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2025 Women's Success Summit - Unlock Your Profit Power

Are you ready to take control of your revenue potential and accelerate your business growth? In this powerful session, Sandra Yancey will reveal disruptive, profit-driven strategies that every entrepreneur needs to make more money—and keep more of it. From prioritizing profitability to refining your revenue streams, optimizing operations, and mastering financial know how on what drives real results, Sandra will equip you with actionable steps that can transform your business. You'll leave with a blueprint for boosting long-term profit.

This Summit connects successful and aspiring entrepreneurs in a stimulating environment that creates exciting new opportunities, relationships, ideas that create momentum. If you're serious about building a successful business, this is the talk you can’t afford to miss!

Get your ticket NOW before this Summit sells out!

eWomenNetwork Inc.

Founder & CEO

Sandra Yancey is an internationally acclaimed, award-winning, entrepreneur, Founder & CEO of eWomenNetwork, five-time #1 best-selling author, Life & Business Transformation Expert for the Emmy award-winning TV show The DOCTORS, Producer of the critically acclaimed movie titled The GLOW Project and philanthropist. Sandra left her successful Fortune 500 corporate career to launch eWomenNetwork in 2000. Two years into her business she was on the verge of bankruptcy and ready to close her doors. Not one to give up, she found her grit and today leads one of the most successful multimillion-dollar women’s business networks in North America. With over 500,000 women business owners connected through 118 chapters, eWomenNetwork produces nearly 1,500 events annually, as well as the Premier International Women’s Entrepreneur Conference in North America. Recognized by CNN as an American Hero, the eWomenNetwork Foundation has awarded cash grants to 115 non-profits and 183 scholarships to emerging leaders of tomorrow. Sandra is the preeminent women’s business expert teaching women how to RISE and succeed in spite of everything.

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5 Business-Building Fall Marketing Tips for Entrepreneurs

As the summer draws to a close, vacations wrap up, and kids prepare to return to school, we entrepreneurs have a unique opportunity to refresh our marketing tactics. Leveraging the changing seasons not only keeps a company’s offerings relevant, but also taps into seasonal elements that can connect with customers in new – and stickier – ways. Read on for a few tips from eWomenNetwork to help you make the most of the fall season to engage your audience and drive business growth.

Fall Marketing Ideas for Entrepreneurs

Embrace Seasonal Themes & Aesthetics

Incorporate the rich colors and imagery of crisp leaves and cozy weather into your website, email design, and social media visuals, as well as printed collateral such as flyers and mailers. Ensure uniformity across your new seasonal elements to create a cohesive, autumn-inspired look across-the-board.

Launch Fall Promotion

Capitalize on events, activities, and holidays like back-to-school, apple picking, and Halloween, by offering seasonal promotions and discounts. Consider bundling synergistic products and services, or offering limited-time offers themed around these occasions, in order to attract attention, create a sense of urgency, and drive sales.

Create Engaging Seasonal Content

Develop blog posts, videos, social copy, email newsletters, and more, that tap into the fall experience. This could include fall recipes, home decorating tips, or weather-ready travel advice. By providing value and aligning with seasonal interests, you can build a stronger connection between your audience and your brand.

Host Seasonal Events or Workshops

Expand on this fall content by hosting virtual or in-person events, such as a webinar on fall fashion trends, a cooking class showcasing local produce, or a workshop on preparing homes and vehicles for colder weather. These events not only attract attention but also position your brand as an authority in your niche.

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Atlanta PSC Panel

What is Coaching? Coaching is a jointly designed partnership that supports you and forwards your actions toward the achievement of your goals and visions in your business, career, or personal life.

We are proud to present Atlanta's Premier Success Coach Panel.

Join 3 of our local eWomenNetwork Premier Success Coaches and learn about their area of expertise in this dynamic interactive question and answerer session.

Susan Honea - Leadership Development and Mental Fitness Coaching

Connie Jones - Business Freedom Coach
Amy Matthews - Marketing Stratigest

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Register : http://www.ewomennetwork.com/event/atlanta-psc-panel-08-01-2024-9793/register

How to Use Holidays as a Marketing Tool for Your Business

One of the best opportunities to bring in new customers is during holiday seasons. Holidays present the perfect opportunity for attracting new business and expanding your customer base.

When we think of the holidays, we often think of the last quarter of the year from October to December. While this time of year is important as it generates the highest amount of traffic and sales compared to other quarters, holidays occur year-round. These strategies emphasize why holidays are the perfect advantage for marketing your business.

Start Planning Early

The earlier you can start strategizing your holiday plan, the more successful your marketing can be. While there is an increase in traffic during the last quarter, you can’t take it as a given for results. There is also an increase in competition as everyone is launching specialized holiday marketing, presenting more opportunities for attention to be taken away from your business. Time and energy also can become depleted during the end of the year and having a plan ahead of time ensures a more relaxed and effective execution. Costs of marketing also can increase at the end of the year as projects become more demanding and timeliness is crucial.

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Why Having A Supportive Tribe Is So Important To Success

One of the most appealing reasons to become a business owner is the freedom it has to offer, but the advancement of your business relies on you in many ways which can become very lonely. The business world can be cut-throat and there are many ups and downs along the way, so having a support system for entrepreneurs to turn to is essential. Pursuing your dreams requires a tremendous amount of determination, discipline, risk, and motivation. Having the right people around you can significantly help you stay motivated and keep you on track to achieve your goals. Here are a few reasons why having a supportive tribe is so important to your success, both personally and professionally.

Increases Motivation

Getting into the entrepreneur world and being successful at it is not an easy thing to do, but believe in yourself and the right people will believe in you too. With the correct people by your side, they will encourage and support you in everything you do. Picking the people to include in your tribe is essential to staying motivated and will help boost your confidence in your work as well. During the tough times of running a business, your motivation can take a nosedive, but that is where your support system comes into play because they can help you find solutions to problems, give you ideas and even remind you why you started.

They Have Your Back

Entrepreneurs and new business owners need the support of their friends and family for the days when they have self-doubt. They say that you are the average of the five people you spend the most time with, so it’s important to make sure they are the most positive and supportive people you can find. The people that never make you feel guilty for the sacrifices you have to make in putting your business first, they encourage you and will keep believing in you no matter what - those are the people you want in your tribe. Surround yourself with people who support, motivate, inspire, and push you towards your dreams.

Sense of Belonging

Any member of your tribe, which could include your friends, family, colleagues, and mentors, can help give you the encouragement you need whenever the going gets hard. The path to entrepreneurship has its ups and downs but it does not have to be lonely. It’s human nature to want to connect with others, especially others in the same industry because they can give you specific insight. Luckily with technology today, social networks, and online organizations, it is much easier to network with like-minded people that you’ll benefit from and will give you a sense of belonging. Having a friend to call after a long day is just as beneficial to your well-being as calling a colleague for work-related advice.

Mentor to Success

Looking for other people's perspective and input is always a good idea. Having a mentor is critical for your growth and success, especially in the early stages of entrepreneurship, say 92% of small business owners. Reaching out to other entrepreneurs in your field and building that connection can take your business to the next level. Typically, mentors are experts in a field that you are looking to gain more knowledge in, however, as long as they understand your work and how to help you that's really all you’re looking for. Fellow entrepreneurs are going to be your best resource to go to when you are going through any business-related struggles, as your friends and family may not fully understand. Mentors can help you with essentially anything you can think of from starting up, funding, marketing, and any issues that may arise. No matter what stage of your business you are in, mentors can still help your businesses growth, if you are willing to learn. No entrepreneur has gotten to success without feedback and support.

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8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR

Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations, also known as PR is, PR is the art of creating and delivering messages that generate publicity for a business. PR helps spread awareness about who you are and what you do, which helps increase sales and drives business growth. Our team of public relations experts has outlined eight PR tips for you to implement into your strategies!

Understanding Your Story

Your first step in PR is to identify the message you want to communicate to the public and understand how to convey that message in the most effective way possible. With a saturated market, you need to dive into what element really sets your story apart. You can pinpoint what message will stand out by asking yourself questions like - Will this story resonate with your target audience? Will your story help you stand out from other news outlets? Does your story correlate with your brand correctly?

Research Your Target Audience

Now, you know your story, but who wants to read it? Well, that is exactly what you need to research in order to get the most out of reaching out to news outlets. Doing research is very time-consuming but every second is worth it for your story to be sent to the correct outlets in order to get worthwhile results. Looking into different news outlets, past stories, their writers, and what their target audience is, is a great place to start your research. Find news outlets that fit what you are looking for - you will have a better chance of getting your story published and read by the correct audience.

Knowing How To Pitch Yourself

Once you have picked your story and done your research, now it's time to pitch yourself. When you are first learning how to perfect your pitch, it can seem like a daunting task, however, effectively pitching yourself is essential for your success. When reaching out to media outlets, remember that they receive many messages from other people wanting story coverage, so you need to stand out and get straight to the point. Understanding what makes your message unique is the exact thing you want to convey in your media pitch because in PR you are selling your story, not a product or service.

Email Etiquette

Writing emails to big media outlets can be intimidating, but remembering proper email etiquette will save you time and allow you to effectively reach out to more people to cover your story. Your email’s subject line should immediately draw the reader's attention, so they are less likely to pass on your message. Think of reaching out to media outlets as a written Elevator Speech, by keeping your intro brief, but loaded with all the important details about your story.

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The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There’s no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without Tiffany blue? You know you’re doing something right when your brand basically owns a color.

Let’s look at the most common branding mistakes small business make and how you can avoid (or even fix) them!

Starting without a plan

We’ve all been there. The inspiration hits us fast and we are so ready to get moving on our genius that we don’t slow down and take the proper steps. It’s like trying to put together a new piece of furniture when you haven’t bothered to open the directions. No matter how excited you are to get moving, start with strategy. Always.

Branding vs. Marketing — do you know the difference?

A lot of people think they know the difference, and it’s possible they do, but when it comes to their own brand, you wouldn’t know it. Branding is defining your message, your look, design, feel. Marketing is how you get that message out there. Before you start marketing, give your brand the gift of a solid foundation and show it some well thought out love.

Doing everything a la carte

Budgets are a reality, and its understandable why entrepreneurs just starting out may want to spread out logo design, photoshoots, website creation, etc. If that reality must become your reality, then you need a plan to ensure cohesion. If an all-inclusive branding package isn’t in your budget, consider sticking with one team and spreading the work out on your own timeline to ensure the brand feels aligned and complete.

Mastering First Impressions

First impressions are important. People make judgements about you in as little as 20 seconds. Studies have shown that first impressions, particularly in person are

dominated by gut feelings. Some traits we can control (handshake, smile, eye contact, etc.) and others we cannot. But what about after those 20 seconds are up? After all, networking events are longer than 20 seconds and there are lots of opportunities to meet new people. What happens when you need to cement your good impression and build on the simple things? Here are some tips to make an A+ first impression.

Put down your phone. We get it. You’re at an event, you meet new people, you want to check in, tag, take selfies, and show the world you’re a boss lady! But be strategic when capturing that content! Living in the moment is important, and when making connections for real and not just for show, you want to be authentic. If you’re all about your phone, it may look like you’re all about you and the people you meet may get the impression you’re not interested in a meaningful connection. Capture the social content you need and save to your phone to be posted later. That way you can be present for the people you are meeting AND be thoughtful in what you’re posting after the event to give the event organizers well-deserved public kudos!

Listen more than you talk. When diving into networking it can be easy to think “what’s in it for me?” Try to shake off that mentality and reframe your thinking to be “what’s in it for us?” People can tell when you’re waiting for your turn to speak and not truly listening. A good listener is a good contact to have, be that person for the people you meet, and they’ll be more likely to be that person for you.

Make the newbies feel welcome. If you’re a seasoned networker, you may have forgotten what it’s like to be the new kid on the block. Take care to welcome new people into your circle. Your graciousness won’t go unnoticed, and people like to do business with people who are kind.

5 Checklist Tools to Help You Conquer Your To-Do List

There seems to be something that always needs to get done in the busy world of an entrepreneur, whether it is in your personal or professional life. The list of tasks seems never-ending, especially if you are not visualizing it by writing them down. One thing that can make your workdays a lot easier and more efficient is by making a to-do list. Thankfully, in today’s Digital Age, you do not have to use a pen and paper because there are new apps launching left and right to help.

It can be overwhelming to try them all out to find the perfect one for you, which is why we researched the best to-do list apps for entrepreneurs so you don’t have to. However your work process flows, one of these apps is sure to be the perfect fit.

But, before we dive into the apps, let’s talk about what makes a great to-do list app.

Every entrepreneur has different criteria when it comes to creating and managing to-do lists. Here are key features that make the best to-do list, and that we also included when choosing the apps we are about to share.

A great to-do list should:

Make it easy to add and organize tasks. It shouldn’t take you more than a few seconds to add a task and categorize it. With the exception of adding in more details within the task.
Remind you about the status of tasks. This is especially important for deadlines. You should receive a notification to your device or emails when something needs to be completed.
Have a user-friendly interface. Like any application, it should be easy to use so you can get back to completing the tasks.
Be accessible on multiple devices. Different applications will be accessible on different devices, but if you want the best app, be sure it can be used on your desktop and mobile platforms.
Offer various ways to manage tasks. It should allow you to categorize, create lists, projects, and due dates to be as efficient as possible. There are apps that offer more detailed features for your liking.
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Diary of My First eWN ICON

When I started with eWomenNetwork a mere six weeks before conference, I was told that ICON 2021 would be our Super Bowl. Now I don’t know much about sports, but I do know that breaking in a new player weeks before the big game, is a move most coaches wouldn’t be thrilled about, but the whole team was nothing but supportive, patient, and encouraging.

I knew the days would be long (but rewarding), and I’d finally get a chance to see many of the lovely faces I’d met over zoom in person. And so I packed up my dog and sent him to stay with my Mother for the week, while I checked into the Embassy Suites, in a room bigger than my apartment.

In a way it was peculiar to be at a live event again. All the jobs I‘ve had before this one have been rooted heavily in large-scale events, and for a while, as we all navigated the solitary, screen driven, hug-free isolation of 2020, it seemed like we’d never be able to attend one again. And yet, over 300 of us made it.

WEDNESDAY STATS:

Steps: 12,087

Speakers Seen: 9

Hugs: 3

WEDNESDAY TAKEAWAYS:

I may be a millennial, but I am not Instagram savvy. I’m glad I wasn’t alone in being behind the times in my knowledge of Instagram Reels.

Before Kate Paine gave us a look at the before and afters of Sandra and Kym’s LinkedIn pages, I had no idea there were so many features I wasn’t utilizing. I thought my LinkedIn was pretty good, but it just goes to show that sometimes you just need an expert. Also, that blue dress was sensational.

Can we just talk about Sam Horn for a second? What a speaker. Her voice is so soothing and yet her content is so electric! Her Pre-Con talk was so good, I took pictures of the slides. I didn’t have the pleasure of seeing her talk on Friday night, but I’m told she shut the place down!

The Smart Money Talk was a delight. I had it in my head that men and women who specialize in finance are boring, simply because I myself am not a finance person and the subject tends to go over my head. I was so WRONG! In addition to being experts in their field, Deborah Daniel and Robin Edgar were engaging and hilarious!

THURSDAY STATS:

Steps: 19,815

Number of Blisters: 1

Hugs: 4

THURSDAY TAKEAWAYS:

I’ve had the pleasure of working with Sandra for six weeks, and while I’ve seen her speak on camera as I sat in on some of the video editing process, no camera can do her stage presence justice.

I finally got to poke my head into the Platinum Lounge and OMG. How gorgeous. The conference team did an extraordinary job. I like to think Margie Samuels would have totally dug the Maker’s Mark presence in such a glam room.

The Femtor Awards are one heck of a production! The lights, the music the videos- WOW! I was not expecting the scale of the Femtor Awards to be so epic. Congratulations to the incredible women who were recognized from all over the country.

FRIDAY STATS:

Steps: 14,848

Number of Drum Café Videos I sent to my Mom: 5

Hugs: I lost count

FRIDAY TAKEAWAYS:

While I didn’t get to fully participate because I was working backstage, the Drum Café experience was LIT!

The giveaways at ICON are impressive! I was jealous of all the attendees who got to enter and SO excited every time I heard a name I recognized win!

Mainstage Showcase was equally awesome. Aside from the interesting, diversified content, I can’t wait to see those Vogue shots come through! I wore all black to conference which is a little boring, but the Mainstage ladies brought their A-game. Cathy Reilly in the blue dress with the cape and Natalie Clayton in the pink jumpsuit really popped with the Tiffany blue background onstage!

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The Power of Podcasting: Boost Your Reputation and SEO Rank

As business owners, we’re always looking for fresh new ways to promote our business. We have this great product/service so it’s reasonable to want to share that with as many people as possible! However, especially in a saturated industry, how do we ensure that we are reaching a new audience?

Technology is always changing so keeping up with the latest trends in technology is a great way to start! Podcasting, for example, has been a force that has taken over the internet. This SEO tactic is a convenient, intimate and engaging format so it’s no wonder 58% of listeners spend one to 5 hours listening to podcasts per week!

You might be wondering if a podcast is right for your business. After all, if you’re going to invest valuable resources and time into making one, you want to make sure that you truly reach a new audience! So what’s the big deal with podcasting? And how can it help elevate your brand?

Convenience

One of the most appealing parts of podcasts is their convenience. According to a report, more than 60% of people listen to podcasts at home or while in the car. People are busy and podcasts can be easily intertwined into their lives without disrupting them. The pure audio component makes it possible for people to consume your content even while they drive, workout, cook, etc. After all, reading an article or watching a video isn’t necessarily the best idea while driving. Another appealing aspect of podcasts? They come in a variety of lengths. You only have 5 minutes during lunch or maybe it’s Sunday and you have an hour? There’s a podcast for that!

Intimate

Podcasts are more intimate than other modes of communication and give people another way to engage with you. Ideally, listeners will connect with the podcast host and will continue to come back regularly to listen to your podcast. Through the stories you tell and the conversations you have, your audience is more likely to relate to your brand. You are able to build stronger relationships with your audience because you’ve introduced a human element to your brand. In addition, the presence of audio allows you to have more control over the interpretation of the subjects and stories you dive into. With text, a reader can interpret the tone of a sentence differently than you intended. Podcasts are great because the audio component allows people to clearly hear the emotion behind your words.

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5 Things Entrepreneurs Should Stop Doing to be More Successful

STOP IT!

As entrepreneurs, we often seek out advice and direction on what to do to achieve business success. Few of us realize, though, that there are actually things we should stop doing as well. We may not even be aware we’re doing some of these things, and others may be holdovers from when we were employees rather than entrepreneurs. Regardless of where they came from, here are the five things you should STOP doing today if you want to be more successful.

1.Selling What You "Do"

2. Forgetting to Recharge Your Passion

3. Going it Alone

4. Controlling vs. Leading

5. Giving Into Impatience for Success

Author, Carol O'Brien

Carol O'Brien has a servant's heart and an entrepreneurial spirit. She is the CEO and co-founder of Get Involved Company and believes that nonprofits of all sizes should have affordable, effective tools to accomplish mission-critical goals. She created a software and services solution that helps nonprofits fund raise, recruit volunteers, sell event tickets and generate awareness for their causes. Carol has launched two successful businesses, is an author, and has an MBA in entrepreneurship and marketing from Babson College. Carol is a member of the Austin Chapter of eWomenNetwork and is always up for meeting members and potential members for a cup of coffee!

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The Key is Authenticity; Wait....What?

We hear this word all the time, "authenticity" but what does it really mean? Why do you want it? How do you know if you're doing it? Or having it? Or being it? Join Erin to learn what authenticity is and how to use it as your secret weapon for growing your business.

Event Link: The Key is Authenticity; Wait....What?

Event Information

Start Date		10/20/2021 11:30 AM
End Date		10/20/2021 01:30 PM
Timezone		US/Central
Informal Networking		11:00 AM
Location		Online - Zoom Venue United States
Chapter		Madison, WI

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Change and Transformation: Transform from Overwhelmed to Thriving when you Change your Boss Habits

As entrepreneurs we know it is easy to slip into the feeling of overwhelm from time to time. But, what we come to find out is that we are the ones in charge of the overwhelm. Join us as Talmar Anderson, "The Boss Muse" a leading expert in helping businesses create strategies that clear the chaos from your business, shares her insights into how to create Boss Habits that will transform overwhelm into thriving on a day-to-day basis.

Event Information

Start Date		09/30/2021 11:30 AM
End Date		09/30/2021 01:30 PM
Timezone		US/Eastern
Informal Networking		11:00 am
Location		Terrace Park Country Club 5341 S Milford Rd Milford OH 45150 United States
Chapter		Cincinnati, OH

Event Link - Change and Transformation: Transform from Overwhelmed to Thriving when you Change your Boss Habits

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Why should you invest in yourself as an entrepreneur?

When you choose to invest the time and money to attend a business conference you will walk away with fresh ideas, valuable contacts, new tools, and a fresh perspective that will ultimately help your business grow and succeed.

Networking Opportunities - Networking is a powerful tool that can lead to new contacts, new customers, and new business opportunities. Networking events are a great way to learn from other knowledgeable entrepreneurs and are an excellent way to gain authority in your industry. For many of us, approaching strangers can be intimidating but don’t worry, eWomenNetwork can help you prepare your perfect pitch. Being properly prepared for networking
yourself at any given time, especially during events, can make or break your path to new opportunities.
Fresh Thinking and Inspiration - Most of us are not innovative 24/7 and need an outside source to spark that creative fire within us. Being around the same people, places, and things every day it’s easy for your creativity to hit a block. Oftentimes, conferences give people the time and opportunity to focus “on” their business, for a day or two, instead of being “in” their business. A fresh perspective from other entrepreneurs can provide inspiration for people who may be in a creative rut. Take note of everything around you when attending events, you never know when inspiration may strike. After business conferences, don’t be surprised if you return to work with a refreshed, motivated, and clear mind with new ideas.
Opportunities to Generate Customers - Going to business conferences is a great way to meet your future customers. Networking events are a great way to generate customers, by setting up in front of big crowds and engaging them in discussions about your business. Being at a conference gives you the opportunity to introduce yourself to a wide range of people, some being ideal customers and others may give you ideas for the future of your business.
There's Nothing To Lose - A conference has so much information to give you with little to no risk at all, depending on price and your budget. No matter what industry you’re in, you will make valuable connections and learn something new, when you attend a business conference. There are so many benefits to go to events, so why would you not go? You got nothing to lose, and everything to gain!

When you are at a business conference, remember to engage with everyone you can, no matter what industry they may be in. Once the event is over, keep in touch with the new connections you made while there. While it’s fresh in your mind, you can start to lay a good foundation with the people you met by connecting on LinkedIn or by email.
Interested in attending a business conference now that you’ve learned about all the benefits? eWomenNetwork has our annual ICON conference coming up August 25-28. Get your tickets while you still can!
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