One of the best opportunities to bring in new customers is during holiday seasons. Holidays present the perfect opportunity for attracting new business and expanding your customer base.
When we think of the holidays, we often think of the last quarter of the year from October to December. While this time of year is important as it generates the highest amount of traffic and sales compared to other quarters, holidays occur year-round. These strategies emphasize why holidays are the perfect advantage for marketing your business.
Start Planning Early
The earlier you can start strategizing your holiday plan, the more successful your marketing can be. While there is an increase in traffic during the last quarter, you can’t take it as a given for results. There is also an increase in competition as everyone is launching specialized holiday marketing, presenting more opportunities for attention to be taken away from your business. Time and energy also can become depleted during the end of the year and having a plan ahead of time ensures a more relaxed and effective execution. Costs of marketing also can increase at the end of the year as projects become more demanding and timeliness is crucial.
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