Why Connected Leadership Is the Competitive Advantage

Today, we are excited to welcome Morgan Massie, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Morgan shares a formula we can use to ensure our pricing reflects our true value. Welcome, Morgan! 

As women business owners, we’re often taught to focus on strategy, visibility, and growth tactics — and those matter. But after years of working with leaders and entrepreneurs, and through my own research, I’ve found that the leaders who sustain momentum and fulfillment don’t just work harder or market louder.

They lead more connected.

In 2026, connection isn’t a “soft skill.” It’s a strategic advantage.

The Connectedness Model: A New Lens for Leadership

Connected leadership is a framework informed by research I’ve conducted over the last several years. It’s built on three essential relationships:

Connection to Self

Connection to Others

Connection to Context

When one of these breaks down, growth feels heavy. When all three are aligned, leadership feels clearer, more grounded, and more impactful.

Connection to Self: Leading from Clarity, Not Exhaustion

Many women entrepreneurs are deeply capable — but disconnected from their own energy, values, and boundaries.

Connection to self means:

Knowing where your energy is best spent

Making decisions aligned with your values, not just expectations

Allowing space for reflection, not just execution

Quarterly reflection question: What am I doing out of habit or pressure — and what actually deserves my energy right now?

When leaders reconnect to themselves, decision-making becomes simpler, confidence steadier, and burnout far less likely.

To work with Morgan, book a coaching session with her on eWomenNetwork's Premier Success Coaching page. 

Plan your business growth with intention!  Join eWomenNetwork, the #1 Business Community for Women Entrepreneurs.  

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The Art of Selling Without Feeling Salesy

For many female entrepreneurs, the thought of selling can feel uncomfortable. The fear of coming across as pushy or overly aggressive can hold you back from confidently promoting your products or services. But here’s the good news: selling doesn’t have to feel salesy.

When done right, selling is simply about creating connections, solving problems, and building relationships. It’s about showing people the value you offer and helping them make a decision that’s right for them.

Here are some ways to sell with authenticity and heart.

Recognize That Buyers Are Coming to You with More Clarity Than Ever

One of the biggest shifts in 2026 is how buyers gather information before they ever reach a sales conversation. Instead of scrolling through websites or comparing dozens of tabs, many people now go straight to tools like ChatGPT, Claude, Gemini or Perplexity and ask their questions directly.

They are asking:

“What should I look for in a business coach?”

“Is this program worth it?”

“Which solution is best for my industry?”

“How do I compare these services?”

“What questions should I ask before saying yes?”

By the time someone gets on a call with you, they often have a clearer understanding of what they want, what they don’t want and what they believe the “right” solution looks like.

This means your job in the sales process has shifted. You are no longer the first source of information. You are the clarifier, the context giver, and the human guide who helps someone interpret what they’ve read or asked online and apply it to their real situation.

It requires less persuading and more partnering. It's less about pitching and more about exploring. Your role is to talk less and listen more. 

Try It Out: The next time you prepare for a call, ask yourself, “What might this person already believe based on what they have searched or asked online?” Then use the conversation to clarify, confirm, or correct their assumptions in a supportive way.

Lead with Value, Not the Sale

The key to authentic selling is focusing on the value you provide rather than the transaction itself. When you genuinely believe in what you’re offering and can articulate how it solves a problem or improves someone’s life, selling becomes a natural extension of your conversation.

Instead of launching into a pitch, start by understanding the needs of your potential customer. Ask questions, listen actively, and tailor your message to how your product or service can help them achieve their goals.

Try It Out:  Before your next sales conversation, write down three specific ways your offering creates value. Practice framing your message around these benefits instead of the features.

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Listen Louder, Lead Bolder: DIVE IN to Better Relationships!

 Promise: Leave with three powerful shifts you can use in your very next conversation:

1. You quickly see what matters most to them so your message actually lands.

2. People feel seen, safe, and more open to your influence.

3. You stop pushing and start guiding conversations toward clear next steps.

Pam Leinmiller

President

Pam Leinmiller is an international keynote speaker and leadership communication expert, recognized for helping analytical leaders master emotional intelligence and executive presence. As a former President of NSA Georgia and a six-year board member, TEDx coach and Certified Virtual Presenter, Pam has empowered professionals in the U.S., Dubai, India, and the Netherlands to become high-performing, impactful leaders. Her signature keynote, “Elevate Your Leadership,” equips executives to thrive in today’s technology-driven world by mastering people skills and relationship intelligence.

Pam’s insights are featured in Speaker Magazine and The Powerful Panelist Book, and she brings over 25 years of experience spanning Technology, AI, Healthcare, Pharma, and Financial Services. She holds a Bachelor’s degree in Computer Science and Mathematics with honors, and is certified as a Behavior Analyst, Core Motivations Expert, Emotional Intelligence Analyst, and Positive Intelligence Mental Fitness Coach.

As the first woman Account Executive at the #1 hospital information systems company, Pam continues to break barriers while facilitating high-stakes panels and workshops for hundreds of professionals. To learn more, visit https://pamleinmiller.com.

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3 Secrets to Close More Sales with Ease and Joy

Sales is the lifeblood of your business — but it should never feel uncomfortable, overwhelming, or like something you have to survive. Instead, your sales process can become a joyful, rewarding experience that builds trust, deepens relationships, and drives sustainable growth—for you and your clients.

In this engaging session, Lynn Whitbeck reveals the 3 powerful secrets that transform sales from a dreaded task into a natural, client-centered conversation. When you align your approach with your clients' real needs and priorities, you create sales conversations that feel effortless, genuine, and—yes—fun.

You’ll walk away with practical strategies to shift your perspective, simplify your process, and confidently close more sales while creating greater impact.

Key Takeaways

• Tap into Client Thinking: Discover how to quickly engage prospects by shifting your messaging to what matters most to them—and guide them toward action.

• Implement a Sales Blueprint: Learn how a simple, scalable framework allows you and your team to stay authentic, service-oriented, and laser-focused on results.

• Master the Art of Follow-Up: Turn follow-up from a chore into your most powerful (and often overlooked) sales advantage—closing more deals with less effort.

Lynn Whitbeck

CEO and Founder

Lynn Whitbeck is the Strategic Sales Queen. Business owners hire Lynn to ignite winning sales, because most fail to create consistent, repeatable, and scalable growth. So, Lynn helps sell with intent for maximum impact, influence, and income. Bottomline, sales love it or hate it, you won’t survive without it.

Lynn is the Founder and CEO of Petite2Queen, Amazon Best-Selling Author, Speaker, and Host of Claim Your Career Crown and the Get More Clients shows. She has been seen in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.

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Feeling Taxed? Steps You Can Take Now To Reduce Stress And Gain Control

Tax season can be stressful, especially if you were hit with a surprise tax bill or felt unprepared. But not all tax surprises have to be bad! In this engaging session, we’ll uncover smart, strategic ways business owners can reduce tax burdens, maximize deductions, and keep more of their hard-earned money—without the last-minute scramble.

Join us as we break down the most common (and costly) tax mistakes business owners make and, more importantly, how to avoid them. Whether you’re tired of overpaying or simply want to take control of your tax strategy, this session will provide real, actionable insights to impact your bottom line. Plus, you’ll leave with clear next steps to ensure tax time is less stressful and hopefully more profitable.

Key Takeaways

Tax Savings Start with a Plan – The biggest tax mistakes come from lack of planning. Proactive tax strategies avoid costly surprises. The key to saving on taxes isn’t what you do in April—it’s what you do all year long.

Your Business Structure Matters – Choosing the right entity (Sole Proprietor, S-Corp, C-Corp, etc.) can significantly impact your tax bill. Understanding your options can help avoid unnecessary self-employment taxes or missed deductions, and help you keep more of what you earn.

Everyday Expenses Can Work for You – Smart use of deductions, from home offices to family employment, can potentially turn common business expenses into tax-saving opportunities. Learn what qualifies and how to keep good documentation.

Sarah Heath

Marketing Director

As founder of Vero Sales Group, Sarah Heath equips entrepreneurs and professionals to master authentic sales conversations that drive results. Through her Be PRESENT Method™, she shows how to transform conversations into business growth—using the same strategies she applies daily in her role as Business Development Director for Walton CPA PC.

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Break Mental Limits and Step Into Extraordinary Results

We’re diving into what actually breaks the ceiling on your life — not motivation, but mindset.

Your life changes the moment you question the limits you’ve been carrying… the moment you decide “average” is no longer your identity.

When you understand how your thoughts shape your emotions… and how your emotions direct your actions… you begin to see that extraordinary results start internally — not externally.

This is about mastering your inner dialogue, upgrading your beliefs, and aligning your energy with the future you’re building.

When you shift what you believe about what’s possible for you — the results follow.

This is how you break mental limits… and step into extraordinary outcomes.

Diana Pagano

DP International, LLC

Diana Pagano is a powerhouse keynote speaker, entrepreneur, author, and action-driven mindset coach who empowers people to break barriers and achieve exponential results in business and life. Through her coaching and signature frameworks, she’s helped countless individuals 10X their performance and step into their full potential. A proud first-generation Mexican American from San Diego, Diana’s journey from adversity to achievement fuels her mission to inspire others to believe differently and make things happen. 

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Making Millions Simple: How I Went from $86K Months to $1M Days

What if building a million-dollar business didn’t require more hustle, but a completely different way of thinking? In this power-packed talk, Shameca Tankerson shares how she went from $86K months to $1M days by leading with identity over effort and how you can too.

Key Takeaways:

A clear understanding of the true accelerator to seven-figure growth

The biggest shift that helped Shameca move from making “good money” to million-dollar breakthroughs

What’s really required to simplify business models, activate wealth faster, and stop leaking power in the process

Shameca Tankerson

CEO

Shameca Tankerson is a trailblazer and phenom in the field of business revenue acceleration and is on a mission to empower entrepreneurial giants to experience massive wealth fast and become self-made millionaires that build dynasties and enduring generational wealth.

Celebrated as one of the world’s most trusted leaders and advisors, her clients create six and seven figure months even in the most challenging economies. She is an award-winning business strategist, international speaker, bestselling author, and CEO of Shameca International - Shameca is a bada$$ at helping women own their worth, claim their confidence, become high performing power players who create massive wealth with no apologies. She has been featured on major media like Forbes, Inc. Magazine, CNN, Wall Street Journal and more.

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