The Foundations of Social Media for Business Owners

 

Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory. Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as (at best) behind the times, or (at worst) illegitimate. The good news is that there are tons of social media courses and seminars to familiarize you with how to leverage your social media presence. But depending on when you hopped on the social media train (or how long you’ve avoided it), even the learning tools can be intimidating if you don’t know the basics. You can’t learn to read without learning your ABCs, so if you’re someone who has previously listened to experts on social media strategy, but found yourself saying “Wait, what is a reel? What is a hashtag? Why are their different kinds of pages?” We’re hear to help. Here are the ABCs of social media:

Let's take a look at the most common platforms: 

Demographics: With 2.89 billion users, Facebook is the largest Social Media platform on the planet. Ages 25-34 make up the largest demo on social media across the board and Facebook is no different. While the 65+ demo is technically the smallest on Facebook, Facebook is still the #1 used platform for people ages 40 and up. 

Content to Expect: While stories and reels are features of Facebook, the majority of Facebook activity comes from scrolling, which means posts will generally have a combination of copy, graphics, and video. While video content is king across most platforms (including Facebook) it’s important to note that Facebook captions are more read than captions across other platforms, so throwing up great graphics without well thought out copy isn’t the way to go.  

Tips and tricks: Treat your personal page and business page completely separate. Facebook offers free analytics for business pages, so you can see what your reach is. Groups are specific to Facebook and are a great way to form a private community around a webinar, event, etc.

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