Profitable Pricing That Reflects Your True Value

Today, we are excited to welcome Markey Read, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Markey shares a formula we can use to ensure our pricing reflects our true value. Welcome, Markey!

Profitable pricing is more than guessing a number or matching market standards; it's about reflecting the true worth of your expertise and attracting clients who value the solutions you provide. Undercharging leaves money on the table and undermines your professional credibility.

Step 1: Establish Your Baseline with Cost of Services Sold (COSS)

What does it cost you to deliver your high-quality services? Understanding your baseline costs is an important first step in elevating your pricing strategy. This includes hard costs like software and professional fees. It’s also important to factor in intangible costs such as your time and education.

Add Up Your Professional Expenses:

Certification or license renewal fees

Memberships, subscriptions, or industry journals

Continuing education and conferences

Tools, software, and other essentials

Value of your Services: To find your Value of Services, add up your professional expenses to get the basis of your COSS. Understanding your COSS is the first step to truly embodying the value of your time and expertise.

Consider Your Experience Investment:  Remember to factor in the intangible value of your education, training, and real-world application when calculating your value.

Marley’s Wise Words: The more expertise and wisdom you can share, the more value you bring to your clients.

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Quarter 2 Checklist for Women Business Owners

As the second quarter of the year begins, it is time to shift focus from the momentum of Q1 to refining strategies, strengthening operations, and preparing for the rest of the year. The second quarter is a critical time to assess progress, make adjustments, and make sure you are on track to meet your business goals for the year.

This checklist will help you stay focused, organized, and intentional throughout the next three months.

Review and Adjust Your Q1 Goals

Quarter 2 is the perfect time to reflect on your progress in the first quarter. Take an honest look at your goals and assess what worked, what did not, and where you need to make changes.

Start by reviewing your revenue, client growth, and key performance indicators. Identify patterns or trends that show what is driving success and what may be slowing you down. If you missed a goal, determine whether the timeline needs to be adjusted or if a different approach is needed.

If your business exceeded expectations, consider setting higher benchmarks to continue the momentum.

Try It Out: Schedule a strategy session to review your Q1 numbers. Write down three adjustments you will make in Q2 based on your discovery.

Spring Clean Your Business Operations

The second quarter is an ideal time to refresh and streamline your operations. Take a look at your daily processes and identify areas that need improvement.

Assess your systems and workflows to see if they are still effective. If certain tasks take too much time, consider automating them or outsourcing where possible. Clear out outdated documents, organize digital files, and review software subscriptions to ensure you only pay for tools that add value.

If you have a team, check in on productivity and communication. Make sure roles and responsibilities are clearly defined, and everyone has what they need to succeed.

Try It Out: Identify one inefficient business process and research a tool or strategy to improve it this quarter.

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How to Protect your Brand in the AI Era

Unpack and learn the secrets to protecting your brand in the digital landscape of AI and design platforms like Canva. You will walk away with a clear picture and steps you can take today so your brand remains cohesive, consistent and creates awareness.

Heather Schaefer

Founder, CEO

Heather serves multi-passionate, mission-minded women entrepreneurs and has that unique left brain-right brain combination. This gift allows her to think strategically and creatively to build a cohesive brand that stands out in the sea of sameness. Combining my over 28 years in graphic design and advertising, with my 11 years in leadership of direct sales and networking marketing companies, she brings the unique perspective of sales, strategy, and scroll-stopping designs to the brands she creates. Her purpose is her passion: to build big personal brands for women who are ready to uplevel their business with a brand that grows their referrals, relationships and revenue.

While Heather has brought new brands to life for over 100 small business owners and has earned awards in several direct sales companies leveraging her personal brand, she is the most proud of raising three adult daughters while running her businesses with a strong sense of integrity and mission.

She is a Premier Success coach with eWomenNetwork, an expert trainer for Small Business Owners Collective, a speaker and a published author. You can find her on all social channels as Heather Schaefer HQ, Branding You Big.

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Strategic Online Business Introductions | Women's Business Networking groups in Dallas

We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary ONLINE business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this ONLINE event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain support and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

Event Ticket Booking Now : Women In Business Conferences

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Website : https://www.ewomennetwork.com/

Strategic In-Person Business Introductions | women speakers network

We want to learn about you and your business—Please join us!

Here's your exclusive invitation to participate in an extraordinary IN-PERSON business mastermind where we get the opportunity to learn about you, your products and services and the ways we can help you. At this IN-PERSON event you’ll make outstanding connections, gain a wealth of new ideas and get access to needed resources. This is an intimate group of up to 12 dynamic entrepreneurs.

Meet potential new clients

Share what your business offers

Discover needed resources

Obtain help and guidance for your business

During this event you’ll be a part of our unique mastermind “Wisdom Circle" process. Your needs are front and center with all attention on what is important to the success of your business. You gain the collective insights from the group. 

Event Ticket Booking Now : Successful Female Entrepreneurs

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Entrepreneur to CEO: Mastering Tough Decisions

Navigating the intricate landscape of business, moving from an entrepreneur to a CEO requires the ability to make tough decisions. Balancing risks and rewards, CEOs must exhibit strategic thinking, resilience, and adaptability to steer their organizations through uncertainties. Whether it's strategic shifts, resource allocation, or personnel decisions, the ability to make sound choices will define their leadership. Decision-making is invaluable. Successful leaders acknowledge the complexity, they evaluate all their options, and embrace calculated risks. Ultimately, the ability to make tough decisions distinguishes exceptional CEOs, propelling their ventures towards sustained growth.

Key Takeaways

Avoidance – When faced with tough decisions it is easy to want to avoid making a decision, almost as if waiting to decide will make the situation go away. The ability to make tough decisions for your business is a skillset successful CEOs possess. Acknowledging and working through avoidance is key.

Performance Management or Process – Determine if the issue you are having is an issue with the processes you have in place or the people you have managing the processes.

SWOT - Conduct a thorough SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external factors. Identifying these elements provides a comprehensive understanding of the decision's implications.

Determining the right people – The people who helped you get there may not be the right people to move your business to the next level.

Dustin Jones

CEO

Dustin Jones is an HR Executive with more than two decades of experience in both tactical HR and HR Leadership, with more than 13 of those years in an executive leadership role. Dustin has experience in a range of companies and industries from manufacturing to telecommunications. During her career she has developed expertise and best practices in HR compliance, mentorship, leadership development, strategic planning and change management. Currently she has her own fractional HR consulting and leadership development business.

Dustin holds a Masters degree in Communications, as well as a Bachelor of Arts in communications from California State University San Marcos and a Management Certification from Southern Methodist University. Dustin is also a Leadership Trainer and Speaker for The John Maxwell Group. She is an active member of Dallas and SHRM and has volunteered for Dallas HR since 2005. 

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More Leads March- Generate More Leads and More Growth in Your Business

Did you know that 61% of marketers say generating traffic and leads is their biggest challenge? (HubSpot, 2024)

If you're struggling to consistently attract new clients or feel like your lead generation efforts aren’t paying off, you’re not alone. The good news? There’s a proven way to generate more high-quality leads without burnout or guesswork.

Join us for an interactive, workshop-style experience where you’ll learn the exact strategies successful entrepreneurs use to keep their pipeline full and their business thriving.

🔹 Discover proven techniques to generate a steady flow of leads

🔹 Attract high-quality prospects who are eager to work with you

🔹 Master networking & follow-up strategies that turn connections into clients

🔹 Walk away with a customized lead-generation plan tailored to your business

This is a highly engaging, hands-on session where you’ll actively create and refine your lead-generation strategy in real time.

Panel eWomenNetwork

Event Ticket Booking Now : Women Networking Events Dallas

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No More Hiding: Building Impact Into Business Success

This session will cover how to crush the fear of living your dreams of making an impact while building your business. Entrepreneurs who want to make an impact on the world through their businesses often struggle with how to blend the goals of impact and business growth. Heather Rosson breaks down how these two goals work together, not against one another, leading to a more settled but focused life. Taking lessons from her father’s success as an entrepreneur – a gift he passed down to her – she shares a roadmap that leads to building a business that honors God, satisfies the soul, and makes money. 

Key Takeaways 

How to show up 100% you and amplify your values and impact. Eliminate the fear of showing up fully in your business.

How to attract the best and repel the rest. Making your desire for impact work together with your business goals.

Get the roadmap for making what you imagine a reality, ending the conflict of showing up, showing out, and finding your unique voice in a world full of noise.

Heather Rosson

Marketing Strategist Speaker Author CEO

Heather Rosson, M.A.

You deserve a business that aligns with your values and beliefs. Heather Rosson genuinely believes that.

Heather is the founder of Becoming Irresistible. As a marketing strategist and coach, Heather builds powerful marketing plans using proven systems and processes. She is also the President and CEO of the National Association of Christian Women Entrepreneurs. 

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Secure Your Employee Retention Tax Credit Before the April 15, 2025 Deadline!

Today we are excited to welcome Hawley Woods Gray, a PINNACLE Member, to the eWomenNetwork blog as our guest writer. This is a really important announcement from here that may be a game changer for your business, but you’ve got to act fast as the deadline for The Employee Retention Tax Credit is fast approaching!

Ladies, this is your wake-up call! The Employee Retention Tax Credit (ERC) is a golden opportunity for business owners to claim up to $21,000 per employee in refundable tax credits. But here’s the deal—the deadline to file is April 15, 2025! The ERC is only available for 2021 wages and applies to businesses impacted by COVID-19 with 500 or fewer W-2 employees in Quarters 1 through 3 of 2021.

For businesses in our eWomenNetwork community, this is a game-changing chance to recapture funds that can be reinvested into scaling your business. But don’t procrastinate—our team requires you to complete the ERC questionnaire by April 7, 2025, to ensure we can process everything in time. Every day you wait is money you could be leaving on the table!

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The Influential Edge: Proven Strategies for Speaking that Sells

Unlock the power of speaking to transform your business! In "The Influential Edge: Proven Strategies for Speaking that Sells," you'll discover how to leverage speaking engagements to boost your brand visibility and drive real sales. Most business owners struggle to turn their talks into revenue-generating opportunities. This session will reveal the proven strategies to captivate your audience, build trust, and seamlessly convert listeners into clients. Whether you're new to speaking or looking to refine your approach, you'll leave with actionable insights to make every talk a powerful sales tool. Get ready to elevate your speaking game and watch your business thrive!

Key Takeaways 

Avoid the 3 Biggest Mistakes Most Speakers Make

Uncover the common pitfalls that prevent speakers from closing sales and learn practical strategies to overcome them, ensuring every talk leads to tangible results.

Monetize Your Message

Discover how to craft a message that not only resonates with your audience but also generates revenue, turning every speaking opportunity into a profitable venture.

Sell with Confidence from Any Stage

Gain the tools and techniques to confidently present your offer, seamlessly guiding your audience from inspired listeners to eager buyers, no matter the size or setting of your stage

Meagan Fettes

Speaking Expert

Meagan Fettes was speaking on multiple stages, getting little to no results. She went from terrified to share her story for fear of looking like a victim, to becoming a highly sought after business strategist and speaking coach with her business Untamed Academy. She’s shared many stages over the years with industry leaders like Les Brown, Brian Smith (founder of Ugg Boots) and Travis Rosser (co-founder of Kajabi) and has recently been featured in the new movie, "How Thoughts Become Things", alongside Bob Proctor, Joe Vitale and Marie Diamond.

Meagan is an international best-selling author, international speaker, facilitator and (most importantly) passionate mother of 2 young boys! Through The Influential Speakers Formula her clients achieve consistent sales through speaking engagements to build thriving communities and increase their impact.

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Women Will Save the World: Your Bold Financial Leap of Faith | Women's Entrepreneur Network

Empowered women, empowered world. This presentation is designed to equip you with tools to create clarity and confidence in all your business and personal decisions.  We will focus on what you need to do to let go of your current trapeze to reach the next level of success and satisfaction. 

We'll explore:

Setting Bold Life Goals: Aiming high and reaching new heights.

Building a Strong Financial Foundation: Laying the groundwork for a secure future.

Conquering Fears: Overcoming obstacles and seizing opportunities.

Together, we'll harness the power of women to create a brighter future for ourselves and generations to come.  Join us for an inspiring and empowering experience that will leave you motivated to achieve your dreams.

Robin Edgar

Financial Planner/Sales Trainer/Mentor/Coach

 For over 30 years, Robin has been helping people gain the confidence they need to achieve their long-term and short-term business and personal financial goals.   Her approach is unique, straightforward and outside-the-box.  She focuses on helping her clients be prepared for the next big disruption and how to take advantage of those market shifts to propel their business.  She will share some ideas she is currently using to help people take the next right steps.  She believes you should be focused on the 2-3 things that you can do right now to set yourself apart, and to rethink, rebound and launch yourself into the rest of 2021 and beyond to take your business to the next level.  

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How to Increase Your Profit Margins Without Working More Hours

Growing your business does not have to mean working longer hours. More time spent working does not always lead to higher profits, and relying on effort alone can quickly lead to burnout.

The key to sustainable growth is increasing profit margins by keeping more of your revenue without adding to your workload.

Here’s how you can make your business more profitable without working more.

Adjust Your Pricing Strategy

Many entrepreneurs set their prices too low because they fear losing customers. However, pricing directly affects profit margins, and small, strategic increases can significantly improve your bottom line. Regularly reviewing your pricing ensures it reflects the true value of your products or services.

Switching to value-based pricing can also help. Instead of basing prices on costs, consider how your offering benefits your customers. A higher price is justified when your audience sees clear results.

Another way to increase profitability is by introducing premium packages or bundling services. This allows customers to invest in a higher-value experience while improving your revenue per sale.

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