Being efficient in business allows you to achieve goals and move the needle forward. Entrepreneurs can do so by hiring the right team, outsourcing certain tasks, and creating internal systems. One thing that relates to all of these processes, and others entrepreneurs will create, is technology. It is what will be used to complete tasks, communicate, create, and so much more. But the question of ‘how often do I need to update my tech?’ comes up. And the answer is, whenever you see your productivity decreasing.
The better answer is, you don’t always have to purchase the latest and greatest desktop or software program. You can actually work with what you have in your business right now. Here is how entrepreneurs can effectively use existing tech to achieve success.
- E-Blast - Email marketing is important for building relationships with prospects, leads, current consumers, and even past consumers because it allows you to speak directly to them, in their inbox, at a time that is convenient for them. Most website creation platforms allow you to create marketing materials depending on what package you have. For example, WIX allows you to have five emails sent out per month with the Ascend Basic Package. Many also offer templates and stock images to make the processes even easier.
- Track Analytics - When you integrate analytics into your business, you are able to focus on areas that are actually moving your needle forward. Analytics can show you where your traffic is coming from, who is interacting with your content, what regions produce the most profit, and other beneficial data. Check to see if the current platforms you use allow you to optimize your analytics. Some may ask you to connect to the platforms you are using, so be sure to read the directions provided. If you do not have access to this, there is one site that entrepreneurs use all the time that can help: Google. Google offers Google Analytics that can track your website information and send custom notifications to your inbox. It is free to use and will enable you to achieve your goals more efficiently.
- Online Payment - In a world where convenience is demanded, online payments are the best way to avoid spending more time and money on manual transactions. Most entrepreneurs would recognize that we are moving towards being a cashless society, with things like Apple Pay and Square popping up more frequently. This does not call for adding a new payment software. Chances are the platform you run your website through already offers an online payment widget or tool. It is as simple as bolting your existing resources into your business model. Plus you can avoid losing checks or forms with payment information on it when transitioning to the digital space, ultimately becoming more efficient. Pro Tip: When you take advantage of all the tools your packages and subscriptions offer, you get more value from existing tech.
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