Take a second to think about this: what brands have a significant impact on your lifestyle? Whether it’s what you wear, what’s around your household or what you use on a day-to-day basis. If you constantly think of the same brand(s), then they have successfully achieved the title of a ‘lifestyle brand’.
A lifestyle brand is a brand that attempts to embody the interests, attitudes, values, aspirations or opinions of a group or culture. Lifestyle brands aim to inspire and motivate people with the goal of impacting the consumer’s way of life. This includes tailoring goods and services to the expectations and experiences their consumers crave.
We’re back with our Digital Advantage team to provide the five steps to creating or transforming your business into a lifestyle brand.
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