The Entrepreneur’s Guide to Performance Evaluation| Dallas Women Entrepreneur Network

 Whether you’re a traditional entrepreneur CEO with a team of hundreds or a solopreneur who works only for and with yourself, it’s important to evaluate performance. Evaluate the performance of your employees, contractors, and other partners? Sure- but most importantly, evaluate the performance of yourself. When you report to yourself, it can be hard to keep your learning trajectory on an upward path without the checks and balances of a traditional boss. If you want to level up and take your business into the stratosphere of excellence, you need to find inventive ways to grow your skillset- even when no one is watching! Here are some of the best ways to improve your performance through self-evaluation:

Set goals. This may seem obvious, but setting goals goes beyond the financial goals you set for your business, it also means setting goals for your own growth and development. Find ways to incorporate professional development into your routine and make sure you’re applying that learning to your business practices to fully reap the rewards of the skills you’re perfecting.

Get real about your strengths and weaknesses. The humble and the confident need to shake off their doubts and take off the rose-colored glasses to evaluate their biggest areas of opportunity. If you feel uncomfortable owning your strengths, don’t! In your journey to be humble, you may be under-utilizing the unique magic you have that could make your business a game-changer! And if you’re confident in what you do, you may not have a clear picture of where you can do better. If you don’t know what to work on, how can you get better? Which brings us to…

Seek feedback. If you’re a big boss with lots of employees, give them a safe space to give feedback on how you’re doing anonymously. An employee is only as good as the support they’re given. If you’re a solopreneur, seek feedback from your customers, peers, mentors, and fellow business owners. Listen to the feedback with an open mind and use it as benchmark to improve your skills.

Be on the hunt for learning opportunities. The world (and internet) are full of incredible opportunities for entrepreneurs to hone their skills and elevate their business. Stay up to date on what’s going on in your field and seek out opportunities for webinars, conferences, seminars, and online courses. And don’t fall into the trap of signing up for asynchronous courses and never completing them! Hold yourself accountable. Or better yet, do your research and find select paid opportunities for your professional development with experts you admire. People are often more likely to complete their learning journey when they have some skin in the game.

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