Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reels quickly became a significant strategy in the digital marketing efforts of businesses.
We put together a short rundown of the new feature and six benefits of using Instagram Reels.
So, what are Instagram Reels?
If you are familiar with the social media platform TikTok, then you have a good idea of what this new feature is. Reels allows you to share bite-sized, engaging information with your followers. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to.
Instagram users are able to post it on their feed, Reels tab, and stories. You can also access other account’s Reels by simply clicking on the Reels icon on the navigation bar.
The six key benefits of Instagram Reels:
- Get content on the Explore page - Like any Instagram feed post, Reels also get pushed to the Explore page. If you get enough interaction - comments, likes, shares - Instagram will push you to the Explore tab where followers and other users can potentially see your content. This leads to more awareness of your brand and what you are featuring in the video. If done correctly, you could also push people to your link in bio to make a purchase, sign up, or other desired call to action for your business.
- Increased engagement from your followers - The Instagram algorithm is a tricky aspect of the platform to deal with, but with the new feature of Reels coming to play, Instagram will do all that it can to promote its new feature among its users. So, if you upload a Reel to your account, it will most likely be pushed to the Explore page of your followers and the Reels tab. This will increase your engagement as it reaches more audiences than a stagnant Instagram feed post would.
- Save more time when creating content - Think about it. When you create an Instagram feed post - unless it’s a selfie or photograph - you have to design a graphic, then transfer the file to Instagram and upload it. When using Reels, you make the video on the platform and add in your text. It’s fewer steps to creating content if you are used to creating graphics. As easy as it may sound, just as you would with other social media posts, you want to make time to plan out your Reels content the same.
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