Creating Results-Driven Social Media Posts & Blogs

Discover how social media posts and blogs can deeply engage your ideal clients and fuel the conversational energy that builds lasting business relationships. In this focused session, we’ll cover your goals, content strategies, platform lifespans, success formulas, blogging best practices, and how to test for impact.

3 Key Takeaways

Learn a simple yet powerful formula to create standout content that supports engagement and growth.

Gain clarity on optimal post lifespans per channel and how to repurpose posts for greater reach.

Unlock blogging strategies—from ideal length to testing metrics—that build credibility, attract traffic, and drive conversions.

 Quality, value-based, actionable content is powerful. Leverage it to grow your business.

Liz Johnson

President & Principal Consultant

Liz Johnson, President & Principal Consultant of Mountain View Marketing, has 45 years of branding, marketing, advertising, and public relations experience and 20 years of website and social media experience. Liz has built and leveraged engaging, effective brands and grown businesses of all sizes in many different verticals throughout the United States. She and her team have helped their valued clients grow between 28% to 300% in 18 months.

Liz founded Mountain View Marketing 22 years ago. With a team of seven leading experts in their fields, the Mountain View Marketing Team provides a full scope of branding and outreach services customized for businesses of all sizes in many different verticals nationwide. Prior to founding Mountain View Marketing, Liz managed the Marketing Communications Department for an international energy consulting firm, where she worked with a $9 million outreach budget and staff in eight countries.

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A Brand Strategy Is Useless If You Don’t Execute: Here’s How to Fix That

Today, we are excited to welcome Heather Schaefer, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Heather is giving us a complete road map to building a strong brand strategy. Welcome, Heather!

A strong brand strategy is the foundation for long-term business success, but implementation of that brand strategy is where the real work happens. You can have the most refined messaging, dialed-in visuals, and bulletproof positioning, but if it’s not put into action, it’s just an expensive idea sitting in a Google Doc.

When it comes to the implementation of a brand strategy, whether or not you’re building your brand solo or you have a support team, matters. Each of these paths will look different but both can lead to success with the right approach. The key is knowing how to implement your brand strategy in a way that fits your capacity and growth goals.

Before You Begin: Solidify Your Brand Strategy

Before we can discuss implementation, it’s important to first ensure your brand strategy is solid. You may be asking “Why should I care?”. I often tell my clients, without a clear strategy, you’re just throwing spaghetti at the wall, hoping something will stick. Clarity in your brand strategy ensures every move you make is intentional and effective

Within your brand strategy, there are several key elements to consider:

Brand Positioning: Where do you stand in the market, and what makes you different?

Messaging: Does your communication fit your brand’s core values and audience expectations?

Visual Identity: Are your colors, fonts, and design elements cohesive and recognizable?

Audience: Do you understand your ideal client and their needs?

Brand Strategy vs. Marketing Strategy

Another common mistake entrepreneurs make is confusing a brand strategy with their marketing plan. While they are certainly interconnected, they serve distinct purposes:

A Brand Strategy is the guiding force—your North Star if you will. It defines your mission, values, messaging, positioning, and overall identity. It’s the GPS of your business that guides everything you do.

A Marketing Plan is how you communicate and promote your brand. It includes tactics like social media campaigns, email marketing, and advertising.

In short, a brand strategy isn’t a nice-to-have piece of your business; rather it’s ESSENTIAL. Think of a brand strategy as the blueprint and marketing strategy as the execution. Without a solid brand strategy, your marketing efforts will lack consistency and direction.

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How to Master DIY Photo Editing in 5 Steps

As a woman entrepreneur, the visual story you tell online speaks volumes before a single word is read. If you're building your brand on Instagram, launching a product, or designing a landing page, strong visuals are essential for establishing credibility, connection, and consistency.

Photo editing can help elevate your images, but a heavy-handed approach can quickly turn authentic images into artificial ones.

If you want to enhance your brand presence without compromising trust, here are five smart, sustainable ways to edit your photos like a pro, while keeping things real.

Choose Tools That Work For You, Not Against You

You don’t need a design degree or high-end software to edit with confidence. The key is to choose tools that are powerful enough to polish but simple enough to use consistently.

If you're a DIY-er or working with a lean team, user-friendly platforms like  Canva, Snapseed, and Adobe Lightroom Mobile are an easy way to get started. These apps enable you to adjust lighting, correct color, sharpen images, and apply light filters with a minimal learning curve.

If you want to create branded content (like quote graphics or IG carousels), Canva offers templates and visual consistency that help keep your brand cohesive across platforms.

Pro Tip: Save your favorite filters or presets and use them across posts for consistency and efficiency.

Get The Light Right Before You Edit

Editing can enhance a photo, but it shouldn’t be used to fix what could have been solved during the shoot. Great lighting begins before you ever tap “capture.”

Whenever possible, shoot in natural light. Overhead fluorescent lighting or harsh shadows from ceiling fixtures can dull your visuals. If you're indoors, position yourself near a window with light coming from the front or side to soften and flatter. For darker spaces or cloudy days, a ring light can replicate that clean, well-lit look.

During editing, adjust exposure, contrast, and brightness just enough to enhance clarity and detail. Avoid maxing out sliders, as you want your subject to stand out, not glow unnaturally.

Try It Out: Practice taking photos at different times of day and angles, then compare how minimal editing is needed when the light is on your side.

Don’t Over-Edit Your Photos

We get it. A smoothing filter here, a sharpen tool there… it’s easy to get carried away. But here’s the truth: authenticity connects more deeply than perfection ever will.

Excessive retouching, filters that distort skin tone, or edits that erase natural features can break the trust you're trying to build. You want your audience to see you, not a version of you that looks overly filtered or overly styled.

The same goes for products. Keep your edits clean and true-to-life. Slight enhancements? Yes. Radical transformations? Not necessary.

Pro Tip: Before-and-after comparisons can help you see when you’ve pushed an edit too far. If the “after” doesn’t still look like the real moment, it’s probably too much.

Mind the Details (Yes, That Includes Extra Limbs)

This one might sound funny, but it’s essential: count the fingers, check the feet, and scan for stray hands. More than one photo has gone viral for the wrong reasons—a missing arm, a floating hand, or a background object no one noticed until the post went live.

When cropping a photo, removing a background, or blurring distractions, always perform a final scan for unintended edits. If you’ve ever seen a photo where someone tried to crop out a person but left a shoulder or an ear behind, you know what we’re talking about.

Try It Out: Zoom in and double-check every corner before posting. It’s a 10-second habit that can save you from hours of “oops” later.

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