Smarter, Faster, Human: The Strategic Role of AI Across the Marketing Lifecycle

AI isn’t here to replace marketers. It’s here to supercharge them. 

In this strategic, non-technical session, you’ll explore how different types of artificial intelligence can be leveraged at every stage of the marketing lifecycle to collapse time, amplify human effort, and drive smarter business outcomes.

From lead generation and audience segmentation to campaign optimization, product delivery, and post-purchase nurture, this session will walk decision-makers through a full-funnel view of where AI can make the biggest impact. While we won’t dive into the mechanics of any one platform, you’ll leave with a clear understanding of the types of AI available, predictive, generative, conversational, and beyond, and learn where each fits in your marketing stack. 

You'll also receive real-world examples and suggestions for tools that align with each phase of your customer journey.

Perfect for executives, CMOs, and marketing leaders ready to make more informed, intentional decisions about AI integration and ensure their teams are positioned to win in the age of intelligent marketing.

Gain insight on the different types of AI that can be leveraged for each stage of marketing

Understand how to use AI to leverage your human efforts and drive smarter outcomes

Receive a clear perspective on how to make better, informed decisions regarding AI in your marketing strategy

Juliana Stachurski

Founder

Juliana Balinbin Stachurski is a fractional CMO and the founder of Mercer Franklin, a strategic marketing consultancy that helps high-growth, mission-driven businesses scale with clarity and confidence. She advises clients ranging from real estate syndicates and NFL alumni to e-commerce brands and nonprofit leaders; specializing in brand development, digital strategy, and investor education that drives results.

A board executive and community advocate, Juliana serves on the Board of Regents at Seattle University and is passionate about purpose-driven leadership. She and her husband of 25 years, Brian, are raising eight wonderful children in Franklin, Tennessee, grateful for the beautiful, full life they’ve built together.  

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