Most of the advice surrounding social media for business owners tends to look pretty similar. They look similar because the skeleton of the strategy is solid and accurate.
Create a strategy. Create engaging content. Review metrics to gauge performance.
All of this is correct, but it can sound daunting depending on where you’re at in your social media journey. Here are a few EASY tips for business owners to implement in their social media strategy no matter how advanced OR new to the scene.
Be selective in your selling. Every post shouldn’t be about selling. It’s SOCIAL media, not SELLING media. People come to social media to engage with others and enjoy themselves. If every post you’re sharing is something “salesy”, people are less likely to follow and engage. Share a little bit of who you are. Share free tips. Post pictures of your adorable pets! For everyone one selling post, try for two non-selling posts.
Use captions. A huge percentage of people watch videos on social media with the sound off. Bummer, I know. The good news is that a lot of social media platforms allow for captions (aka: subtitles)! Studies show that regardless of one’s hearing abilities, videos with captions perform better than those without, so take advantage of Tik Tok’s great caption software and increase those views!
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