How To Craft Your Perfect Elevator Pitch

It can feel surprisingly hard to explain what you do in just a few sentences, especially when you're caught off guard.....

Maybe you’ve been in that moment where someone at a networking event or conference turns to you and asks, “So, what do you do?” and suddenly your brain short-circuits. You ramble, rush, or give a vague answer that doesn’t quite capture the brilliance of your work.

Most of us have been there.

And most of us have also seen the other side, too. We’ve seen the woman who introduces herself with confidence and clarity—the one whose words land effortlessly and make you want to learn more about what she does.

Here’s the thing: That kind of clarity doesn’t happen by chance. It happens when you take a few minutes to think it through before you're in the spotlight.

In this post, you’ll learn how to craft an elevator pitch that feels natural, true to your voice, and actually opens the door for real connection.

What an Elevator Pitch Is (and What It’s Not)

Let’s start by resetting expectations and learning a little bit more about what an elevator pitch actually is (and isn’t).

An elevator pitch is not:

A memorized commercial

A list of all your offers

A pressure-filled, one-shot moment to impress someone

Instead, a great elevator pitch is:

A short, clear way to describe who you help and what you help them do

A conversation starter, not a monologue

A reflection of your voice, your energy, and your brand personality

Think of it like this: if you had 30 seconds in an elevator or at a roundtable to introduce yourself, what would help someone quickly understand the kind of work you do and maybe even want to know more?

Follow the steps below to craft or refine your elevator pitch.

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