on the good things surrounding you and watch how that energy radiates.

Practice this every morning by creating a mantra you can recite. Remember, while you’re reciting this put all your intentions into it. If you don’t have the capacity to do so yet, try waking up to meditation music, stretching and avoid touching your phone at all costs.

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The Power of Podcasting: Boost Your Reputation and SEO Rank

 As business owners, we’re always looking for fresh new ways to promote our business. We have this great product/service so it’s reasonable to want to share that with as many people as possible! However, especially in a saturated industry, how do we ensure that we are reaching a new audience? 

Technology is always changing so keeping up with the latest trends in technology is a great way to start! Podcasting, for example, has been a force that has taken over the internet. This SEO tactic is a convenient, intimate and engaging format so it’s no wonder 58% of listeners spend one to 5 hours listening to podcasts per week! 

You might be wondering if a podcast is right for your business. After all, if you’re going to invest valuable resources and time into making one, you want to make sure that you truly reach a new audience! So what’s the big deal with podcasting? And how can it help elevate your brand?

Convenience

One of the most appealing parts of podcasts is their convenience. According to a report, more than 60% of people listen to podcasts at home or while in the car. People are busy and podcasts can be easily intertwined into their lives without disrupting them. The pure audio component makes it possible for people to consume your content even while they drive, workout, cook, etc. After all, reading an article or watching a video isn’t necessarily the best idea while driving. Another appealing aspect of podcasts? They come in a variety of lengths. You only have 5 minutes during lunch or maybe it’s Sunday and you have an hour? There’s a podcast for that! 

Intimate

Podcasts are more intimate than other modes of communication and give people another way to engage with you. Ideally, listeners will connect with the podcast host and will continue to come back regularly to listen to your podcast. Through the stories you tell and the conversations you have, your audience is more likely to relate to your brand. You are able to build stronger relationships with your audience because you’ve introduced a human element to your brand. In addition, the presence of audio allows you to have more control over the interpretation of the subjects and stories you dive into. With text, a reader can interpret the tone of a sentence differently than you intended. Podcasts are great because the audio component allows people to clearly hear the emotion behind your words. 

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