How to Harness Creativity in the Decision-Making Process

Decision-making is a critical skill that every entrepreneur needs to master, but let's be honest, the process can often feel dry, robotic, and overly analytical. Today, we're shaking things up by diving into how creativity can be a game-changer in your decision-making process. After all, who says data points and spreadsheets should have all the fun?

Why Creativity in Decision-Making is a Must

If you've ever found yourself stuck at a crossroads, unable to make a decision, it's likely because the logical part of your brain is at war with your intuition. Bringing creativity into the mix allows you to tap into unconventional solutions, thereby helping you get "unstuck."

A study by Adobe and Forrester Consulting found that companies that encourage creativity are 3.5 times more likely to outperform their competitors in terms of revenue growth. Why? Because creativity fosters innovation, problem-solving, and a deeper connection with your customers.

Strategies to Ignite Your Creative Spark in Decision-Making

    1. Mind Mapping

A mind map is a visual way to organize information, often stemming from a single concept. It allows you to see the bigger picture, revealing how different elements relate to each other. This tool can help you visualize all possible outcomes of a decision, making the choice clearer.

    2. Pros and Cons with a Twist

Instead of a standard list of pros and cons, how about using storyboarding or doodles? Visualizing the impact of your decision in a creative manner can often offer insights that a simple written list may not.

    3. 10-10-10 Rule

Oprah Winfrey swears by this one. Ask yourself: How will this decision make me feel in 10 minutes? In 10 months? In 10 years? It allows you to evaluate your choices from different time perspectives, helping you weigh the short-term and long-term impacts creatively.

    4. The Six Thinking Hats

This technique, developed by Edward de Bono, encourages you to think from different perspectives. Each "hat" represents a unique style of thinking—ranging from emotional to logical to creative—to help you analyze a situation more comprehensively.

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