When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness?
The theme of collaboration over competition has surfaced over the years changing the way entrepreneurs do business. This shift is caused by major changes in the industry like the fact that women have grown to represent over 42 percent of all American businesses with over 250 million women entrepreneurs worldwide. And psychologically, women report experiencing more compassion in their lives than men report doing. So, it’s time to change the way we think about business.
Recent studies have shown that kindness can pay off more than we think, especially in the modern workforce. Looking back at the climate of 2020, kindness was quick to become the emerging trend of the year. From compassionate brands helping provide the resources and tools for others to spread the message like the Nonprofit Campaign, Random Acts of Kindness, and Kindness.org, to social media movements. Big corporations like Dairy Queen, Havaianas, and Volkswagen were also quick to jump on the movement with their own acts of kindness.
Amazing things happen when entrepreneurs shift from a self-centered, aggressive approach and choose to be sympathetic and have compassion in business. In honor of World Kindness Day, we decided to dive into how kindness goes a long way for entrepreneurs.
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