There's a lot more to writing a blog than the actual content itself. But who has the time or the patience to write a blog if nobody is going to read it? After all, you've got a business to run! As a former CBS Radio Reporter and TV News Producer for all the major networks, I know what it means to crank out stories under a tight deadline that people will actually care about. So, I have a pretty good idea what makes people stick with a story. It's not brain science, but there are a few critical elements you need to learn to easily write a blog that people want to read.
How To Easily Write an Blog That People Want to Read
Visual Content Rules!
Yes, video is king in terms of content marketing. However, using visuals in general is a surefire way to get readers engaged in your content. Here's a few findings in a recent report by Social Media Examiner that proves my point:
1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
3) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
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