Branding is much more than just a logo—it's the foundation of how your business is perceived. In this talk, Sally Gerbo delves into the critical elements of branding, including aligning your voice, vision, values, and messaging to create a cohesive identity. Learn how a strong brand builds trust, connects with your audience, and sets your business apart in a competitive market. Attendees will leave with practical strategies to develop a brand that tells their unique story and drives meaningful growth.
Key Takeaways
1 Know Your Business – Clarify what your business stands for Mission, vision and values
2 Be Consistent – Use the same colors, fonts, and tone across all mediums
3 Tell Your Story – Share what makes your business unique
Sally Gerbo
Sally Gerbo is the principal and creative director of Gerbo Designs, a premier branding and marketing communications firm known for building strong, cohesive brands that help businesses thrive. With a deep understanding of branding, marketing, and digital strategies, Sally specializes in elevating small businesses and driving local community engagement. Gerbo Designs is committed to helping companies grow and attract new clients through creative brand identity development, web design, print and digital marketing, and custom promotional products. Sally’s hands-on approach and focus on measurable success have made her firm a trusted partner for many local businesses.
A Modesto native and passionate advocate for community development, Sally holds a BA in Organizational Communications from Stanislaus State. She has become a recognized voice for business education and empowerment, regularly speaking at community and professional events. Her notable speaking engagements include sessions with Stanislaus Equity Partners, Stanislaus Partners in Education, Valley Builders Exchange, Valley Sierra SBDC, the Women’s Business Symposium, the Equip Women’s Conference, and her own signature Brand Camp workshops.
Dedicated to giving back, Sally is a proud member of the Modesto Rotary Club, a community service-based organization focused on creating meaningful local and global impact. She also serves on the Modesto Chamber of Commerce Board of Directors, where she actively supports initiatives that drive economic growth and foster local business success. Sally is passionate about supporting the local economy, believing that thriving small businesses form the backbone of vibrant communities.
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