One of the most powerful advantages of being part of eWomenNetwork is the opportunity to connect across industries—what we call cross-networking. Cross-networking means building relationships outside of your field, and this often-overlooked strategy can be a game changer for your business.
From fresh perspectives to unexpected collaborations, cross-industry connections create innovation and growth in ways that staying within your industry simply can’t.
Here are some of our favorite benefits of the hidden benefits of cross-industry networking for women entrepreneurs.
You get new perspectives and fresh ideas.
Our business challenges aren’t exclusive to one industry….time management, customer relationships, and growing pains exist everywhere. When you connect with someone in a different industry, you get a new perspective and maybe even discover a solution you’d never thought of.
Try It Out: Reach out to someone in a completely different field. Share one current challenge, and ask how they would approach it. You might find a fresh angle or solution you hadn’t thought of.
You can borrow what works for someone else.
Every industry has its own set of best practices and creative strategies. One amazing thing that happens when you cross-network is learning about what is working from someone else and figuring out how to use it in your business. For example, a brick-and-mortar shop owner might learn something about brand loyalty from a fitness coach, leading to a creative new customer engagement strategy.
Try It Out: Attend a workshop or event entirely outside your industry. Jot down any ideas that could work in your business. Check out the lineup at your local library, chamber of commerce, or coworking space. These places always host a wide variety of workshops and classes.
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