When nothing truly sets you apart from your competition, your business becomes a commodity instead of an exclusive. When you’re in the commodity category it becomes a much tougher sell all around. being in a commodity category isn't a good thing! Gold is a commodity and so is bread and milk! People want commodities for the lowest prices! Why to be a commodity when it comes to your business?
Your potential clients are going to shop around to find the lowest price or they’ll look for something better, something more exclusive if you're a commodity. To raise up your business you need to have exclusivity. The most conveted products or services in the world have something that other businesses do not have and that allows them to charge more for what they offer! As success minded business owners, we usually have one way of looking at our business. To step into the exclusive category, we need to make a shift!
Read the blog "Commodity vs Exclusivity" and learn how you can make that shift to make your business profitable and successful!
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