What to Post When You’re in a Launch (But Don’t Want to Feel Pushy)

If you’re launching a new product, event, service, or offer, selling can bring up a lot of different emotions. You might be wondering what to do and how to handle it. You believe in what you’re offering and don’t want to come across as spammy, salesy, or out of integrity with your brand… but at the same time, it’s time to make the cash register ring and share it.

Is your head nodding along with us yet?

Let’s start with a pep talk. Selling is service when done from a place of connection, clarity, and care. You don’t need to push. You need to guide, invite, and inspire.

And you can absolutely do that while staying authentic to your voice, values, and community.

If you’re getting ready to launch, here’s what to post to stay visible, drive conversions, and still feel completely aligned. Bonus tip: A lot of these ideas will also work for an email series. Pick one idea from each section and boom! Email series complete!

Start with Connection Before Promotion

Before you talk about the offer, talk about the why behind it. Share your heart behind why you created it and include the transformation and the problem it solves. Doing this will help your audience feel seen before you show them the solution.

Post Ideas:

Share a behind-the-scenes look at why you created this offer

Tell a story about the moment you realized this was needed

Highlight the mission or purpose behind your launch

Ask your audience if they’ve ever experienced the challenge this offer solves

Try It Out:  Write a post that starts with “I created this because…” and let that be your launch kickoff.

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