Having a digital presence is a vital element of running a business in today's world. Instagram is one of the most popular business platforms in the world. According to Hootsuite, Instagram is used by 1 billion people every day, with 500 million of them using it every day. With more than 70% of the population having at least one social media account, taking care of yours might help you stand out from the crowd. This week, we sat down with our friends from People's Revolt, who are social media specialists, to discuss the six top suggestions for your brand's Instagram.
Use Hashtags
Instagram now allows users to utilise thirty hashtags per post. You'll stand out if you use 30 hashtags, but it's best to use them wisely rather than selfishly. They expose your brand to those who aren't familiar with it but are interested in similar topics to what you're posting. Use hashtags that accurately represent your company and have over 100,000 - 1 million posts to stand out from the crowd and become more relevant. If you're a makeup artist, for example, you shouldn't use #Realtor.
This is deceptive and may result in your account being shadowboxed. Instagram has been cracking down on spam accounts, and using the wrong hashtags can lead to your account being flagged as spam and being shadow-banned from potential followers.
Post Consistently
Make a timetable for yourself that works for you and keep to it. Consistent posting offers your fans something to anticipate and makes everything more consistent. To optimise engagement opportunities, do some research to figure out what your platform's busiest times are. Because this is when your fans are most active, the more comments, likes, and shares you receive, the more exposure your brand receives.
Engagement
This is an IMPORTANT aspect of expanding your business and increasing possible consumer awareness. Make an effort to interact with others on related sites and hashtags, as well as on your platform's content. Use language that encourages people to take action, such as asking questions or inviting them to participate in the conversation.
Aesthetic
You'll attract more attention if your page is well-designed and visually appealing. If a page is overly cluttered or an eyesore, it's easy for a potential follower to abandon it. To offer your business a unique, unified personality, try to employ consistent color schemes, filters, and layouts throughout your postings. Your page will pop and draw users in if you employ high-quality photographs with relatable engaging imagery.
Trends
It's critical to remain current in your field. Look into themes that are related to your business and mission. If you own a bakery, for example, you'll want to be aware of National Dessert Day and National Baking Day. Using hashtags in these hot postings will help to increase brand awareness to a larger audience. It's possible that your post will be shared on Instagram's 'Discover' tab, which is gold. Staying current takes time, but it may help you grow your brand exponentially.
Time Management
You're already juggling several activities in your everyday life as a female entrepreneur, so you might be wondering when you'll have time to post on Instagram. Apps for planning and scheduling come in handy in this situation.
There are various platforms from which to pick. Later, UNUM, and Sprout Social are among our personal favorites. They have a variety of purposes and provide a free trial so you can evaluate which one is best for you. Spend a few hours each week planning and scheduling material so you don't have to worry about it during the week. This allows you to focus on engagement whenever you have a second to check your phone, whether you're winding down from the day or have 15 minutes before starting the day.
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