The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without Tiffany blue? You know you're doing something right when your brand basically owns a color. It's easy to stand up and give thunderous applause to the biggest brands in the world for what they're doing right. But every brand starts at the beginning of the race and it's easy to make mistakes in the midst of all that excitement. 

 

Let's look at the most common branding mistakes small business make and how you can avoid (or even fix) them!

 

Starting without a plan

 

We’ve all been there. The inspiration hits us fast and we are so ready to get moving on our genius that we don’t slow down and take the proper steps. It’s like trying to put together a new piece of furniture when you haven’t bothered to open the directions. No matter how excited you are to get moving, start with strategy. Always. 

 

Branding vs. Marketing – do you know the difference?

 

A lot of people think they know the difference, and it’s possible they do, but when it comes to their own brand, you wouldn’t know it. Branding is defining your message, your look, design, feel. Marketing is how you get that message out there. Before you start marketing, give your brand the gift of a solid foundation and show it some well thought out love. 

 

Doing everything a la carte

 

Budgets are a reality, and its understandable why entrepreneurs just starting out may want to spread out logo design, photoshoots, website creation, etc. If that reality must become your reality, then you need a plan to ensure cohesion. If an all-inclusive branding package isn’t in your budget, consider sticking with one team and spreading the work out on your own timeline to ensure the brand feels aligned and complete.

 

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