Women Entrepreneur | Momentum Before the Moment

In Momentum Before the Moment, Marisa Maggio-Harelson shares lessons from nearly 15 years of building and leading a successful wellness business and explores what it really takes to create sustainable momentum through every season of entrepreneurship.

Women will discover how vision, belief, consistent action, community, and proximity can create forward movement, even when progress feels slow. Marisa challenges the idea that success requires constantly pushing, forcing, or doing more and offers a different path: building momentum through intention, authenticity, connection, and courageous action.

Attendees will leave inspired to recognize the momentum they may already be creating and empowered to take the next step that can move their business, leadership, and vision forward.

Marisa Maggio-Harelson

Wellness Entrepreneur and Motivational Speaker

Marisa Maggio-Harelson is a wellness entrepreneur, speaker, yoga and meditation teacher, and passionate advocate for helping women create meaningful change in their health, businesses, and lives. 

A former television news and health journalist, Marisa has spent nearly 15 years in the wellness industry, building and leading a multimillion-dollar organization while mentoring women to step more fully into their potential, purpose, and leadership.

Her work brings together holistic wellness, breakthrough technology, personal development, and love-led leadership. At the heart of Marisa’s message is the belief that momentum begins long before we can see the results. Marisa inspires women to stop measuring their success only by the big visible wins and instead recognize the small, intentional actions that create lasting growth. Whether she is speaking on stage, leading a team, teaching yoga, meditation, sound healing or connecting one-on-one, Marisa’s mission is simple: inspire change, create connection, and remind women that one person really can make a big difference.

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eWomen Conference: Empowering Women Entrepreneurs to Scale, Lead, and Succeed

In today’s rapidly changing business world, women entrepreneurs need more than motivation to build successful and sustainable companies. They need practical strategies, meaningful connections, strong leadership skills, and access to people who understand the challenges of entrepreneurship. The eWomen Conference, presented through the eWomenNetwork ICON Experience, brings these elements together to create an environment where entrepreneurs can learn, connect, and prepare for their next stage of growth.

The eWomen Conference is designed for entrepreneurs and business leaders who are ready to move beyond simply starting a business and focus on building something scalable and impactful. With an emphasis on business growth, leadership, visibility, technology, and strategic decision-making, the event offers an opportunity to gain insights that can be applied long after the conference ends.

What Is the eWomen Conference?

The eWomen Conference, also known as the eWN ICON Experience, is the annual flagship gathering of eWomenNetwork, a business community focused on supporting women entrepreneurs. The 2026 conference is scheduled for August 12–15, 2026, in Dallas, Texas. The event welcomes both eWomenNetwork members and non-members, making it accessible to a broad community of entrepreneurs and professionals.

For 2026, the conference focuses strongly on helping established entrepreneurs refine their businesses and work toward seven-figure growth. The event emphasizes strategy, leadership, sustainable systems, visibility, AI integration, and practical execution rather than inspiration alone.

Why Attend the eWomen Conference?

Attending a major entrepreneurial event can provide benefits that are difficult to achieve through online courses or independent research. The eWomen Conference creates a dedicated environment where entrepreneurs can step away from daily operations and focus on the bigger picture.

One of the biggest advantages is access to practical business knowledge. Attendees can explore strategies related to revenue growth, positioning, leadership, marketing, decision-making, and technology. The 2026 experience also highlights artificial intelligence as an important tool for improving efficiency, clarity, and business growth.

The conference also encourages entrepreneurs to think differently about their current businesses. Instead of simply working harder, attendees are encouraged to consider how better systems, stronger leadership, strategic visibility, and intentional growth can create better long-term results.

Build Valuable Business Connections

Networking is another important reason to attend the eWomen Conference. Entrepreneurship can sometimes feel isolating, especially when business owners are making major decisions without a strong peer network.

At ICON, entrepreneurs have the opportunity to meet other business owners, professionals, speakers, and leaders who understand the realities of building and scaling a company. These connections can lead to collaborations, referrals, partnerships, mentorship opportunities, and long-term professional relationships.

The conference website notes that eWomenNetwork connects more than 500,000 women across the United States, Canada, the United Kingdom, and Australia while producing thousands of networking events.

Learn From Experienced Entrepreneurs and Speakers

A major attraction of the eWomen Conference is its lineup of experienced speakers and business leaders. The 2026 featured speaker is Candace Nelson, co-founder of Sprinkles and Pizzana, who brings extensive experience in entrepreneurship, consumer businesses, branding, and investment.

Other 2026 speakers include eWomenNetwork founder and CEO Sandra Yancey, President and CMO Kym Yancey, Chief Creative Officer Briana Dai, Donia Duchess, Galit Ventura-Rozen, and Linda Clemons.

The event has also welcomed notable speakers in previous years, including Sara Blakely, Lisa Nichols, Sheila Johnson, Soledad O'Brien, Stacy London, Brooke Burke, Shawn Achor, and others.

Turn Inspiration Into an Action Plan

Many conferences provide inspiration that disappears once attendees return home. The eWomen Conference aims to make the experience more actionable by focusing on practical frameworks and execution.

The 2026 ICON experience highlights a 90-day execution plan designed around an entrepreneur’s next revenue milestone. It also covers areas such as million-dollar revenue strategy, visibility and positioning, leadership development, decision-making, and AI integration.

This approach allows attendees to return to their businesses with clearer priorities and practical steps rather than simply a notebook full of ideas.

A Conference for the Next Stage of Growth

The eWomen Conference is particularly relevant for entrepreneurs who have already achieved initial success and are ready to build their next level. Growing a business requires different skills at different stages. What works for a small startup may not work when a company begins expanding its team, revenue, customer base, or operations.

ICON encourages entrepreneurs to examine their systems, leadership capabilities, positioning, and growth strategies so they can build businesses capable of sustainable expansion. The conference's stated mission includes helping one million women each reach one million dollars in annual revenue.

Experience the eWomen Conference in Dallas

The 2026 eWomen Conference will take place at the Fairmont Dallas, located at 1717 N Akard Street in Dallas, Texas. The venue provides a central setting for several days of learning, networking, and business development.

Whether you are looking to improve your leadership, strengthen your marketing strategy, explore AI, increase revenue, or connect with ambitious entrepreneurs, ICON provides an environment built around growth and collaboration.

Conclusion

The eWomen Conference is more than a traditional business conference. It is an opportunity for entrepreneurs to step back from everyday responsibilities, rethink their strategies, learn from experienced leaders, and connect with a community that understands the entrepreneurial journey.

As business continues to evolve through changing markets, emerging technologies, and new customer expectations, entrepreneurs need to keep learning and adapting. The eWomen Conference provides a space where women entrepreneurs can gain practical knowledge, build valuable relationships, and prepare for their next level of success.

For entrepreneurs who are serious about scaling their businesses, strengthening their leadership, and creating meaningful long-term growth, the eWN ICON Experience can be a powerful step toward turning ambitious goals into measurable progress.

How to Raise Your Prices Without Losing Clients

You may already know you should raise your prices. Your skills have grown, and your experience has deepened. Your results? They speak for themselves. 

And yet, every time you think about actually doing it, something stops you.

What if clients leave? What if new prospects say no? What if the market will not support it? What if you price yourself out of the relationships you have worked so hard to build?

These fears are understandable. 

They are also, for most entrepreneurs, completely unfounded. The reality is that raising your prices, when done thoughtfully, rarely costs you the clients you are afraid of losing. 

What it does cost you is the clients who were never willing to pay for the full value of your work. And those are not the clients your business should be built around.

If You Have Not Raised Your Prices Recently, You Have Lowered Them

This is the part most entrepreneurs don't think about. 

When your prices stay the same while your costs increase, your expertise grows, and the market shifts around you, your rates are effectively going down. You are delivering more value for the same or less money, and over time that gap becomes a real problem.

It can show up as resentment toward clients who are paying rates that no longer reflect the work involved. It can show up as burnout from needing to take on more clients just to maintain the same income. Or as a quiet frustration that you are working harder than ever and somehow still not getting ahead financially.

Raising your prices is not about charging more for the sake of it. It is about correcting a gap that has been growing wider with every month you have waited. 

Your rates should reflect where you are now, not where you were when you started.

Try It Out: Look at the rates you are currently charging and ask yourself when you last adjusted them. If it has been more than a year, your prices are likely behind your value. Write down three specific ways your work has improved or expanded since you last set your rates. That list is your case for a price increase.

The Clients You Are Afraid of Losing Are Rarely the Ones Who Leave

The fear of losing clients is the single biggest reason entrepreneurs delay raising their prices. 

It feels personal. These are people who trusted you, who chose you, who built a relationship with you. The thought of that relationship ending over money is deeply uncomfortable.

But here is what actually happens in most cases. Your best clients, the ones who value your work and understand the results you deliver, are not surprised by a price increase. 

Many of them have been expecting it. Some of them have been quietly wondering why you have not raised your rates sooner. 

These clients chose you because of the quality of your work, not because you were the cheapest option available.

The clients who leave after a price increase are almost always the ones who were price-sensitive from the beginning. 

They were the ones who negotiated the hardest, asked for the most extras, and required the most hand-holding. Losing them feels scary in the moment, but it creates space for clients who are willing to pay what your work is actually worth. And those clients tend to be easier to work with, more respectful of your time, and more appreciative of your expertise.

Try It Out: Think about your current client roster. Which clients would you be genuinely relieved to no longer work with? In many cases, these are the same clients who would push back hardest on a price increase. Let that inform how you feel about the possibility of turnover.

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Radiate Confidence: How to Get Visible AF (Authentic & Fearless)

What would happen if every woman in your chapter showed up boldly on video… and your entire community became more visible, magnetic, and unforgettable? In this energizing session, you’ll learn how to ditch the fear, show up authentically, and use simple video strategies to attract clients faster. Discover quick on-camera tweaks, confidence boosters, and easy ways to repurpose content so visibility feels fun—not forced.

Give your members the tools to shine, connect, and grow their businesses with video.

Katie Sevenants

Visibility Coach | On-Camera Confidence & Beauty Expert

Hello! I’m Katie Sevenants—speaker, international best-selling co-author, and Premier Success Coach based in Colorado Springs. I help women entrepreneurs embrace their authentic voice and show up confidently on camera so they can grow their business with visibility that actually feels good.

With a unique blend of public speaking experience, beauty expertise, and mindset coaching, I teach midlife entrepreneurs how to turn camera nerves into magnetic presence. My work is all about helping leaders communicate with clarity, personality, and genuine connection—whether they’re going live, hosting webinars, or creating content for social media.

Through coaching, workshops, and keynote talks, I’ve helped countless women step into their power, shine on video, and attract the clients who are already looking for someone just like them. And yes—we make the whole process simple, fun, and empowering.

Through tailored coaching sessions, workshops, and keynote speeches, I’ve had the privilege of guiding numerous individuals toward mastering their on-camera presence. My approach is rooted in cultivating a mindset of self-assurance and leveraging individual strengths to create an impactful digital persona. Whether it’s for live video, webinars, or recorded content, I equip my clients with practical skills and strategies to confidently show up in the digital world and connect with their audiences. Not to mention we make it easy and fun!

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eWN Conference 2026: Fuel Your Fire, Scale Your Business, and Build What’s Next

Entrepreneurship is changing faster than ever. With artificial intelligence, shifting markets, evolving customer expectations, and increasing competition, business owners need more than motivation to succeed. They need practical strategies, strong connections, leadership skills, and the confidence to take their businesses to the next level. That is exactly what the eWN Conference 2026 was designed to deliver.

Hosted by eWomenNetwork, the eWN Conference 2026, also known as the ICON Experience, brought entrepreneurs together for an experience focused on business growth, leadership, networking, and transformation. The 2026 event took place from August 12–15, 2026, in Dallas, Texas, at the Fairmont Dallas. It also marked the 26th anniversary of the annual conference.

What Is the eWN Conference 2026?

The eWN Conference 2026 is the annual ICON Experience organized by eWomenNetwork, a global business community focused on helping women entrepreneurs grow and succeed. According to the official conference website, eWomenNetwork connects more than 500,000 women across the United States, Canada, the United Kingdom, and Australia while producing thousands of networking events.

Rather than being simply another business conference, ICON is positioned as an opportunity for entrepreneurs to step away from daily operations, rethink their strategies, and focus on what comes next.

The 2026 theme centered on “Fuel the Fire,” encouraging entrepreneurs to refine their standards, reclaim their focus, and reignite the conviction that helped them build their businesses in the first place. The event specifically focused on entrepreneurs who were ready to scale rather than simply start.

Why the eWN Conference 2026 Matters for Entrepreneurs

Growing a business requires more than working harder. Entrepreneurs need the right systems, people, knowledge, and mindset to move from one stage of growth to another.

The eWN Conference 2026 was built around this idea. Its messaging emphasized that the strategies that helped an entrepreneur reach their current level may not necessarily be the same strategies needed to reach seven figures and beyond.

The conference provided an environment where entrepreneurs could explore important areas such as:

• Business growth and scaling
• Leadership development
• Strategic decision-making
• Networking and relationship building
• Marketing and customer connection
• Artificial intelligence and emerging technology
• Building sustainable business systems
• Personal and professional development

This combination makes the conference relevant for established business owners who want to become stronger CEOs and create businesses capable of sustainable growth.

A Conference Focused on Scaling

One of the strongest themes of the eWN Conference 2026 was the transition from simply running a successful business to building an organization capable of scaling.

Entrepreneurs who are already generating revenue often face a different set of challenges. They may need to delegate more effectively, improve internal systems, develop stronger teams, increase profitability, and make strategic decisions with a long-term perspective.

The 2026 ICON experience addressed this next stage of entrepreneurship by focusing on entrepreneurs who were already generating revenue and wanted to expand intentionally. The official event messaging highlighted areas including revenue expansion, CEO leadership, scalable systems, and surrounding yourself with people who think at a similar level.

Powerful Speakers and Business Insights

Another major attraction of the eWN Conference 2026 was its emphasis on experienced entrepreneurs, business leaders, and inspirational speakers.

The 2026 conference featured Candace Nelson, co-founder of Sprinkles and Pizzana, as a featured speaker. Her entrepreneurial journey provides an example of how creativity, branding, innovation, and business strategy can be combined to create recognizable companies.

eWomenNetwork has also welcomed numerous influential speakers over the years, including Sara Blakely, Lisa Nichols, Sheila Johnson, Janine Turner, Mathew Knowles, Carly Fiorina, and many others.

These speakers bring different perspectives to entrepreneurship, allowing attendees to learn from real-world experiences rather than relying only on theoretical business advice.

Networking With Like-Minded Entrepreneurs

Networking is one of the biggest advantages of attending an entrepreneurial conference.

The eWN Conference 2026 created an environment where business owners could meet other entrepreneurs, exchange ideas, explore potential collaborations, and build relationships that could continue long after the conference.

For many entrepreneurs, the right connection can lead to a strategic partnership, referral opportunity, new customer, mentor relationship, or simply a fresh perspective on a business challenge.

The conference also emphasizes intentional networking rather than simply collecting business cards. Testimonials featured on the official website highlight the quality of connections attendees experienced and the value of being surrounded by people who challenge and support their growth.

Learning From Practical Business Frameworks

Information alone does not create business growth. Entrepreneurs need frameworks they can apply.

The eWN Conference 2026 emphasized actionable strategies and business-building tools designed for different stages of an entrepreneur's journey. The conference schedule and official messaging positioned the event around practical learning rather than inspiration alone.

This practical approach can help entrepreneurs return to their businesses with clearer priorities and a better understanding of where improvements can be made.

Whether the goal is increasing revenue, improving leadership, strengthening marketing, or developing scalable systems, practical frameworks can turn ideas into measurable action.

SPEAKonomics and Entrepreneurial Visibility

The conference also included SPEAKonomics, a platform designed to highlight speakers and entrepreneurs with powerful messages.

The 2026 SPEAKonomics lineup included entrepreneurs, authors, advocates, creative professionals, and business experts. The program demonstrates the importance eWomenNetwork places on communication, personal branding, storytelling, and sharing expertise.

For entrepreneurs, becoming a stronger communicator can have a direct impact on business growth. A clear message can help attract customers, build authority, strengthen partnerships, and create opportunities for speaking and media exposure.

The Fairmont Dallas Experience

The eWN Conference 2026 was hosted at the Fairmont Dallas, located at 1717 N Akard Street in Dallas, Texas. The hotel provided the setting for the four-day ICON Experience and offered attendees an environment designed for both business and social interaction.

The event also included scheduled meals and networking experiences. According to the official FAQ, conference registration included selected meals and receptions during the event, while the hotel provided additional dining options.

Having the conference and accommodation centered around the same venue can make it easier for attendees to maximize networking opportunities and remain engaged throughout the event.

Who Can Attend the eWN Conference 2026?

The eWN Conference 2026 was not limited exclusively to eWomenNetwork members. The official FAQ states that both members and non-members were welcome, and that the conference was open to women and men.

This makes the event accessible to a broader entrepreneurial community while still maintaining its strong focus on supporting women business owners.

Entrepreneurs looking to expand their network, improve their leadership abilities, learn new strategies, and surround themselves with ambitious business owners could benefit from the ICON experience.

Building the Future of Entrepreneurship

The entrepreneurial journey is never finished. Once a business reaches one milestone, the next challenge begins.

That is why the eWN Conference 2026 focused heavily on scaling, leadership, strategy, and community. The conference's broader mission includes helping one million women each achieve one million dollars in annual revenue. The official website reports more than $76 million in documented annual revenue generated by women within the community.

These milestones demonstrate the importance of creating communities where entrepreneurs can learn from one another, share experiences, and pursue ambitious goals together.

Conclusion

The eWN Conference 2026 represented more than four days of presentations and networking. It brought together entrepreneurs who wanted to rethink their strategies, strengthen their leadership, build meaningful relationships, and prepare their businesses for the next stage of growth.

From practical business frameworks and experienced speakers to networking opportunities and entrepreneurial recognition, the ICON Experience provided a comprehensive environment for business development.

For entrepreneurs who are ready to stop simply maintaining their businesses and start thinking seriously about sustainable scale, the eWN ICON experience offers an opportunity to learn, connect, and take decisive action.

The message of eWN Conference 2026 is simple: the version of you who built today's business may not be the version needed to build tomorrow's business. Growth begins when you are willing to learn, adapt, connect, and take the next step.

Ignite the Leader Within: Awakening Your Awesomeness

When you feel stagnant, uncertain, or stuck.... it's easy to lose sight of your evolving potential. In this energizing talk, Patti shows you how to ReInvent your Path, ReIgnite your Confidence, and ReDefine What's Possible in midlife and beyond - ready to lead with clarity, purpose, and fire!

Key Take Aways:

1. Clarity & Direction: Learn how to break free from uncertainty and create a clear, purpose-driven direction for your next chapter.

2. Empowered Confidence: Discover simple strategies to tap into your inner strength as a leader and fuel bold, inspired action.

3. Next-Level Potential: Elevate your self-image and step into a more empowered high-impact version of yourself.

Patti A. Smith

CEO/Founder

Patti Smith is a seasoned professional who has carved a path of success across diverse industries, from the dynamic world of fashion & publishing to the intricacies of the luxury market & healthcare industry. Her exceptional achievements including multiple sales awards and executive positions, reflect her remarkable ability to excel in various fields. Patti's journey has been marked by a commitment to personal growth and transformational success principles. Following a profound loss , she embarked on a journey of self-discovery that led her to become an entrepreneur, speaker & reinvention strategist. Patti's conviction in the boundless power of human potential radiates through her work. Her latest achievement, the publication of her book What Am I To Do Now? is a testament to her expertise in guiding individuals through life's uncertainties and self-leadership. 

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The Most Valuable People in Your Network Do Not Do What You Do

There is a natural gravitational pull in networking. You walk into a room and look for the people who do what you do. Fellow coaches find each other. Consultants cluster together. Designers spot designers. 

It makes sense. These are the people who understand your world, speak your language, and face the same challenges.

But these are rarely the people who will grow your business.

The most valuable connections in your professional network are often the ones who work in completely different industries. 

They are the professionals who serve the same clients you do, just in a different capacity. They see problems you do not see. They have solutions you would never think of. And they are connected to audiences you cannot reach on your own.

If your networking has been limited to people in your own field, you are leaving some of the most powerful relationships and opportunities on the table.

Your Industry Peers Are Not Your Best Referral Partners

The people who are most likely to refer business to you are not the ones who do what you do. 

They are the ones whose work naturally leads to yours.

If you are a brand strategist, your best referral partners are not other brand strategists. They are web developers, copywriters, and business coaches, the professionals whose clients often realize mid-project that they need branding help. If you are a financial advisor, your best referral sources are probably attorneys, accountants, and real estate professionals, people who are already in conversations about money with the same clients you want to reach.

When you network primarily within your own industry, you are surrounded by people who serve the same clients in the same way. That can be valuable for learning, but it rarely generates referrals.

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