The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before they visit their website. That being the case, it’s hard to be seen as a credible business without a social media presence.
The decision then becomes whether you want to take full ownership of your social media, hire a consulting strategist, or hire a team that covers content creation, posting, engagement, and analysis.
Anyone can post to social media, but as a business you want it to work for you. Here are some pros and cons to consider when deciding if a designated social media team is right for you.
PRO: Content Creation
Sharing other people’s posts (while easy) is not enhancing your brand. To take full advantage of social media, you need original images, videos, reels, and more. Creating that content takes time. If you’re managing all your own social media that’s a lot of time that could be spent growing your business using your area of expertise. Plus, if you’re not a visual graphics person, the content that a designated team creates is nearly always more pleasing to the eye.
CON: Losing Your Voice
Some people are passionate about engaging with customers directly in their own style and voice. You can certainly coach your social media team on this, but it’s not always the same. If engaging directly is a major priority for you and you have the bandwidth to keep up with all your platforms (with the optimum frequency), then managing on your own may be the best choice. Just remember, you should be posting a minimum of 4-7 times a week on all your platforms.
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